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Petty Betty

With family roots in both Ecuador and Sicily, Petty Betty front woman Erica Calle was born into a vibrant, culturally diverse family in New Orleans East. To hear her describe it, this was not an atmosphere for the meek. “The only way you get heard at the dinner table… who talks the loudest is who gets heard. So, I’ve never been told I’m a quiet person. And I don’t think I ever will. I just found a way to turn that into a positive.” Music never really held a dominant presence in the household. And although natural heritage was held close on both sides of the family, focus was concentrated on assimilation into American culture. As a result, she recalls her mother having an affinity for vinyl with no distinctive musical genre. And her father being somewhat of a fan of smooth jazz. In lieu of concerts or music festivals, the pair would often opt for more peaceful outdoor experiences such as rock climbing and camping.

After a short stint in Texas, her parents came back to settle in Denham Springs. And though Erica had grown fond of singing, she just didn’t have the knack for it. “I remember being in sixth grade and I went to St. John Vianney in Baton Rouge, a small Catholic school. I remember getting up and signing Rockin’ Around the Christmas Tree in front of my class. It was terrible. The kids laughed.” What one might think would have a negative impact on a young Erica, didn’t. She would tell you that she was (and is) more stubborn than talented. But her love for performing grossly overstated the reaction she observed from the crowd. And she would do it again and again. It wasn’t until she was about twelve years old that some things started to fall into place. She was in her room singing and her mother mistook her for the radio. But what both had not taken into account was that, through maturation, her voice had dropped. It was at that moment that her mother really took interest in nurturing what would blossom into a wonderful talent. The notion was sealed with procurement of a voice coach and lessons.

Erica had come into the situation loving pop songs and expressed interest in singing one for her first recital. But her voice coach would insist she take on a more soulful approach, while trying to cater to a deeper tone. And this felt right.

Later on in life, Erica would study through vocal coaches at LSU. And once again she found herself singing in less habitable, higher tones. She recalls this as being exhausting. While she realized that one of her goals should be to provide for a wide vocal range, singing soprano did not feel natural to her. This was compounded by the fact that singing in a deeper tone physically came from a different part of her body. Not to mention singing soulful music came from her heart. “You don’t understand the why’s that you feel that way until you’re older. There’s a difference in singing rehearsed music and singing from your soul. And that’s something you learn about yourself as you go. So, I think what’s really cool about music, about the arts is that you’re really… not so much you’re learning a talent, you’re learning and discovering yourself.” Beginning with an interest in pop music and singing in soprano really took her off course. But luckily, by following her heart, and with a little help from a voice coach, Erica found the way back to herself.

With mental and emotional support from her family as a child, she was able to realize her own vision as a singer. Her father even once driving her all night to Atlanta, Georgia for a competition in The Voice; at which she garnered her spot in the second round. But attempting so much in the midst of a cold landed her with blown vocal chords; a wound that would take years to mend. Even speaking would render her hoarse. So, she buried herself in life away from singing. Depression and weight gain would soon follow. An abusive relationship helped to further suppress the voice of a once boisterous young woman. And a roughly ten-year break from involvement in music resulted. She likened the experience to boiling a frog. These things culminated slowly, but had a lasting effect on her. Some friends approached her one night after karaoke asking if she would be interested in joining their band, and she accepted. It was a way back into a life of singing which was good for her. But she didn’t know how to advocate for herself when it came to what worked for her as an artist. As tensions in the band rose, so did the abusive situation at home. And although she learned a lot while in that band, when the time came as she said, “When I got out, I had to get out”. Her abusive home life was intertwined with her band life. So, when she made the decision to leave the relationship, she also made the decision to leave the band.

Her next foray into singing would be what we all know today as Petty Betty. Hearing things like, “no little sister, what works best for you” made her know for sure she had found the right place. For Erica, learning the ins and outs of musicians and how they work became possible in an atmosphere conducive to growth. And the bunch all became like family. Petty Betty practiced for a solid year before performing live. Since then, they have enjoyed immeasurable success. But to do this, they came out the gate ready to handle not just the gigs themselves, but bookings and networking as well. They began live having gigs booked out for months. The Betty Boop/ Betty Page theme underlying their name had given them a distinctive look. And their embracive style with the crowd had landed them a truly loyal following. Though Covid impacted them as deeply as it did many bands, Erica took the instance as an opportunity to network even harder, committing to livestreams and serving as a go-between to help other bands remain active.

Though some of this was about self-preservation, much of it became about the worth of a community of musicians as a whole. She gained an understanding of her own self-worth, as well as the worth of the musicians around her. And it now can be heard in her speaking about the way venues and musicians currently do business. She walked away from her experience with Covid realizing that a line must be drawn for musicians to uphold, whereby venues understand that a respectable business practice is in order. Like she said, “ I think that working within the music and the venue community, building those relationships helped to understand that value.” Instilling a perspective in people comes over time and through the efforts of not just one. Petty Betty has also sought to add value to what they do by making covers uniquely their own. At their shows you might hear House of the Rising Sun w a soulful nature, or Johnny B Goode w a double bass, or even Gangster’s Paradise and Lenny Kravitz Fly Away mashed together. An active schedule gigging has strained the band’s ability to find a spare moment to work on some originals. But a life, for some time, lived on an emotional roller coaster has Erica at no shortage for material. She has so much written that she can’t wait to work on. You can hear more about the artist on our podcast interview and the video version will be on our Youtube channel soon. In the meantime you can keep up with the band on facebook, including live examples of their work at https://www.facebook.com/PettyBettyLIVE.

Author: David Trahan

For Neworleansmusicians.com

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    David Trahan

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    In mid-January of this year, I was joined on one of my new podcasts by the proprietor of NewOrleansMusicians.com. We met originally on the Mississippi River in a previous life and time under considerably different circumstances. I wouldn’t call it a chance encounter as it was our respective day jobs that brought us together that morning, but it was, without question, an intriguing introduction. He wasn’t like any other I’d met in his position. Little did I know the complexities of the man standing before me.

