Categories
blog

Elevation

Registration

Start by creating a profile on Neworleansmusicians.com. Be sure to fill in all the blanks and upload a song. With your registration, you can message other bands and businesses in the industry. You can also list on the show calendar and music classifieds. And any tracks you have on the 12 streaming platforms we are a member of will be added to our public playlists on those platforms. Your music presence online has just doubled!

Short Questionnaire

Because you uploaded at least one track, you are e-mailed a questionnaire. This contains questions about your band’s style, inspiration, and history. Once this is returned, you will be featured in our podcast. Instead of commercials half-way through every episode, we shout out our members. We draw our discussion from your questionnaire answers, and then play an example of your work for the audience to hear.

Upload a video

Once you are a member, you are able to upload videos. This would preferably be footage related to your band, and you do this from your profile. Your video is displayed on your profile, as well as our Videos page. And it will appear on our Youtube Channel as well. We will also began promoting your video on social media. You’re one of the family now. We’ve got you!

Inquire about an interview

Contact us via e-mail, social, or by phone and inquire about being interviewed. After we verify that you have a complete account with us, we confirm your eligibility and place you in the interview pool. We choose all our interviews from this group, making sure to cover every genre. Our interviews result in several Youtube videos, an article on our blog, and a podcast episode on our show.

Becoming a member of NOM means many things….

In becoming a member of our growing network of Louisiana musicians, you gain many advantages. This site is not like facebook and other social media sites. It exists strictly for networking purposes. We are onboarding Louisiana bands currently, and will move on to filling Vendor directories soon. These will include venues, sound & light companies, recording studios, and the like from all over the world. Our goal is to empower Louisiana’s talent with tools while remaining exclusive to bands from our state. This is why we only accept bands from Louisiana. Members can message other bands or vendors directly within the site at any time. I created this site and personally keep in touch with its members. Promotional material that our members create is shared constantly on our social. You will begin to see your show announcements shared by us. Promotional material that we create for our interviewees is shared repeatedly on social for months. Any leads on gigs that we generate are sent to members first. We have assisted in filling spots at venues, in movies, and on podcasts. Members’ song plays are tracked through our site and those with the most plays earn placement as Artist of the Month. There are three chosen per month. Those bands are given a spot at the top of our home page with a graphic and link. I look forward to getting to know your band and fulfilling your needs. And remember, I will NEVER ask you for money. I have created a line of merchandise and an account at BuyMeaCoffee to help support my efforts. With enough eyes and ears, I also hope to generate money from Youtube and podcast ads. Any money generated from this site goes right back into it, back into supporting Louisiana’s independent artists.

Author: David Trahan

Neworleansmusicians.com

Categories
blog

The What is the Why

      So, maybe you saw us online. Or maybe you heard about us by word of mouth. But seriously, what is Neworleansmusicians.com, or NOM as it’s sometimes called? And what are they doing that can’t already be done on Facebook, or Reverbnation, or any other website with bands on it? I’m glad you asked. First let’s look into the good stuff… what can they do for my band? Here’s the breakdown:

NOM’s podcast home page

Podcast feature – NOM publishes regularly on all podcast platforms (Apple Podcasts, Spotify, Google Podcasts, etc.). The content is music based and covers bands and the music business in Louisiana. When you register on the site, you automatically get dibs on a slot on the show. It starts with a mention, filling listeners in about your band. And being a site member, you are part of a pool of members that is used to select actual future guests.

