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Pocket Chocolate

Imagine having to gather your extended thoughts precisely, no matter how abstract. And even though you weren’t sure how they’d be received, imagine having to deliver them in front of a large audience; all eyes on you. Now imagine you have nine personalities. You have nine schedules, nine talents, nine lives. This is the impossible that Pocket Chocolate is tasked with each time they hit the stage. But when nine lives of nine members converge precisely, it can seem like magic to one’s soul. Funk is the only map through this labyrinth of sound. Syncopated beats and lagging time help tell a story where the timing is in the delay. Even though they started off as a cover band, they always converged on an impromptu jam session mid-song. And from there, in a seamless, non-stop transition, they would somehow find their way into the next cover. These were both an homage to the leaders of yester year and a statement of the groove shared between two pieces; a subtle puzzle, if you will. Gradually, the nine lives have moved toward original material. Which, in itself, might leave a tumultuous mark in time. As after covering so many great sounds originating from so many great minds, it could get hard to denote where the cover ends and the original begins. Still, like their signature method of a cover itself, Pocket Chocolate seeks to vocalize their multi-faceted encounter as one nation under a groove, establishing their own signature sound.

I sat down with Gabe France and Dalton Steiffel in a studio above a book store on Oak Street in New Orleans that I later described to my wife as a shrine. The space was lined with new and vintage synthesizers, amps, guitars and various other instruments. String lights lined the brick wall behind us. And as I set up for the interview, I couldn’t help but get the sensation I felt being in a Toy’s R Us as a kid. We were casual but punctual, and ready to go to work. We began by discussing what life was like for Gabe growing up. His household played host to an eclectic selection of music, Simon and Garfunkel, Beatles, Led Zeppelin, show tunes, and old New Orleans classics all shared time on the speakers. This was due in part to his growing up with three siblings. His mother, a pianist herself, would urge Gabe and his brothers to get involved in extracurricular activities centered around music and art. His older brother played in bands in school. But Gabe never gravitated toward playing. Music was always of interest to Gabe, namely 70’s funk and soul, and locals like John Cleary and Dumpstafunk. But he was into sports and had never envisioned himself as a musician. It took a bit of persuasion from his older brother and friend Connor, and seeing his older brother perform in bands of his own to pull him in. And at 11 he picked up a guitar. What was once an afterthought gradually turned into a sincere passion. Throughout the development of the story of his life, it was interesting for me to see the progression of Gabe’s involvement with music. He went from not seeing himself as a musician to ultimately playing three instruments, writing music theory, writing and singing lyrics, organizing set lists, and through his member coordination and contributions on bass, assuming responsibility for cohesiveness of the group. His relationship with music has definitely changed his perspective.

Though his introduction to playing music came gradually through family and friends, that hasn’t always been the case. Originally, Gabe and his older brother both played guitar in Pocket Chocolate and their friend Reese played bass. But just before the pandemic, Reese moved out of town. And suddenly, the band found itself a man short. Gabe laughs recalling the rough transition, “It wasn’t that bad, you know. Especially going from the mindset of oh you know, I’m a guitarist. And then you have to switch. But I think it was definitely the best thing that could’ve happened…  When you play guitar, you listen to the guitar (parts). When you switch instruments, I’m listening to other things that I probably wouldn’t have been focusing on before. Now that I can kind of jump between instruments. You’re listening to the whole sound differently. Instead of, oh I’m going to take a solo right here, it’s oh I need to play something on bass right here that kind of sits in the background for them to take a solo. It’s helped me realize the whole structure of the song.” Here, by way of necessity, Gabe found himself grasping the reigns of congruity for the sound as a whole. His respect for the craft lent him to the preservation of harmony. And I might add, this is one of the many reasons I love music so much. The idea that, without speaking, people can come together, becoming one vessel, yet respecting each other’s individuality. Solos are the flowers bestowed upon members by each other.