    The opportunity to observe and study David’s mind in action was one with which I’d been eager to embrace. I wanted to know what made him tick. There was an odd connection that morning on the river. I most certainly had a sincere interest in his intended topic of discussion for our podcast visit, but also very much in the side of him that he seemed to be low-key deliberately keeping separate from his web presence. I appreciated his candor and participation in my podcast project, and owed him the very same respect he’d shown me, though our very first moment meeting would have suggested no such thing. 

    I was working for one of the largest towboat and barge companies in the country, and his employer was no slouch either. They were a contractor for us. I’d boarded the vessel at an opportune time where I got to spend time with back watch first. Back watch had the characters (I thought). Some of those guys preferred it. It was such a different pace of life out there.  I could feel it in the air in the wheelhouse that morning.  A certain choking silence intruded as he came back up for his next six-hour watch.  A flurry of perceived thoughts resounded across the space between us and in that glare that stared at me as he came up those steep, wooden stairs…

    “You mother fucker. I haven’t had coffee yet. Who the fuck is this guy? Why is he in my wheelhouse?”

    And then the other pilot chuckled his way back downstairs.  I may have fabricated these thoughts in my recollection and retelling here, but anyway, I digress.  I paused for a moment when he first appeared before me. I blinked myself into quiet and regained my composure. This guy was different.  He was distracted by a pointless distraction, but I was really only there to make money.  I had a household to support.  I’d been visiting boats to help coach pilots on a new computer system every other week for a while by then.  David didn’t really need my help in the system. A few pleasantries and minor questions about the new system precluded a much deeper and more engaging conversation.

    It turned out that our mutual misconceptions were forgotten when the coffee pot began dripping behind him. I kept in touch deliberately over time. He wanted to promote his project on my new podcast, and his passion for this website I hadn’t heard of was clearly evident and on display. I didn’t much follow the music scene these days, but I was, indeed, from just outside News Orleans.

    My podcast projects document the lives of my guests from a broad array of origins and journeys through life. I’d kept in touch with David over the few short years since we’d first met, and often discussed the side projects upon which we’d both been so feverishly working on our time off. In one of the more recent of those conversations, he shared the story of a passion project of his to develop a service for the local music industry in The Big Easy that had been in production for many years, lingering forever in the back of his mind.

    ‘I sat back in quiet awe as I studied the backdrop before which he sat looking toward me. His studio mic reached out from left to right on screen and sat ready at his chin. He’d done this before. I knew this should be a good one.’

    The conversation began as they all did, and I learned we grew up in the same area of southeast Louisiana just outside New Orleans, but we did so a decade apart.  It was a different world.  He was in my older brother’s generation, but some sort of trust had somehow developed between us over time. There was an unspoken acknowledgement of mutual respect, understanding and comprehension, but from when he had first left home to the time I met him, our lives couldn’t have been more divergent.  

    His journey through life began as most others do. He showed up one day in 1976 and developed a love and appreciation for music at a very early age. Gifted in school, but drawn more to life in the streets, he found himself traveling aimlessly down the wrong path.  Disenchanted and distracted, he didn’t even finish college. Working odd jobs between and after classes wasn’t cutting it, nor were the jobs he’d been able to secure in the interim after cutting ties with his tertiary education.

    The need and desire for disposable income and a happenstance job listing led him to a career entirely unrelated to music. It provided a path and direction out of trouble and well offshore.  Amidst a developing career in an industry to which he’d had little to no exposure previously, an opportunity arose for him to acquire the full rights and ownership of a website project he believed in. He endeavored to secure a web presence and acquired every available domain he could that may pertain to his new project.

    His respect for the industry in which he worked professionally, and the knowledgebase upon which he drew on the job, led naturally to the drive and ambition that structured his pursuit of the passion project he sought to develop online when he was at home. It had become an obsession. With a growing family and an already demanding career, NewOrleansMusicians.com had not fallen by the wayside. It remained at top of mind for him no matter where he was or what he was doing.

    What began as a networking tool for local bands, the website, NewOrleansBands.net, had grown organically to about 300 bands in its original configuration. The website was hosted out of town, so it remained online through Hurricane Katrina in late 2005, and kept local bands in touch with one another. David’s intended acquisition was delayed due to his job offshore, but in all of his spare time, he was drawing out by hand every page he’d imagined for the website he sought to own.  

    The challenges of web development at that time were obstacles preventing his dream.  He persisted nonetheless. In 2021, after years of spending money to maintain an excessive amount of owned domain names that tied directly to his website, he was spurred by a wife that had seen and heard enough about it.  Since then, he found and hired a programmer to deliver the dream he’d envisioned. While he hasn’t yet realized the grand design, he’s moved it every month toward the finish line.  If you’re a band anywhere in the state of Louisiana, or a part of any supporting service for the entertainment industry, check out NewOrleansMusicians.com.  

    Grow together.  Geaux together.

    We touch on his wife and family after he paints the dreamscape of his website.  Then, from rebuilding a ’76 Chevy to tinkering on the piano, the website still outshined the rest. There was a certainty about him, a dreaminess, a gleaming eye. He knew he wouldn’t be where he was without the nudge of the support system that awaited him at home for ten days at a time on repeat seemingly forever.

    “Here I am all grown up, Tim,” he’d finished with a laugh.

    “I’m watching it live,” I responded.

    You can expect two podcasts, at least four videos, and two articles every month on the site. And he hosts interviews to find and develop worthwhile content for the page. Musicians that join his site get immediate podcast and playlist placement, Youtube features, and promotional assistance all for free. And they can use his site to network, buy/ sell gear, read articles about Louisiana’s music scene, and experience music and videos from Louisiana’s scene. This man means it. He’s chasing the dream. Hop on that train before it leaves the station.

