Spending Ad Dollars

I ran across a recent thread in Reddit that I found to be enlightening. It’s one man’s account of his experience spending ad dollars, and the results he found over time. I think you will find the outcomes surprising. While many of us may not have the amounts of money to spend that he put forth, I’d urge you to pay attention to the proportions in order to put things into perspective. At the end of the piece will be a Youtube link where he explains his findings further. I hope this helps some of our musicians in their quest to boost streams.

Bjornar Kibsgaard dropped an album in June. In his own words, here’s what he has gathered so far:

YouTube Ads to boost my music videos: Spent $500 on one music video, and $750 on a second in google ads. Got over 20,000 views on both videos but engagement was quite low. On both ads, I ended up gaining a total of 103 new subscribers. Each video only had like 100 likes and less than 20 comments which was very confusing. I expected engagement to be a lot better for the amount spent. Trying to now figure out how to boost that the next time around.

Spotify pay for play listing: I paid 3 separate people to playlist me. One cost $46, one cost $90, and one cost $100. The guy who cost $46 got me like 15 streams literally. The guy who cost $90 got me on like 8 playlists but all were quite weak. I ended up getting only about 1,200 streams. The third guy for $100 was insane. Got me on huge legit playlists and somehow triggered Spotify to get me on more. I ended up on 58 different playlists and went from 100 monthly listeners to 15,000 and growing every single day. Super effective.

Instagram boosting reels that link to Spotify or my YouTube channel: Terrible method that i tried twice with $100 each. Reels got lots of views but super low engagement and barely any clicks. Not sure what I did wrong there or if this was just not an effective method.

Final thing I’ve tried is Spotify Ads directly. It is currently running and I spent $350 over 2 weeks. I’m not 100% sure what the results are just yet but I will leave an update here soon.

Wanted to know what your methods are and what is most effective for your music? This is my first time ever budgeting for ads and I wish I had done it sooner so I could have learned more earlier in my music career. I am trying to explore every avenue so I can eventually teach people what is most effective. You can see a video he made about it by following this link:

Author: David Trahan


Platform Status 10

I’m always looking for creative ways to help our members promote their music. And in making this a constant quest, one idea I’ve arrived at is what I’m here to tell you about today. has established accounts on nine streaming platforms, each with public playlists searchable by the platform’s users. There are 16 playlists in all, on every account, to correspond with the 16 genres on our site. When you join NOM we search for your material on these platforms and add it to the playlists on our accounts. The plays, credits, and payments all forward back to you. You are, of course, free to set up your own accounts on these platforms. In fact, we encourage that. Our program works in congruence with your presence in these places. In other words, whatever streaming platform you’re on, we’ll find and add you when you sign up with us on

Domestic and foreign popular streaming platforms

Spotify – 365 million monthly users

Apple Music – 78 million subscribers

Youtube music – 50 million subscribers

Amazon – 48.1 million monthly users

Tidal – 3 million subscribers

Deezer – 16 million monthly users

Soundcloud – 175 million monthly users

Qobuz – 200,000 subscribers

Anghami – 70 million users

Gaana – 185 million monthly users

JioSaavn – 100 million monthly users

Boomplay – 60 million monthly users

So, what’s the “ten” in “Platform Status 10”? Well, in another article I mentioned Reverbnation as the type of place we differentiated ourselves from, being that unlike them we only serve Louisiana musicians. So, it may seem a bit ironic that I mention them now in this light. But any way that we can push our artists is game in my opinion. So, when you join our site and upload music to your profile, we can add it to our Reverbnation account playlist. This account is also searchable which will allow your work more plays.

That’s it kids! I can’t promise you the world. But with I can promise you creative promotional tactics from a reputable resource and a trusted brand. As Louisiana bands, I hope to see you sign on with us and elevate your streaming platform status to ten!

Author: David Trahan Podcast can be found on these platforms.