Pocket Chocolate has been playing together for about five years now. With nine members, a recorded EP, and too many show dates played to cite, it has instilled in Gabe an ability to coordinate on a grand scale. Drawing from his affinity for live albums and yesteryear’s popular method of one room, the band chose to record their EP in an altogether fashion at Downman Sounds in Gentilly, New Orleans. And in doing so sought to capture the raw sound; that sonic moment in time. Dalton added, “The big thing of that was doing it together in a live room, but taking full advantage of the recording process. And being able to go over afterward with the same microphone, the same horn players, and the same take, but just kind of reverberate and polish up those parts. You’re able to put the focus in and drill it. That way they have the credit they deserve for the work they put in for the parts.” The EP consists of five original tracks, as well as two covers in Pocket Chocolate style. And by saying that I mean you might hear what starts off as a cover of Fire on the Bayou by The Meters. Then it may break off into a jam session and gradually morph into Fly Like an Eagle by the Steve Miller Band. It’s a unique sound and presents an interesting contribution to the cover format. The band is shooting for a full-length album around summertime this year filled with originals and covers in similar fashion. For Gabe, learning song structure has helped with the process of structuring an album. And writing together with eight other members will always send the band on a journey to find its own best practices. “A lot of times, it will inevitably change just because there’s eight other people… that get a certain feeling or idea from what I have. You have to compromise and be willing to kind of go somewhere where you might not have thought that it could go.” And sometimes, believe it or not, things seem to fall right into place for the band. “It’s almost like musical vomiting. You know, just like throwing every idea you have possible. Because inevitably, once you keep going, you’ll find something where it’s like ok this is, I can work with this. And so, we got to that point with this specific one. This was just the rhythm section; so, guitar, bass, drums. I think Dalton was probably there as well on percussion and keys. And we kind of had a brainstorm of a certain idea that we wanted to continue with. But it was pretty much just one section of a song. And then we jammed a little bit with my cousin who plays guitar and it just was like oh, here we go! We have the chorus part now. We have the little interlude section or whatever. And then the horns kind of came in and have been working up a little part. Yeah, from where it started it’s just so cool.” This process is somewhat mirrored in their live performances. Only, it is more reminiscent of a comedian on stage with new material for the first time. They are working things out; using opportunities as a litmus to see what works and what doesn’t. And the final product is as close to what was in their mind at the time as can possibly be. Sometimes that means using a lull in the head count of a crowd at a bar to perform an original song they’ve never before performed live. “This can’t hurt. And it matters, obviously because it’s practice, you know. It’s getting the work in and reps. But the pressure’s off maybe a little bit more. And that kind of gives you a little more opportunity to maybe, you know, maybe I’ll try this out.”

The influence of many members has had a positive impact in other ways. It has been instrumental in creating an identity for the band. And not just in terms of physical presentation on stage, but in their own sound and abilities. Being rooted in that New Orleans sound, it would be a stretch to cover certain local groups lacking the horn section, for instance. But boasting a brass section of three sax players and two trumpet players has given them the competence to tackle such things. Building upon this, the band has extended their reach and appeal through strategy. Booking Krewe du Vieux Ball and the Krewe of MadHatters parade this year meant setting a deadline on the EP. And seeking to present their recorded work closely to what crowds have come to love in their performances, they have arranged their track list much like their live shows.

In my time interviewing, I have yet to meet a band member, studio head, or venue owner whose company I didn’t enjoy. And if you know me, that’s saying a lot! Gabe and Dalton were no exception. They seemed grateful for this opportunity, and willing to open their minds for my perusal. The idea that any one of my interview subjects could be, or already are, a global sensation is cast aside. And for that moment we are all just people with a common love for music. We discussed so much more in my time there; too much to cover here. But you can catch the podcast of this interview at https://neworleansmusicians.podbean.com/. And the interview will be disseminated in parts and ultimately as a whole on our Youtube Channel. My sincerest thanks go out to Dalton Stieffel and Gabe France for allowing me an intimate perspective of their lives and hard work. More from Pocket Chocolate can be found on our site, Neworleansmusicians.com and also https://pocketchocolatemusic.wixsite.com/pocketchocolatemusic.