    Anyway… All that to say, “Cheers, David.”

    I find it difficult to comprehend the passion and commitment David demonstrates with NewOrleansMusicians.com. The schedule, agenda, and deadlines that he upholds for this thing are untenable to me. If I was nearly half as passionate about my own podcasts, I could probably make a career out of it. But I had the same concerns about financial security, the same reasons he maintained his day job, the same uncertainty that plagues any dream. David needs a better work schedule though. I’d like to start a petition…

    Author: Tim Tregle

    For Neworleansmusicians.com

    Please check out my work.

    “The Living History Collection” on YouTube. 

    www.youtube.com/@WhereYatStudiosLLC

    On Spotify, Google, Apple, and Amazon…

    Between the Levees and Getting to Know You – Where Y’at Studios, LLC

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    Pocket Chocolate

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    Imagine having to gather your extended thoughts precisely, no matter how abstract. And even though you weren’t sure how they’d be received, imagine having to deliver them in front of a large audience; all eyes on you. Now imagine you have nine personalities. You have nine schedules, nine talents, nine lives. This is the impossible that Pocket Chocolate is tasked with each time they hit the stage. But when nine lives of nine members converge precisely, it can seem like magic to one’s soul. Funk is the only map through this labyrinth of sound. Syncopated beats and lagging time help tell a story where the timing is in the delay. Even though they started off as a cover band, they always converged on an impromptu jam session mid-song. And from there, in a seamless, non-stop transition, they would somehow find their way into the next cover. These were both an homage to the leaders of yester year and a statement of the groove shared between two pieces; a subtle puzzle, if you will. Gradually, the nine lives have moved toward original material. Which, in itself, might leave a tumultuous mark in time. As after covering so many great sounds originating from so many great minds, it could get hard to denote where the cover ends and the original begins. Still, like their signature method of a cover itself, Pocket Chocolate seeks to vocalize their multi-faceted encounter as one nation under a groove, establishing their own signature sound.

    I sat down with Gabe France and Dalton Steiffel in a studio above a book store on Oak Street in New Orleans that I later described to my wife as a shrine. The space was lined with new and vintage synthesizers, amps, guitars and various other instruments. String lights lined the brick wall behind us. And as I set up for the interview, I couldn’t help but get the sensation I felt being in a Toy’s R Us as a kid. We were casual but punctual, and ready to go to work. We began by discussing what life was like for Gabe growing up. His household played host to an eclectic selection of music, Simon and Garfunkel, Beatles, Led Zeppelin, show tunes, and old New Orleans classics all shared time on the speakers. This was due in part to his growing up with three siblings. His mother, a pianist herself, would urge Gabe and his brothers to get involved in extracurricular activities centered around music and art. His older brother played in bands in school. But Gabe never gravitated toward playing. Music was always of interest to Gabe, namely 70’s funk and soul, and locals like John Cleary and Dumpstafunk. But he was into sports and had never envisioned himself as a musician. It took a bit of persuasion from his older brother and friend Connor, and seeing his older brother perform in bands of his own to pull him in. And at 11 he picked up a guitar. What was once an afterthought gradually turned into a sincere passion. Throughout the development of the story of his life, it was interesting for me to see the progression of Gabe’s involvement with music. He went from not seeing himself as a musician to ultimately playing three instruments, writing music theory, writing and singing lyrics, organizing set lists, and through his member coordination and contributions on bass, assuming responsibility for cohesiveness of the group. His relationship with music has definitely changed his perspective.

    Though his introduction to playing music came gradually through family and friends, that hasn’t always been the case. Originally, Gabe and his older brother both played guitar in Pocket Chocolate and their friend Reese played bass. But just before the pandemic, Reese moved out of town. And suddenly, the band found itself a man short. Gabe laughs recalling the rough transition, “It wasn’t that bad, you know. Especially going from the mindset of oh you know, I’m a guitarist. And then you have to switch. But I think it was definitely the best thing that could’ve happened…  When you play guitar, you listen to the guitar (parts). When you switch instruments, I’m listening to other things that I probably wouldn’t have been focusing on before. Now that I can kind of jump between instruments. You’re listening to the whole sound differently. Instead of, oh I’m going to take a solo right here, it’s oh I need to play something on bass right here that kind of sits in the background for them to take a solo. It’s helped me realize the whole structure of the song.” Here, by way of necessity, Gabe found himself grasping the reigns of congruity for the sound as a whole. His respect for the craft lent him to the preservation of harmony. And I might add, this is one of the many reasons I love music so much. The idea that, without speaking, people can come together, becoming one vessel, yet respecting each other’s individuality. Solos are the flowers bestowed upon members by each other.