NOM’s streaming platform presence
  • Playlist feature – NOM has set up its own public playlists on all the major streaming platforms. They are organized by genre, 16 in total, and correspond to the genres you select from when uploading music to their website. If you have any music on streaming platforms when you register with NOM, they find you, pick one of your tracks and add it to their playlists. Pretty cool huh? Good luck trying to get placement on some of these “Hot Summer Mix” type playlists elsewhere! It’s not magic. It’s NOM’s indie artist promo strategies at work for you.
NOM’s blog home page
  • Article feature – NOM has its own blog. The blog is centered around the music scene in Louisiana. It has its own domain but is also accessible through the website’s main menu. The blog uses an effective approach at SEO optimizations and the articles go in depth about everything from “this one time the band almost died” to “acoustics were drafted forty years ago by the same guy that engineered Electric Lady Studios for Hendrix…”. When you register with NOM, you are also placed in a pool the site picks from for band write-ups and interviews. Given the way internet articles are reposted these days, this is an important opportunity that you don’t want to miss out on. You never know who could pick up your piece.
NOM’s videos home page
  • Video placement – On the sites Video Page, if you upload media like your latest music video or footage of your band on stage, it posts on the website as well as on NOM’s Youtube Channel. There’s no limit to how many videos you can post. And the value here, like in the previous examples, is that Youtube communities aren’t always the same crowd as social media followers, or podcast listeners for that matter. Exposure, exposure, exposure.
NOM’s artist of the month section
  • Artist of the Month – On the main page of the website, at the very top, is a collection of three different band profiles. This is the Artist of the Month section. It’s another way NOM encourages traffic to find your music. It features your profile image and leads browsers to your page on the site where people can hear your music and see your band’s vital information like label and management stats, etc for the business minded. Oh, and the site also features a Music page where casual listeners can stream music from Louisiana by genre. So, when you register with NOM, any music you upload is automatically inserted here as well.
NOM’s store
  • 10% off everything in the store – As a little “thank you”, NOM gives all new members a one-time 10% off code. It can be used for everything in the store which includes backpacks and gig bags, as well as men’s and women’s clothing and accessories. New items are added to the store often. So be sure to have a look around a few times before pulling the trigger.
NOM’s innovative promotional strategies
  • Promotion – When you register with NOM, you instantly begin benefitting from this site’s aggressive promotional efforts. It’s got its hands in many different places all at once. And each one of the perks discussed places its members on multiple platforms in audio, video and written formats. It employs many promotional tactics specific to each of these, driving traffic to the site and to all the other places it can be found; which is where you could be found if you register.  

     So basically, WHAT they do is WHY you should join. But there IS a catch. And please understand that this is probably the most important part of the whole article. NOM only accepts registrations from bands in Louisiana. This is huge! This is why it isn’t like Facebook or Reverbnation. By design, NOM has eliminated the distractive trolling you see on Facebook. It has eliminated hundreds of thousands of other bands that you contend with on sites like Reverbnation. Part of the core concept of Neworleansmusicians.com is that when musicians across our state come together under one umbrella, they become THE source for music in our state. Coupled with NOM’s growing network, this assembly of bands becomes leverage for each band on the site. You become part of a reputable brand and a trusted resource for music industry professionals. So, take a look for yourself. See how the site is structured to serve your band’s needs, because there are more features than what we’ve covered here. At absolutely zero cost to you, I think you’ll find this site a powerful networking tool for the band serious about its music business.

Author: David Trahan

Neworleansmusicians.com

Neworleansmusicians.com Podcast can be found on these platforms.

Categories
blog

Rabadash Studios

North of Lake Pontchartrain off of Hwy 59 in Mandeville, Louisiana sits a fine example of acoustic perfection. And nestled within its walls lies both a rich history and a promising future for the world of music. I am talking about Rabadash Studios, home to Rabadash Records, owned by John Autin. But in order to properly acquaint you with these elements I must first take you back some fifty-three years to a building located at 52 W 8th Street in New York’s Greenwich Village that would come to be known as Electric Lady Studios.

Working for an architect firm by day and playing in a band by night, a man by the name of John Storyk decided to take a volunteer position as a carpenter converting a loft in SoHo to a bohemian theater of a club known as Cerebrum back in 1969. His work caught the eye of the one and only Jimi Hendrix who hired John to build a club just like it. But Hendrix would quickly pivot from building a club similar to Cerebrum, to building a recording studio. It would be the only artist-owned recording studio in existence at the time. And this became the famous Electric Lady Studios, cementing Storyk’s place in history as one of the greatest acousticians of our time.