Author: David Trahan

Neworleansmusicians.com

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Fuel the Funeral Entertainment

In Louisiana, thirty-seven miles from the Gulf of Mexico, lies the town of Cut Off, the place where Hunter Bruce was born and raised. At that time (and still to this day), it was the type of place with nothing to do. You could find Hunter with friends hanging out in the parking lots of Sonic or Wal-mart. And the music scene… well it didn’t exist there. Experience with music for him at that time was whatever played on the radio. Streaming could only be found on Pandora and music in his household wasn’t a focal point. It wasn’t until Hunter graduated high school and moved away that he got to actually see live music. His first experience was on a grand scale and it would change his life forever.

On June 27th, 2016 the Warped Tour made its stop in New Orleans. And Hunter was one of the thousands in attendance. With most of his friends off to the military, he went to this event alone, and would spend most of that day at the smaller Full Sail University Stage. He affectionately recalls, “I saw Bad Seed Rising, incredible. I wish they would’ve never broken up. I saw Palaye Royal. No one knew who these guys were. There was like twenty people standing in front of that stage with me. Now these guys are touring the world and that’s so awesome to see.” He was later spotted and stopped by the guitarist for Palaye Royal, who signed and gave him a CD, thanking him for coming to their performance. He still has that CD to this day. And he’s kept a record of all the bands he’s seen over the years. Later that same year Islander, whom he was unfamiliar with, would headline at The Varsity Theater in Baton Rouge. He remembered Bad Seed Rising from the Warped Tour, and they were on the bill along with local supporting band Ventruss. That night, he became a fan of Ventruss and would see them countless times in the future. “The guys from Ventruss came, ‘aw dude thank you so much for being here’, you know, shook my hand. ‘Oh man we really appreciate it.’ And whenever that kind of stuff happens, you start realizing; man, this is really a tight knit community. You know, it feels genuine. They’re not just trying to sell me a CD or something. They actually appreciate you being here. That’s a really cool feeling.”

I can’t help but draw attention to the idea that, just like Hunter came away with a good feeling from his interaction with the band, the bands exist in that moment on stage drawing their feeling from the crowd. When the energy and excitement is projected from those in attendance, they witness a better performance. For many, these shows also become a new source of friendships. Regular attendees recognize one another from previous shows and began to strike up conversations among one another. And speaking from personal experience, I can say that a band grows in their appeal once you have some sort of personal vestment in them. Gaining friends with mutual interests, meeting members of the band that just blew you away on stage, and perhaps coming away from a show with a memento of some sort all make people feel connected and a part of something greater and more relative. These experiences also help to quell the overwhelming nature of today’s uber-convenient paths to new music. We have the world at our fingertips when it comes to new music. But there’s just so many options that make all too easy to get lost. Indie bands in Louisiana, for instance, often times get drowned out by all the other music with which they have to contend globally. Neworleansmusicians.com has focused on the niche of Louisiana bands, in part, for that reason. Bands who join our site intermingle pools of fans, helping to lift one another up. Likewise, when a booking agent does their job well, you can show up because you recognize one of the bands on the bill, and walk away gaining interest in new ones. In his present-day capacity as an entertainment company owner, Hunter recognizes and has been able to lend his services to bands in the Gulf Coast region, an area that he paused to recognize in this interview as rich with new talent. This is a pleasant surprise, given the havoc that Covid wreaked on the live music community as a whole.