    Pocket Chocolate has been playing together for about five years now. With nine members, a recorded EP, and too many show dates played to cite, it has instilled in Gabe an ability to coordinate on a grand scale. Drawing from his affinity for live albums and yesteryear’s popular method of one room, the band chose to record their EP in an altogether fashion at Downman Sounds in Gentilly, New Orleans. And in doing so sought to capture the raw sound; that sonic moment in time. Dalton added, “The big thing of that was doing it together in a live room, but taking full advantage of the recording process. And being able to go over afterward with the same microphone, the same horn players, and the same take, but just kind of reverberate and polish up those parts. You’re able to put the focus in and drill it. That way they have the credit they deserve for the work they put in for the parts.” The EP consists of five original tracks, as well as two covers in Pocket Chocolate style. And by saying that I mean you might hear what starts off as a cover of Fire on the Bayou by The Meters. Then it may break off into a jam session and gradually morph into Fly Like an Eagle by the Steve Miller Band. It’s a unique sound and presents an interesting contribution to the cover format. The band is shooting for a full-length album around summertime this year filled with originals and covers in similar fashion. For Gabe, learning song structure has helped with the process of structuring an album. And writing together with eight other members will always send the band on a journey to find its own best practices. “A lot of times, it will inevitably change just because there’s eight other people… that get a certain feeling or idea from what I have. You have to compromise and be willing to kind of go somewhere where you might not have thought that it could go.” And sometimes, believe it or not, things seem to fall right into place for the band. “It’s almost like musical vomiting. You know, just like throwing every idea you have possible. Because inevitably, once you keep going, you’ll find something where it’s like ok this is, I can work with this. And so, we got to that point with this specific one. This was just the rhythm section; so, guitar, bass, drums. I think Dalton was probably there as well on percussion and keys. And we kind of had a brainstorm of a certain idea that we wanted to continue with. But it was pretty much just one section of a song. And then we jammed a little bit with my cousin who plays guitar and it just was like oh, here we go! We have the chorus part now. We have the little interlude section or whatever. And then the horns kind of came in and have been working up a little part. Yeah, from where it started it’s just so cool.” This process is somewhat mirrored in their live performances. Only, it is more reminiscent of a comedian on stage with new material for the first time. They are working things out; using opportunities as a litmus to see what works and what doesn’t. And the final product is as close to what was in their mind at the time as can possibly be. Sometimes that means using a lull in the head count of a crowd at a bar to perform an original song they’ve never before performed live. “This can’t hurt. And it matters, obviously because it’s practice, you know. It’s getting the work in and reps. But the pressure’s off maybe a little bit more. And that kind of gives you a little more opportunity to maybe, you know, maybe I’ll try this out.”

    The influence of many members has had a positive impact in other ways. It has been instrumental in creating an identity for the band. And not just in terms of physical presentation on stage, but in their own sound and abilities. Being rooted in that New Orleans sound, it would be a stretch to cover certain local groups lacking the horn section, for instance. But boasting a brass section of three sax players and two trumpet players has given them the competence to tackle such things. Building upon this, the band has extended their reach and appeal through strategy. Booking Krewe du Vieux Ball and the Krewe of MadHatters parade this year meant setting a deadline on the EP. And seeking to present their recorded work closely to what crowds have come to love in their performances, they have arranged their track list much like their live shows.

    In my time interviewing, I have yet to meet a band member, studio head, or venue owner whose company I didn’t enjoy. And if you know me, that’s saying a lot! Gabe and Dalton were no exception. They seemed grateful for this opportunity, and willing to open their minds for my perusal. The idea that any one of my interview subjects could be, or already are, a global sensation is cast aside. And for that moment we are all just people with a common love for music. We discussed so much more in my time there; too much to cover here. But you can catch the podcast of this interview at https://neworleansmusicians.podbean.com/. And the interview will be disseminated in parts and ultimately as a whole on our Youtube Channel. My sincerest thanks go out to Dalton Stieffel and Gabe France for allowing me an intimate perspective of their lives and hard work. More from Pocket Chocolate can be found on our site, Neworleansmusicians.com and also https://pocketchocolatemusic.wixsite.com/pocketchocolatemusic.

    Author: David Trahan

    Neworleansmusicians.com

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    What a Waste – Demo Review

    Dave-vocals, Joe-guitar, Bobby-bass, Billy-drums

    So, I was on a freshman class field trip one time down to the Gulf Coast. A group of six of us were staying in a hotel overnight and attending a seminar the next morning. The chaperone was our basketball coach; a middle-aged flub whose appeal had waned where sarcasm had waxed. Out of boredom, I had taken to the hallways of this place, staring out the windows at the dimly lit sand wishing I could figure out a way to get some beer and a bit of freedom. It was late, and the parking lot was dark. But I was positive I had just watched our coach kiss some woman and then get into her car, inexplicably driving away in the night. I knew immediately that this was grounds for mayhem and the time was now. And I have said all that to say this… This memory is what came to mind while listening to the first track on this demo by What a Waste, “Nailed to Your Southern Cross”. The sticks count in and instantly you’re hit with a motivating bassline that says action. I like it already. Tip of the toes kids, the pit is a calling! “You won’t see me. I’ll see you”, is what it sounds like he said. And that’s what I’m thinking jumping in that pit. The song is quick; in and out in just over a minute. I do hope the final cut gives us a bit more of this gem.

    Moving on. Second track “So Far Away” finds Dave on the vocals with trail-offs at the ends of vocal bars leaving listeners with an almost melodic presence; almost. I like his style. It’s cool to scream your ass off. And maybe it’s the Southerner in me, but when the grit is mixed with a bit of butter, I like that. A quick two-and-a-half-minute track that, at a minute and twenty-eight seconds in goes through a change-up. And this change-up slowly builds in pace until they plop the original rhythm back in our laps. This is good stuff people! It’s like they’re milking the anxiety cow’s teats for all their worth. I’m spewing adrenaline.

    Next up is the title track “What a Waste”. And apparently some guy works every day and has either pissed off Dave, or Dave is telling us the over-worked guy is pissed. Whatever the case may be, the guitar gets a little funky in this one. I mean its punk, but with a little snazzle-razzle on it. Ok it’s just a sharp note followed consecutively by the two flat notes beneath it. But I like the way Joe twangs his thang.

    “Huffing Glue” is almost as short as the first track at only a minute thirty-seven and the final track on this demo. I think my laptop was huffing glue because it kept pausing, or buffering, whatever that means. Anyway, good ole Billy on drums counts us in and we blast off into a four-note mainstay broken up by a couple high notes that signify the chorus is here.

