I ran across a recent thread in Reddit that I found to be enlightening. It’s one man’s account of his experience spending ad dollars, and the results he found over time. I think you will find the outcomes surprising. While many of us may not have the amounts of money to spend that he put forth, I’d urge you to pay attention to the proportions in order to put things into perspective. At the end of the piece will be a Youtube link where he explains his findings further. I hope this helps some of our musicians in their quest to boost streams.
Bjornar Kibsgaard dropped an album in June. In his own words, here’s what he has gathered so far:
YouTube Ads to boost my music videos: Spent $500 on one music video, and $750 on a second in google ads. Got over 20,000 views on both videos but engagement was quite low. On both ads, I ended up gaining a total of 103 new subscribers. Each video only had like 100 likes and less than 20 comments which was very confusing. I expected engagement to be a lot better for the amount spent. Trying to now figure out how to boost that the next time around.
Spotify pay for play listing: I paid 3 separate people to playlist me. One cost $46, one cost $90, and one cost $100. The guy who cost $46 got me like 15 streams literally. The guy who cost $90 got me on like 8 playlists but all were quite weak. I ended up getting only about 1,200 streams. The third guy for $100 was insane. Got me on huge legit playlists and somehow triggered Spotify to get me on more. I ended up on 58 different playlists and went from 100 monthly listeners to 15,000 and growing every single day. Super effective.
Instagram boosting reels that link to Spotify or my YouTube channel: Terrible method that i tried twice with $100 each. Reels got lots of views but super low engagement and barely any clicks. Not sure what I did wrong there or if this was just not an effective method.
Final thing I’ve tried is Spotify Ads directly. It is currently running and I spent $350 over 2 weeks. I’m not 100% sure what the results are just yet but I will leave an update here soon.
Wanted to know what your methods are and what is most effective for your music? This is my first time ever budgeting for ads and I wish I had done it sooner so I could have learned more earlier in my music career. I am trying to explore every avenue so I can eventually teach people what is most effective. You can see a video he made about it by following this link: https://youtu.be/0YXpBahRea4
On a hot and humid New Orleans afternoon, we reminisce of seasons past; musical gatherings and triumphs of old seeping into the wonder and fantasy of young adventure and philosophical starscapes. A treasured plethora of moments recalled through sight, sound, and mind, perhaps delving into that of an older era known to many only through media nostalgia. A summer serenade among the dew drops in. And a perfect twilight ventures into the French Quarter; love and light guiding the way through stoic backdrops of jazz legacy. Preservation and rich tradition bellows from all corners of the Crescent City. With these roots forging into the new, Charlie Gabriel’s solo album, 89, is a trip back in tribute, but also a look forward into the noir and divine majesty of one of music’s most cherished legends in the genre. To further encapsulate the auditory experience that is 89, let us first look back into the mythos and iconic story of Mr. Gabriel.
Clarinetist, saxophonist, and flutist Charlie Gabriel is a fourth-generation jazz musician from New Orleans. Raised in a classically trained musical family that emigrated from Santo Domingo in the 1850’s, Gabriel began playing clarinet professionally with the Eureka Brass Band when he was eleven years old. During World War II his father, clarinetist and drummer Martin Manuel “Manny” Gabriel often sent his son on gigs. Charlie himself became a prominent member of the Preservation Hall Jazz Band in 2009. I would be remiss in my journalism if I did not mention that Mr. Gabriel is a very accomplished chess player and has a wonderful video with the Preservation Hall band leader Ben Jaffe. The two have a wonderful interview and casual conversation over a chess match, which is available on the Preservation Hall YouTube page.
The opening track, “Memories of You”, paints the rainy southern landscape of beauty in solitude. Guitar harmonies and saxophone jazz serenades sparkle this uplifting noir opus that is the album 89, capturing a mixture of crisp guitar jazz theoretics and perfect brass rings compels the mind and soul throughout the album.
Following this is “Chelsea Bridge”, a 1941 compositional Jazz standard classic by Billy Strayhorn. This rendition is celebratory of its creation and displays the range and vibrato of Mr. Gabriel’s voice.
The album’s single is accompanied by a music video. “I’m Confessin’” showcases a sharp-dressed Mr. Gabriel being chauffeured around New Orleans. It also depicts behind the scenes of the writing and recording of 89, and beautiful glimpses of chess games, and bandmates laughing and hanging out. It’s a wonderful glimpse into the creative life of one of music’s most treasured geniuses.
Following the slow, heavenly tones of “I’m Confessin’” is the soothing noir love letter sounds of “The Darker It Gets”, an original song written by Charlie. The tune opens with beautifully strummed jazz chords by the record’s guitarist Joshua Starkman, with Ben Jaffe adding some walking swing dynamics on the upright bass. Charlie Gabriel’s smooth and soothing vocals warm up the mix. As I sit and listen, I am transported mentally to another time; rainy gas lantern-lit streets of New Orleans’ historic district and music clubs with black tie dress codes. A tenor sax solo brings out the sun in our adventure through a wonderful world created by Mr. Gabriel. Heard in the lyrics Charlie sings, “the darker it gets the better I see, the hidden place that’s inside of me.”