“There was a lot of bands that broke up, which is unfortunate. There’s a lot of bands that took that time and said, well we can’t perform right now. But we can write. We can go to the studio. We can record. We can really spend this time honing our craft and come out swinging. And I think once the lockdown stopped and people came back, you could really see who spent those two years just kind of sitting around waiting, and who spent those two years still diligently trying to hone their craft.” As anyone can tell by now, Hunter remained an attentive understudy of the local music scene throughout. From his break out from Cut Off, to a stint in Houma, to finally settling in Folsom, Louisiana, that list of bands he’d seen grew to over 300. And all of these places were and still are rather obscure when it comes to hotbeds of music activity. He was constantly driving out to see these bands play. So, when a new venue, the Hideaway Den & Arcade opened up near him in Folsom, he was elated to attend their first rock show. Pious, Thornprick, and Dead Machine Theory were on the bill. The venue was pleased with the turnout and Hunter, well he saw opportunity. He approached the owner about booking another rock show and they accepted. On the bill was Acala from Covington, 4Mag Nitrous out of Baton Rouge, and Dead Savage from Hammond. The three fit well and, barring the fact that he accidently booked it on his wedding anniversary, the show was a success. “From that show, we’ve expanded so much. We built out the stage. We brought in an in-house sound tech with a full sound rig. They’re looking to do more and more. Whenever they first opened up, they were like man, we want to be the Southport Hall of the north shore in the sense that we want to offer a wide array of entertainment.” In the past, many places in the north shore area have been accustomed to the safety of cover bands. Every so often a local act performs. But Hunter hopes to see more original talent performing in the area. And he hopes The Hideaway, where he has become the main talent buyer, sets the standard. His intention is to strategically mix local bands with regional, national, more widely recognized names. Shortly after approaching and booking his first show at The Hideaway, Hunter approached about twenty venues between Slidell and Hammond with the interest of booking shows. “I went to these places. You know, here’s my business card. I understand you don’t know me from Adam. But, you know, give me a chance. Let’s see what we can do. Everywhere turned their nose at me; slammed the door in my face. They didn’t want to work with me. I get it, you know. You don’t know who I am and a lot of these places, they have their in-house people already. But after that, I’m like alright I guess I’m all in on this place (The Hideaway). And I’ve been all in with them ever since. And I don’t regret it man, I never looked back. And I think now if one of these places that originally turned their nose to me came back and said, oh man we’ve been seeing what you’re doing for this place, maybe we can do something, I’d probably tell them no. They take really good care of me here. I’m all in over here.”

Reflecting on his start, Hunter couldn’t remember the last time he did something that brought him so much joy. From booking the bands, to doing the fliers, to the online promotion, he fell in love. He became a true believer in the old adage “Choose a job you love, and you will never have to work a day in your life.” So, unbeknownst to most, during his days booking, he spent four months registering, recruiting, and building his own roster. By its proper name, Fuel the Funeral Entertainment is now a booking agency with a list of developmental and promotional services, some of which include EPK one sheets, public relations, advertising, and website creation. Through dedication and diligence, Hunter hopes to bring to these bands what they have brought to him, loyalty. “There’s a lot of nights where you’re working until two or three in the morning.  behind the computer making sure that it’s done the right way. I don’t want to approach these bands and say hey, let me give you booking representation if I don’t know what I’m doing, you know? There’re enough thieves out there. I don’t want to be another one of them. And that’s what really lead me to starting this venture.” Before he began the process of forming this LLC, before he even had the idea, he was hired by an up-and-coming artist management firm that wanted to expand into booking. Though initially excited about the opportunity, upon working for the firm he began to notice business practices that he would only describe as a little less than reputable. “We’re taking these bands’ money and we’re not doing much for them. How are we justifying this? I just took a big step back and I’m like, I don’t want to do this. This feels wrong.” And just as one experience inspired him to book for The Hideaway, his experience with this company prompted him to forge his own path.

Since its inception, Fuel the Funeral Entertainment has been focused on transparency. The contracts come with personal advice from Hunter himself advising recipients to bring the documents to an entertainment lawyer. And I wouldn’t be surprised if honesty is the best bait out there these days. He’s been in discussions with bands that he’s had to turn away. Though he has confidence in his future ability to become more adept at the art, if what they’re seeking is outside of his level of current experience, he’s not above informing them. During our discussion, he stressed the importance of knowing one’s limitations and not embellishing upon them. This, coupled with his humility and true appreciation for what bands bring left a lasting impression that tells me his candor in business will take him far. You can view their list of services and submit works for review on the contact form at Fuelthefuneralentertainment.com.  