    All in all, they’re quick, they’re tight, and pay them their respect. This is a middle finger to your day, to my day; something to spruce up your morning coffee. And I needed it because I’m out of creamer and sugar. Whoever said “once you go black, you never go back”….. lied. But to the ex-members of A Hanging, The Pallbearers and AR-15 that gave me this lovely dose of audio intensity, I say thank you. And definitely, definitely follow up on this project with an expansion, both in catalog and song exploration. With that, I will hand over the reigns to Neworleansmusicians.com member and bassist for The Grooxs, Jorge Caicedo.

    Jorge: This is the demo debut of What A Waste from New Orleans. Four tunes of straight-ahead punk rock with the Black Flag and Circle Jerk influences coming through nicely. The rhythm section of bassist Bobby Bergeron and drummer Bill Baxley, both of whom were in the excellent A Hanging, keep the bottom end tight while the guitars and vocals do their thing.

    The tunes are more of a mid-tempo style as opposed to straight speed, although “Huffing Glue” is the exception. As per punk aesthetics, the songs are short, catchy and to the point. Catch these guys the next time they play a show, it’ll be well worth your time. You can get your cassette or digital download plus more perks using the Bandcamp link below.

    Authors: Lingo Starr and Jorge Caicedo

    Neworleansmusicians.com

    Here’s Bandcamp link: https://l.facebook.com/l.php?u=http%3A%2F%2Fwhatawaste504.bandcamp.com%2F%3Ffbclid%3DIwAR1qHDi7-YcdCfHk36bybfH5CQa3x3AWBwmdQQ9bIC9tDl_Bu_RAu1r1mgk&h=AT3hVWNQln-Dn_3JCYOifCvsR-qr-I0n2oxEFM7s6r9pGu7IC2cra16EE_JQncM7l4ALvhV2V9lq4-MCePrwd1GsOXuMUyzcJIBx4YtqGzqOW8WV5-GERHByBSlHIBWu1Z2K-xDATc4vDYnw3WnC

    Here’s Spotify link: https://l.facebook.com/l.php?u=https%3A%2F%2Fopen.spotify.com%2Falbum%2F0UsFCf4F2g9NubbriqBCi6%3Fsi%3Dtq3LWXCTRyieg-LvN7xpKA%26fbclid%3DIwAR0ulr3P8Zpwxz3e0zM5vCjDvGVQQZUMG2GIFDTQTqYilO1LV_vc4UrEvLY&h=AT3GFNMrxBPZJKMavFz13Gogfi_MPJkB3xB4qzY-aiNW20ZquVMwLvLDb7vhgfYHn1HkqKDWxmcsohiRlNIXPrgpPhvE40sCnNyHp1Z89hOcDqFZmYaHYR4RIhf_HvZTFcHxLxtyU8RkTyb3Qh4J&__tn__=H-R&c[0]=AT35_ULSKWdmLksrhwlj-VeIyQLsFNDME4LwNQVj3sIhCV2SvotBqP0iseJg0iyn2biCPcMp6pigdPTYmxqNLzQfoyWS0-8eTBmgJbozLrtkn7yrkyTZMac2RUo8dQ5hxDdxbwDcDlUAr2q6xOlfXXRxoQb8eR13uyhN4YChBpAAupZ90RsN5tI96nQezCUFnleQQy1vikbj

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    Fuel the Funeral Entertainment

    In Louisiana, thirty-seven miles from the Gulf of Mexico, lies the town of Cut Off, the place where Hunter Bruce was born and raised. At that time (and still to this day), it was the type of place with nothing to do. You could find Hunter with friends hanging out in the parking lots of Sonic or Wal-mart. And the music scene… well it didn’t exist there. Experience with music for him at that time was whatever played on the radio. Streaming could only be found on Pandora and music in his household wasn’t a focal point. It wasn’t until Hunter graduated high school and moved away that he got to actually see live music. His first experience was on a grand scale and it would change his life forever.

    On June 27th, 2016 the Warped Tour made its stop in New Orleans. And Hunter was one of the thousands in attendance. With most of his friends off to the military, he went to this event alone, and would spend most of that day at the smaller Full Sail University Stage. He affectionately recalls, “I saw Bad Seed Rising, incredible. I wish they would’ve never broken up. I saw Palaye Royal. No one knew who these guys were. There was like twenty people standing in front of that stage with me. Now these guys are touring the world and that’s so awesome to see.” He was later spotted and stopped by the guitarist for Palaye Royal, who signed and gave him a CD, thanking him for coming to their performance. He still has that CD to this day. And he’s kept a record of all the bands he’s seen over the years. Later that same year Islander, whom he was unfamiliar with, would headline at The Varsity Theater in Baton Rouge. He remembered Bad Seed Rising from the Warped Tour, and they were on the bill along with local supporting band Ventruss. That night, he became a fan of Ventruss and would see them countless times in the future. “The guys from Ventruss came, ‘aw dude thank you so much for being here’, you know, shook my hand. ‘Oh man we really appreciate it.’ And whenever that kind of stuff happens, you start realizing; man, this is really a tight knit community. You know, it feels genuine. They’re not just trying to sell me a CD or something. They actually appreciate you being here. That’s a really cool feeling.”

    I can’t help but draw attention to the idea that, just like Hunter came away with a good feeling from his interaction with the band, the bands exist in that moment on stage drawing their feeling from the crowd. When the energy and excitement is projected from those in attendance, they witness a better performance. For many, these shows also become a new source of friendships. Regular attendees recognize one another from previous shows and began to strike up conversations among one another. And speaking from personal experience, I can say that a band grows in their appeal once you have some sort of personal vestment in them. Gaining friends with mutual interests, meeting members of the band that just blew you away on stage, and perhaps coming away from a show with a memento of some sort all make people feel connected and a part of something greater and more relative. These experiences also help to quell the overwhelming nature of today’s uber-convenient paths to new music. We have the world at our fingertips when it comes to new music. But there’s just so many options that make all too easy to get lost. Indie bands in Louisiana, for instance, often times get drowned out by all the other music with which they have to contend globally. Neworleansmusicians.com has focused on the niche of Louisiana bands, in part, for that reason. Bands who join our site intermingle pools of fans, helping to lift one another up. Likewise, when a booking agent does their job well, you can show up because you recognize one of the bands on the bill, and walk away gaining interest in new ones. In his present-day capacity as an entertainment company owner, Hunter recognizes and has been able to lend his services to bands in the Gulf Coast region, an area that he paused to recognize in this interview as rich with new talent. This is a pleasant surprise, given the havoc that Covid wreaked on the live music community as a whole.

