instagram – New Orleans Musicians

I ran across a recent thread in Reddit that I found to be enlightening. It’s one man’s account of his experience spending ad dollars, and the results he found over time. I think you will find the outcomes surprising. While many of us may not have the amounts of money to spend that he put forth, I’d urge you to pay attention to the proportions in order to put things into perspective. At the end of the piece will be a Youtube link where he explains his findings further. I hope this helps some of our musicians in their quest to boost streams.

Bjornar Kibsgaard dropped an album in June. In his own words, here’s what he has gathered so far:

YouTube Ads to boost my music videos: Spent $500 on one music video, and $750 on a second in google ads. Got over 20,000 views on both videos but engagement was quite low. On both ads, I ended up gaining a total of 103 new subscribers. Each video only had like 100 likes and less than 20 comments which was very confusing. I expected engagement to be a lot better for the amount spent. Trying to now figure out how to boost that the next time around.

Spotify pay for play listing: I paid 3 separate people to playlist me. One cost $46, one cost $90, and one cost $100. The guy who cost $46 got me like 15 streams literally. The guy who cost $90 got me on like 8 playlists but all were quite weak. I ended up getting only about 1,200 streams. The third guy for $100 was insane. Got me on huge legit playlists and somehow triggered Spotify to get me on more. I ended up on 58 different playlists and went from 100 monthly listeners to 15,000 and growing every single day. Super effective.

Instagram boosting reels that link to Spotify or my YouTube channel: Terrible method that i tried twice with $100 each. Reels got lots of views but super low engagement and barely any clicks. Not sure what I did wrong there or if this was just not an effective method.

Final thing I’ve tried is Spotify Ads directly. It is currently running and I spent $350 over 2 weeks. I’m not 100% sure what the results are just yet but I will leave an update here soon.

Wanted to know what your methods are and what is most effective for your music? This is my first time ever budgeting for ads and I wish I had done it sooner so I could have learned more earlier in my music career. I am trying to explore every avenue so I can eventually teach people what is most effective. You can see a video he made about it by following this link: https://youtu.be/0YXpBahRea4

Author: David Trahan

Neworleansmusisicians.com

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Please check out our show, Neworleansmusicians.com Podcast, wherever you stream. Thanks!

Elevation

Start by creating a profile on Neworleansmusicians.com. Be sure to fill in all the blanks and upload a song. With your registration, you can message other bands and businesses in the industry. You can also list on the show calendar and music classifieds. And any tracks you have on the 12 streaming platforms we are a member of will be added to our public playlists on those platforms. Your music presence online has just doubled!

Because you uploaded at least one track, you are e-mailed a questionnaire. This contains questions about your band’s style, inspiration, and history. Once this is returned, you will be featured in our podcast. Instead of commercials half-way through every episode, we shout out our members. We draw our discussion from your questionnaire answers, and then play an example of your work for the audience to hear.

Once you are a member, you are able to upload videos. This would preferably be footage related to your band, and you do this from your profile. Your video is displayed on your profile, as well as our Videos page. And it will appear on our Youtube Channel as well. We will also began promoting your video on social media. You’re one of the family now. We’ve got you!

Contact us via e-mail, social, or by phone and inquire about being interviewed. After we verify that you have a complete account with us, we confirm your eligibility and place you in the interview pool. We choose all our interviews from this group, making sure to cover every genre. Our interviews result in several Youtube videos, an article on our blog, and a podcast episode on our show.

Becoming a member of NOM means many things….

In becoming a member of our growing network of Louisiana musicians, you gain many advantages. This site is not like facebook and other social media sites. It exists strictly for networking purposes. We are onboarding Louisiana bands currently, and will move on to filling Vendor directories soon. These will include venues, sound & light companies, recording studios, and the like from all over the world. Our goal is to empower Louisiana’s talent with tools while remaining exclusive to bands from our state. This is why we only accept bands from Louisiana. Members can message other bands or vendors directly within the site at any time. I created this site and personally keep in touch with its members. Promotional material that our members create is shared constantly on our social. You will begin to see your show announcements shared by us. Promotional material that we create for our interviewees is shared repeatedly on social for months. Any leads on gigs that we generate are sent to members first. We have assisted in filling spots at venues, in movies, and on podcasts. Members’ song plays are tracked through our site and those with the most plays earn placement as Artist of the Month. There are three chosen per month. Those bands are given a spot at the top of our home page with a graphic and link. I look forward to getting to know your band and fulfilling your needs. And remember, I will NEVER ask you for money. I have created a line of merchandise and an account at BuyMeaCoffee to help support my efforts. With enough eyes and ears, I also hope to generate money from Youtube and podcast ads. Any money generated from this site goes right back into it, back into supporting Louisiana’s independent artists.

Author: David Trahan

Neworleansmusicians.com