Author: David Trahan

Neworleansmusicians.com

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The What is the Why

      So, maybe you saw us online. Or maybe you heard about us by word of mouth. But seriously, what is Neworleansmusicians.com, or NOM as it’s sometimes called? And what are they doing that can’t already be done on Facebook, or Reverbnation, or any other website with bands on it? I’m glad you asked. First let’s look into the good stuff… what can they do for my band? Here’s the breakdown:

NOM’s podcast home page

Podcast feature – NOM publishes regularly on every podcast platform available. The content is music-based and covers bands and the music business in Louisiana. When you register on the site, you automatically get dibs on a slot on the show where we talk about new members and play a snip of their work. It starts with a mention, giving you free, immediate promotion. And being a site member, you are part of a pool of members that is used to select actual future guests.

NOM’s streaming platform presence
  • Playlist feature – NOM has set up its own public playlists on all the major streaming platforms. There are eighteen playlists, organized by genre, on each platform. If you have any music on streaming platforms when you register with NOM, they find you, pick one of your tracks and add it to their playlists. Pretty cool huh? Good luck trying to get placement on some of these “Hot Summer Mix” type playlists elsewhere! It’s not magic. It’s NOM’s indie artist promo strategies at work for you.
NOM’s blog home page
  • Article feature – NOM has its own blog. The blog is centered around the music scene in Louisiana and is accessible on-site. The blog uses an effective approach at SEO optimizations and the articles go in depth about everything from “this one time the band almost died” to “acoustics were drafted forty years ago by the same guy that engineered Electric Lady Studios for Hendrix…”. When you register with NOM, you are also placed in a pool the site picks from for band write-ups and interviews. We advertise these articles on social, each for four weeks. This is an important opportunity that you don’t want to miss out on. You never know what prominent publication could republish your piece.
NOM’s videos home page
  • Video placement – On the sites Video Page, if you upload media like your latest music video or footage of your band on stage, it posts on the website as well as on NOM’s Youtube Channel. There’s no limit to how many videos you can post. And the value here, like in the previous examples, is that Youtube communities aren’t always the same crowd as social media followers, or podcast listeners for that matter. Exposure, exposure, exposure.
NOM’s artist of the month section
  • Artist of the Month – On the main page of the website, at the very top, is a collection of three different band profiles. This is the Artist of the Month section. It’s another way NOM encourages traffic to find your music. It features your profile image and leads users to your page on the site where people can hear your music and see your band’s vital information like label and management stats, etc. Oh, and the site also features a Music page where casual listeners can stream music from Louisiana by genre. So, when you register with NOM, any music you upload is automatically inserted there as well.
NOM’s store
  • 10% off everything in the store – As a little “thank you”, NOM gives all new members a one-time 10% off code. It can be used for everything in the store which includes backpacks and gig bags, as well as men’s and women’s clothing and accessories. New items are added to the store often. So be sure to have a look around a few times before pulling the trigger.
NOM’s innovative promotional strategies
  • Promotion – When you register with NOM, you instantly begin benefitting from this site’s aggressive promotional efforts. It’s got its hands in many different places all at once. And each one of the perks discussed places its members on multiple platforms in audio, video and written formats. It employs many promotional tactics specific to each of these, driving traffic to the site and to all the other places it can be found; which is where you could be found if you register. Upon request, any of the digital media created to represent our members is available to them for free. So, if you like that thumb artwork we made, it’s yours. Throw it on your next album cover!

     So basically, WHAT they do is WHY you should join. But there IS a catch. And please understand that this is probably the most important part of the whole article. NOM only accepts registrations from bands in Louisiana. This is huge! This is why it isn’t like Facebook or Reverbnation. By design, NOM has eliminated the distractive trolling you see on Facebook. It has eliminated hundreds of thousands of other bands that you contend with on sites like Reverbnation. Part of the core concept of Neworleansmusicians.com is that when musicians across our state come together under one umbrella, they become THE source for music in our state. Coupled with NOM’s growing network, this assembly of bands becomes leverage for each band on the site. You become part of a reputable brand and a trusted resource for music industry professionals. So, take a look for yourself. See how the site is structured to serve your band’s needs, because there are more features than what we’ve covered here. At absolutely zero cost to you, I think you’ll find this site a powerful networking tool for the band serious about its music business.

Author: David Trahan

Neworleansmusicians.com

Neworleansmusicians.com Podcast can be found on these platforms.