    “There was a lot of bands that broke up, which is unfortunate. There’s a lot of bands that took that time and said, well we can’t perform right now. But we can write. We can go to the studio. We can record. We can really spend this time honing our craft and come out swinging. And I think once the lockdown stopped and people came back, you could really see who spent those two years just kind of sitting around waiting, and who spent those two years still diligently trying to hone their craft.” As anyone can tell by now, Hunter remained an attentive understudy of the local music scene throughout. From his break out from Cut Off, to a stint in Houma, to finally settling in Folsom, Louisiana, that list of bands he’d seen grew to over 300. And all of these places were and still are rather obscure when it comes to hotbeds of music activity. He was constantly driving out to see these bands play. So, when a new venue, the Hideaway Den & Arcade opened up near him in Folsom, he was elated to attend their first rock show. Pious, Thornprick, and Dead Machine Theory were on the bill. The venue was pleased with the turnout and Hunter, well he saw opportunity. He approached the owner about booking another rock show and they accepted. On the bill was Acala from Covington, 4Mag Nitrous out of Baton Rouge, and Dead Savage from Hammond. The three fit well and, barring the fact that he accidently booked it on his wedding anniversary, the show was a success. “From that show, we’ve expanded so much. We built out the stage. We brought in an in-house sound tech with a full sound rig. They’re looking to do more and more. Whenever they first opened up, they were like man, we want to be the Southport Hall of the north shore in the sense that we want to offer a wide array of entertainment.” In the past, many places in the north shore area have been accustomed to the safety of cover bands. Every so often a local act performs. But Hunter hopes to see more original talent performing in the area. And he hopes The Hideaway, where he has become the main talent buyer, sets the standard. His intention is to strategically mix local bands with regional, national, more widely recognized names. Shortly after approaching and booking his first show at The Hideaway, Hunter approached about twenty venues between Slidell and Hammond with the interest of booking shows. “I went to these places. You know, here’s my business card. I understand you don’t know me from Adam. But, you know, give me a chance. Let’s see what we can do. Everywhere turned their nose at me; slammed the door in my face. They didn’t want to work with me. I get it, you know. You don’t know who I am and a lot of these places, they have their in-house people already. But after that, I’m like alright I guess I’m all in on this place (The Hideaway). And I’ve been all in with them ever since. And I don’t regret it man, I never looked back. And I think now if one of these places that originally turned their nose to me came back and said, oh man we’ve been seeing what you’re doing for this place, maybe we can do something, I’d probably tell them no. They take really good care of me here. I’m all in over here.”

    Reflecting on his start, Hunter couldn’t remember the last time he did something that brought him so much joy. From booking the bands, to doing the fliers, to the online promotion, he fell in love. He became a true believer in the old adage “Choose a job you love, and you will never have to work a day in your life.” So, unbeknownst to most, during his days booking, he spent four months registering, recruiting, and building his own roster. By its proper name, Fuel the Funeral Entertainment is now a booking agency with a list of developmental and promotional services, some of which include EPK one sheets, public relations, advertising, and website creation. Through dedication and diligence, Hunter hopes to bring to these bands what they have brought to him, loyalty. “There’s a lot of nights where you’re working until two or three in the morning.  behind the computer making sure that it’s done the right way. I don’t want to approach these bands and say hey, let me give you booking representation if I don’t know what I’m doing, you know? There’re enough thieves out there. I don’t want to be another one of them. And that’s what really lead me to starting this venture.” Before he began the process of forming this LLC, before he even had the idea, he was hired by an up-and-coming artist management firm that wanted to expand into booking. Though initially excited about the opportunity, upon working for the firm he began to notice business practices that he would only describe as a little less than reputable. “We’re taking these bands’ money and we’re not doing much for them. How are we justifying this? I just took a big step back and I’m like, I don’t want to do this. This feels wrong.” And just as one experience inspired him to book for The Hideaway, his experience with this company prompted him to forge his own path.

    Since its inception, Fuel the Funeral Entertainment has been focused on transparency. The contracts come with personal advice from Hunter himself advising recipients to bring the documents to an entertainment lawyer. And I wouldn’t be surprised if honesty is the best bait out there these days. He’s been in discussions with bands that he’s had to turn away. Though he has confidence in his future ability to become more adept at the art, if what they’re seeking is outside of his level of current experience, he’s not above informing them. During our discussion, he stressed the importance of knowing one’s limitations and not embellishing upon them. This, coupled with his humility and true appreciation for what bands bring left a lasting impression that tells me his candor in business will take him far. You can view their list of services and submit works for review on the contact form at Fuelthefuneralentertainment.com.  

    Author: David Trahan

    Neworleansmusicians.com

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    Elevation

    Registration

    Start by creating a profile on Neworleansmusicians.com. Be sure to fill in all the blanks and upload a song. With your registration, you can message other bands and businesses in the industry. You can also list on the show calendar and music classifieds. And any tracks you have on the 12 streaming platforms we are a member of will be added to our public playlists on those platforms. Your music presence online has just doubled!

    Short Questionnaire

    Because you uploaded at least one track, you are e-mailed a questionnaire. This contains questions about your band’s style, inspiration, and history. Once this is returned, you will be featured in our podcast. Instead of commercials half-way through every episode, we shout out our members. We draw our discussion from your questionnaire answers, and then play an example of your work for the audience to hear.