The next song on the album is “Stardust”. The 1947 Hoagy Carmichael classic brings the feel and love of the original version while adding a bit of flavor that can only come from New Orleans. Charlie has stated that of the Jazz songs he picked for this album, he never plays them the same way twice. A seasoned player in the game, he exudes musical creativity in a natural and inspiring way.
“Three Little Words” is a shift in sound as we get vibes of flamenco Jazz, cuban beats, tiki lounge, and a beautiful brass solo that will get every fan of music to the dance floor. The song was written by Harry Ruby and Bert Kalmar, and published in 1930. The song would go on to receive fame when it was recorded by Duke Ellington on August 26th, 1930. The musicianship and arrangement on this cover puts further emphasis on how versatile and deep the love of the genre’s history remains. The production on 89 is bright and vibrant while also feeling intimate, and gives the listener a front row ticket to the show.
At 91, Charlie Gabriel is still touring, and playing at Preservation Hall. I had the opportunity to see his performance in Jackson Square for French Quarter Fest in 2023. And without a doubt, he is on top of his game. An in-depth, unique audio experience, 89 is a glimpse into the mind and joy of an artist like no other. Should you choose to listen, 89 will illustrate a stand-out moment in time, as well as cement Charlie as a staple in Jazz. Pick up the chess match and listen to 89 for an amazing adventure.
Mark Samuels, founder of Basin Street Records, grew up in a household where music didn’t have a noticeable presence. And though he did play a bit of clarinet and piano in grade school, it never really captivated him. Attending Ben Franklin High School marked a time and place in his life when his musical tastes expanded. He had picked up the saxophone by then. He recalls fondly the benefit of having both Winton and Delfeayo Marsalis as a band mates, and his realization of the world of jazz. Simultaneously, his overall interests in music would transcend from The Police, Spyrogira, and The Kinks to local bands like The Cold, The Neville Brothers, James Rivers, and Astral Project. The gap between himself and the world of music began to close as he attended more and more shows locally, making friends who were musicians along the way. Though he would go onto college at the University of Texas, these were experiences that stuck with him. In college, he formed a band called The Urinals where he played saxophone and synthesizer. They would get up on stage and play in between other bands’ sets for fun. Earning a Masters in Finance, Mark would find himself off to New York to start a job in the consulting division of Arthur Anderson, implementing computer analytics for clients. The job meant he would travel elsewhere as well. At some point he was out in Atlanta, Georgia on a job for the Georgia Department of Labor, staying in the same hotel as the cast of the musical comedy School Days. You may recall our own Branford Marsalis played Jordan in that movie. Mark knew Branford from Ben Franklin High School and was friends with his brother Delfeayo. So, for the three weeks he was in Atlanta, he would get off of work and go sit on the set of School Days, spending time with Branford.
The Marsalis family had always been a big influence in Mark’s life. Watching them excel in school band was inspiring. He would spend time at their house as a kid, meeting Jason Marsalis when he was just three years old. Later on in New York, following their careers was akin to following the successes of your favorite local football player that made it to the NFL. He felt personally vested in some of the greats and shared in their triumphs. Winton, Branford, Terrance Blanchard, Donald Harrison and Harry Connick Jr. all hit the stages of New York at one time or another. And Mark would make it a point to go see their shows when they were in town. This would reinforce his tastes in jazz. Collecting their music led him to acquiring others like Miles Davis, John Coltrane and Art Blakey. It was Winton who would introduce Mark to a young Jeremy Davenport after Mark’s business trip to Atlanta. Jeremy, a junior in high school at the time, would later go on to study at the University of New Orleans with Ellis Marsalis and years later end up on the Basin Street Records roster. There were many personal connections over the years that helped form Basin Street Records. At the time, not even Mark realized how all of this would come into play. Because at this point in his life, he was tweaking code and analyzing portfolios of mortgage-backed securities. His life was in New York. And he had just met his future wife, whom he would marry just one year later. But his career was about to affect a major change in his life. He was about to get assigned through work to one of three stock exchanges. All of which were out of the country and would require he and his wife to move abroad. As fate would have it though, a change was going to come alright. But it would include neither of those places nor a move away from the U.S.
Amidst all of this, his father called with some intriguing news. His company had invented a chemical that would be used to treat and refine natural gas. There hadn’t really been a market for it prior to this. But with the rise of natural gas prices, selling now became economically viable. His father’s company expected a rapid expansion and needed someone with Mark’s expertise on their team. And just like that Mark’s compass was now pointed south. In 1989, he and his wife moved back to New Orleans to be in business with his father. The future would see the birth of three children, the freedom to dictate his own schedule, and a prosperous, yet complicated business endeavor. His father’s business came with two partners who were also a father and son team. Over time it became clear that their idea of what the business should become was different from Mark and his father’s idea. The disagreement would form a rift that became a difficult process of separation. Looking back, he draws the assimilation between business arrangements and band arrangements. “When you go into business, if you don’t need a business partner, don’t have a business partner. And if you do have a business partner, and this goes for today with bands and everything else. If you need a business partner, and you might need a business partner when you’re putting together a band. You need an arrangement for how you’re going to separate things when you’re done. In my father and I’s case, we spent a lot of money on lawyers. And it was painful.” The experience struck a chord within Mark. It made him realize that whatever the future held for him, he wanted it to be fun. The process of departing from this deadlock would be through the sale of the business itself, which would span throughout 1996 and 1997. During that time, a meaningful opportunity would arise by mere happenstance.