Fast forward to the year 2005. Hurricane Katrina had hit the Gulf Coast and a guy by the name of Dave Fortman, former guitarist for Ugly Kid Joe, was in search of a new home for his own Balance Studios. Years before, and for years to come, Balance Studios produced and engineered for such groups as Down, Superjoint Ritual, Evanescence, Slipknot and Eyehategod to name a few. Fortman found his new headquarters in an empty 4,000 sq. ft. building in Mandeville, Louisiana. He enlisted the services of John Storyk to design his new studio whom by now with his firm, Walters-Storyk Design Group, had designed and built studios for such artists as Alecia Keys, Bob Marley, Jay-Z, and Whitney Houston. Construction began and as fate would have it, even the contractor hired to build this studio was himself a musician. Doesn’t this all feel so good already? 

As warm and fuzzy as this all may feel, Balance Studios would only reside there for a year or so. But this building would still play host to a different recording studio for nearly two decades. And THAT, if you’re still with me boys and girls, is the chronological spaghetti that leads us to the spicy meatball on our plate known as Rabadash Studios. The legacy continues to this day within that building, and the Chef du Jour is John Autin.

From the street one would never guess the precise architecture contained within its outer shell. For all intents and purposes, it looks like a plain warehouse. And prior to John being able to secure the building, it was actually slated to be gutted and used as storage space for a lighting company. But luckily, before this travesty could ensue, the building owner’s son Nick LaRocca, who was also a musician, walked through and recognized its original purpose and future potential. You might say the vibe from this building has resonated with musicians since day one. Because even the LaRoccas are a musical family that are very important historically in New Orleans. Nick was named for his father’s uncle, who recorded the very first jazz record with the original Dixie Land Jazz Band back in 1917.

Even just past its skin, this unassuming warehouse is made with nine insulative layers. Torrential downpours do not faze the acoustic integrity within. Every single piece of wood, every single piece of fabric, every piece of glass was placed just so by Storyk himself. The spacious live room is optimized sonically, providing an intimate setting ideal for tracking and overdubbing drums, horn sections, strings ensembles or vocalists. The wood floors and trim throughout are absolutely gorgeous. Large fabric panels and track lighting accentuate the area.

Through triple glass, the control room looks directly into this space and is flanked on either side by isolation booths. The monitoring system is custom designed by Dynaudio. Near fields, midfields, and large built-in natural wood faced monitors give arguably the best mixing environment in Louisiana. The back wall of this space ship is an architectural masterpiece where Storyk intended sound to be deposited, never to be heard from again. Twenty years ago, this concoction totaled over four million dollars. But as I stood there that day setting up for our interview, I couldn’t help but feel it was priceless.

Before the interview with John began, he was kind enough to give me a tour of the facility. Beyond the front door and past the foyer, there is a long open-area workspace. An antique organ caught my eye as John turned my attention to the full kitchen. The building sleeps six for out-of-town bands on a budget, and even has a full bath and shower upstairs. The second level housed a sound board, monitors, and screens dedicated to his newly launched Rabadash Radio. It is currently streaming online and you can find that link below along with a link to our interview footage.

In our interview, John outlined what he expected of artists interested in recording at his studio, as well as what they can expect from him. He stressed the importance of artistic freedom “almost to a fault” as he put it and touched on his methods for focusing on the artist’s strengths, allowing those elements to shine through in his mix. His decades of experience in the music business are further fortified by Platinum Record award winning engineer/ producer Marc Hewitt. Marc has been involved in the music business since 1981 and in his capacity as a sound engineer, producer, and musician has worked with such artists as Aaron Neville, Art Neville, Allen Toussaint, Fats Domino among many others.

John’s presence was a comfort. And combined with the spacious, relaxed atmosphere, I could see how an artist would feel free to create in this realm. From a business standpoint, recording here would be an intelligent move as well, both for the many years of experience John and his staff have, and the fact that Rabadash Records has been in business as a label for over forty years. I enjoyed my time at Rabadash Studios with John Autin. And I hope that the musicians out there reading this will consider recording their next project there.

John Autin Interview on our Youtube

John Autin Interview on our Podcast

Rabadash Studios website

Rabadash Records website

Neworleansmusicians.com Podcast can be found on these platforms.