    Upload a video

    Once you are a member, you are able to upload videos. This would preferably be footage related to your band, and you do this from your profile. Your video is displayed on your profile, as well as our Videos page. And it will appear on our Youtube Channel as well. We will also began promoting your video on social media. You’re one of the family now. We’ve got you!

    Inquire about an interview

    Contact us via e-mail, social, or by phone and inquire about being interviewed. After we verify that you have a complete account with us, we confirm your eligibility and place you in the interview pool. We choose all our interviews from this group, making sure to cover every genre. Our interviews result in several Youtube videos, an article on our blog, and a podcast episode on our show.

    Becoming a member of NOM means many things….

    In becoming a member of our growing network of Louisiana musicians, you gain many advantages. This site is not like facebook and other social media sites. It exists strictly for networking purposes. We are onboarding Louisiana bands currently, and will move on to filling Vendor directories soon. These will include venues, sound & light companies, recording studios, and the like from all over the world. Our goal is to empower Louisiana’s talent with tools while remaining exclusive to bands from our state. This is why we only accept bands from Louisiana. Members can message other bands or vendors directly within the site at any time. I created this site and personally keep in touch with its members. Promotional material that our members create is shared constantly on our social. You will begin to see your show announcements shared by us. Promotional material that we create for our interviewees is shared repeatedly on social for months. Any leads on gigs that we generate are sent to members first. We have assisted in filling spots at venues, in movies, and on podcasts. Members’ song plays are tracked through our site and those with the most plays earn placement as Artist of the Month. There are three chosen per month. Those bands are given a spot at the top of our home page with a graphic and link. I look forward to getting to know your band and fulfilling your needs. And remember, I will NEVER ask you for money. I have created a line of merchandise and an account at BuyMeaCoffee to help support my efforts. With enough eyes and ears, I also hope to generate money from Youtube and podcast ads. Any money generated from this site goes right back into it, back into supporting Louisiana’s independent artists.

    Register today

    Author: David Trahan

    Neworleansmusicians.com

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    The What is the Why

          So, maybe you saw us online. Or maybe you heard about us by word of mouth. But seriously, what is Neworleansmusicians.com, or NOM as it’s sometimes called? And what are they doing that can’t already be done on Facebook, or Reverbnation, or any other website with bands on it? I’m glad you asked. First let’s look into the good stuff… what can they do for my band? Here’s the breakdown:

    NOM’s podcast home page

    Podcast feature – NOM publishes regularly on all podcast platforms (Apple Podcasts, Spotify, Google Podcasts, etc.). The content is music based and covers bands and the music business in Louisiana. When you register on the site, you automatically get dibs on a slot on the show. It starts with a mention, filling listeners in about your band. And being a site member, you are part of a pool of members that is used to select actual future guests.

    NOM’s streaming platform presence
    • Playlist feature – NOM has set up its own public playlists on all the major streaming platforms. They are organized by genre, 16 in total, and correspond to the genres you select from when uploading music to their website. If you have any music on streaming platforms when you register with NOM, they find you, pick one of your tracks and add it to their playlists. Pretty cool huh? Good luck trying to get placement on some of these “Hot Summer Mix” type playlists elsewhere! It’s not magic. It’s NOM’s indie artist promo strategies at work for you.
    NOM’s blog home page
    • Article feature – NOM has its own blog. The blog is centered around the music scene in Louisiana. It has its own domain but is also accessible through the website’s main menu. The blog uses an effective approach at SEO optimizations and the articles go in depth about everything from “this one time the band almost died” to “acoustics were drafted forty years ago by the same guy that engineered Electric Lady Studios for Hendrix…”. When you register with NOM, you are also placed in a pool the site picks from for band write-ups and interviews. Given the way internet articles are reposted these days, this is an important opportunity that you don’t want to miss out on. You never know who could pick up your piece.
    NOM’s videos home page
    • Video placement – On the sites Video Page, if you upload media like your latest music video or footage of your band on stage, it posts on the website as well as on NOM’s Youtube Channel. There’s no limit to how many videos you can post. And the value here, like in the previous examples, is that Youtube communities aren’t always the same crowd as social media followers, or podcast listeners for that matter. Exposure, exposure, exposure.
    NOM’s artist of the month section
    • Artist of the Month – On the main page of the website, at the very top, is a collection of three different band profiles. This is the Artist of the Month section. It’s another way NOM encourages traffic to find your music. It features your profile image and leads browsers to your page on the site where people can hear your music and see your band’s vital information like label and management stats, etc for the business minded. Oh, and the site also features a Music page where casual listeners can stream music from Louisiana by genre. So, when you register with NOM, any music you upload is automatically inserted here as well.
    NOM’s store
    • 10% off everything in the store – As a little “thank you”, NOM gives all new members a one-time 10% off code. It can be used for everything in the store which includes backpacks and gig bags, as well as men’s and women’s clothing and accessories. New items are added to the store often. So be sure to have a look around a few times before pulling the trigger.
    NOM’s innovative promotional strategies
    • Promotion – When you register with NOM, you instantly begin benefitting from this site’s aggressive promotional efforts. It’s got its hands in many different places all at once. And each one of the perks discussed places its members on multiple platforms in audio, video and written formats. It employs many promotional tactics specific to each of these, driving traffic to the site and to all the other places it can be found; which is where you could be found if you register.  

         So basically, WHAT they do is WHY you should join. But there IS a catch. And please understand that this is probably the most important part of the whole article. NOM only accepts registrations from bands in Louisiana. This is huge! This is why it isn’t like Facebook or Reverbnation. By design, NOM has eliminated the distractive trolling you see on Facebook. It has eliminated hundreds of thousands of other bands that you contend with on sites like Reverbnation. Part of the core concept of Neworleansmusicians.com is that when musicians across our state come together under one umbrella, they become THE source for music in our state. Coupled with NOM’s growing network, this assembly of bands becomes leverage for each band on the site. You become part of a reputable brand and a trusted resource for music industry professionals. So, take a look for yourself. See how the site is structured to serve your band’s needs, because there are more features than what we’ve covered here. At absolutely zero cost to you, I think you’ll find this site a powerful networking tool for the band serious about its music business.

    REGISTER NOW

    Author: David Trahan

    Neworleansmusicians.com

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    Rabadash Studios

    North of Lake Pontchartrain off of Hwy 59 in Mandeville, Louisiana sits a fine example of acoustic perfection. And nestled within its walls lies both a rich history and a promising future for the world of music. I am talking about Rabadash Studios, home to Rabadash Records, owned by John Autin. But in order to properly acquaint you with these elements I must first take you back some fifty-three years to a building located at 52 W 8th Street in New York’s Greenwich Village that would come to be known as Electric Lady Studios.

    Working for an architect firm by day and playing in a band by night, a man by the name of John Storyk decided to take a volunteer position as a carpenter converting a loft in SoHo to a bohemian theater of a club known as Cerebrum back in 1969. His work caught the eye of the one and only Jimi Hendrix who hired John to build a club just like it. But Hendrix would quickly pivot from building a club similar to Cerebrum, to building a recording studio. It would be the only artist-owned recording studio in existence at the time. And this became the famous Electric Lady Studios, cementing Storyk’s place in history as one of the greatest acousticians of our time.

    Fast forward to the year 2005. Hurricane Katrina had hit the Gulf Coast and a guy by the name of Dave Fortman, former guitarist for Ugly Kid Joe, was in search of a new home for his own Balance Studios. Years before, and for years to come, Balance Studios produced and engineered for such groups as Down, Superjoint Ritual, Evanescence, Slipknot and Eyehategod to name a few. Fortman found his new headquarters in an empty 4,000 sq. ft. building in Mandeville, Louisiana. He enlisted the services of John Storyk to design his new studio whom by now with his firm, Walters-Storyk Design Group, had designed and built studios for such artists as Alecia Keys, Bob Marley, Jay-Z, and Whitney Houston. Construction began and as fate would have it, even the contractor hired to build this studio was himself a musician. Doesn’t this all feel so good already? 

    As warm and fuzzy as this all may feel, Balance Studios would only reside there for a year or so. But this building would still play host to a different recording studio for nearly two decades. And THAT, if you’re still with me boys and girls, is the chronological spaghetti that leads us to the spicy meatball on our plate known as Rabadash Studios. The legacy continues to this day within that building, and the Chef du Jour is John Autin.

    From the street one would never guess the precise architecture contained within its outer shell. For all intents and purposes, it looks like a plain warehouse. And prior to John being able to secure the building, it was actually slated to be gutted and used as storage space for a lighting company. But luckily, before this travesty could ensue, the building owner’s son Nick LaRocca, who was also a musician, walked through and recognized its original purpose and future potential. You might say the vibe from this building has resonated with musicians since day one. Because even the LaRoccas are a musical family that are very important historically in New Orleans. Nick was named for his father’s uncle, who recorded the very first jazz record with the original Dixie Land Jazz Band back in 1917.

    Even just past its skin, this unassuming warehouse is made with nine insulative layers. Torrential downpours do not faze the acoustic integrity within. Every single piece of wood, every single piece of fabric, every piece of glass was placed just so by Storyk himself. The spacious live room is optimized sonically, providing an intimate setting ideal for tracking and overdubbing drums, horn sections, strings ensembles or vocalists. The wood floors and trim throughout are absolutely gorgeous. Large fabric panels and track lighting accentuate the area.

    Through triple glass, the control room looks directly into this space and is flanked on either side by isolation booths. The monitoring system is custom designed by Dynaudio. Near fields, midfields, and large built-in natural wood faced monitors give arguably the best mixing environment in Louisiana. The back wall of this space ship is an architectural masterpiece where Storyk intended sound to be deposited, never to be heard from again. Twenty years ago, this concoction totaled over four million dollars. But as I stood there that day setting up for our interview, I couldn’t help but feel it was priceless.

    Before the interview with John began, he was kind enough to give me a tour of the facility. Beyond the front door and past the foyer, there is a long open-area workspace. An antique organ caught my eye as John turned my attention to the full kitchen. The building sleeps six for out-of-town bands on a budget, and even has a full bath and shower upstairs. The second level housed a sound board, monitors, and screens dedicated to his newly launched Rabadash Radio. It is currently streaming online and you can find that link below along with a link to our interview footage.

    In our interview, John outlined what he expected of artists interested in recording at his studio, as well as what they can expect from him. He stressed the importance of artistic freedom “almost to a fault” as he put it and touched on his methods for focusing on the artist’s strengths, allowing those elements to shine through in his mix. His decades of experience in the music business are further fortified by Platinum Record award winning engineer/ producer Marc Hewitt. Marc has been involved in the music business since 1981 and in his capacity as a sound engineer, producer, and musician has worked with such artists as Aaron Neville, Art Neville, Allen Toussaint, Fats Domino among many others.

    John’s presence was a comfort. And combined with the spacious, relaxed atmosphere, I could see how an artist would feel free to create in this realm. From a business standpoint, recording here would be an intelligent move as well, both for the many years of experience John and his staff have, and the fact that Rabadash Records has been in business as a label for over forty years. I enjoyed my time at Rabadash Studios with John Autin. And I hope that the musicians out there reading this will consider recording their next project there.

    John Autin Interview on our Youtube

    John Autin Interview on our Podcast

    Rabadash Studios website

    Rabadash Records website

    Neworleansmusicians.com Podcast can be found on these platforms.

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