It would designate a point in Mark’s life at which he began to pursue a career in music business. Though Mark did not realize this until he had already begun down its path. His brother, manager for the Cutting Edge Conference, knew of Mark’s friendships with now famous jazz musicians and invited Mark to put together a jazz showcase for the conference. Trombonist Delfeayo Marsalis was first on his list. And Trumpeter Jeremy Davenport, trombonist Wes Anderson, saxophonist Victor Goines, trumpeter Michael Ray, and several others would soon follow. One of those musicians he invited was trumpeter Kermit Ruffins. Mark found himself discussing his current dismay in the energy business world with Kermit’s manager Tom Thompson. At the time, Mark was enjoying his role as an entertainment coordinator for the music conference and told Tom that he thought he might want to go into business as a manager or agent of artists. Tom would go on to tell Mark about how Kermit recently fulfilled his three-album contract to Justice Records and was ready to record his next album. But Tom needed five thousand dollars to make it happen. The seemingly two separate problems actually formed one solution. This is how Basin Street Records came to be. Together with Tom, Mark formed the company officially and used the entity as a vehicle to release Kermit’s record. On November 14th, 1997, Mark found himself at Tipitina’s recording Kermit Ruffins live to a packed house. In February of 1998, Basin Street Records would release its first record, Swingin’ Live (Later named The Bar-B-Que Swingers Live) just in time for Mardi Gras. Mark had zero experience running a record company at this point. And I pause to emphasize this. Because if there’s anything I would like for my audience to gather from my articles, it’s that anything is possible. And whether it be within the confines of music, or the confines of Louisiana, therein lies no exception! Together with his father, Mark would eventually see the sale of that energy business and officially be solely in the music business. He would also at this point buy Tom out of Basin Street Records as well. The near future would reveal another chance meeting that would yield Basin Street’s second release, Los Hombres Calientes, volume 1. Jason Marsalis, Irvin Mayfield, and Dr. Michael White would follow suit in the coming years.
At the end of 2000, Mark’s family was in a car accident that killed his wife. And he found himself having to raise three children on his own as well as run the label. Los Hombres Calientes, by now, was scheduled to record their third volume in six different countries. But Mark would have to stay behind to pick up the pieces and begin again. Looking back, you will find, this was one rare occasion when Mark took pause. But from this point on, he never stopped. Basin Street Records expanded over the next few years, bringing his brother onboard as his operations director. And that album Los Hombres Calientes left to record ended up getting a Grammy nomination. More artists were added to the roster year after year. In April of 2004, he released 6 albums in one day, including two movie soundtracks. And in 2005, he released three albums in time for Jazzfest. Four months later when Hurricane Katrina hit, he never quit moving forward. With staff scattered about the country and a flooded warehouse, he somehow kept the business intact while once again picking up pieces of his life. We went on for some time about how switching distributors landed him in with Sony, his take on digital downloads and streaming, and so much more. Please consider checking out the podcast episode titled Mark Samuels to get the full story. You can access it via your favorite streaming platform below. We thank Mark Samuels for being such a gracious host and inspiring us all to pursue our dreams at all costs.
Do you know what it’s like to lay it all on the line? Have you ever gone all in and not turned back? Travis Mark has, several times; for music, for love. And his efforts have spanned three continents. He’s had his fair share of irony. Like the time his band was finally on radio rotation and had charted in his home town. But he was living in another country by then. Or the time his band mates were veering toward their own relationships while, on the other side of the Atlantic, his was on hold for the sake of that very band. He’ll be the first to attest to his naiveté over the years. But even if you’ve never put everything on the line, I’m sure many of you have muddled your lives at one time or another through inexperience. None-the-less, over time his acquired sophistication and focus has landed him here in New Orleans. And periods of reflection have only bolstered his art.
Our story begins in the mid-eighties in Johannesburg, South Africa. With his parents being big fans of music, Travis recalls Carol King, The Beatles, Creedence Clearwater Revival, and the Rolling Stones filling his ears as a child. The age of eight is earmarked in his mind, because this is the point in life when he truly fell in love with music. A component stereo unit sat tucked in an alcove along with a collection of records. Discovering their collection at eight years of age, his parents’ albums became another world in which to venture. And he remembers many a day and night falling asleep with those Beyerdynamic headphones stuck to his head. When you sit and talk to musicians about their life, there is a common thread you’ll find. Typically, at an early age, they are introduced to a friend or family member’s music collection. And they feel as though their whole life has changed. Being able to interact with and investigate every little detail of a physical album has a way of drawing forth an affection for which words cannot describe. As Travis recounted his experience with this collection, he pauses and declares, “…and dude, I found The Police.” Six words drove home the sentiment that, even at that age, he knew he would never be the same again. This record collection would sustain him for quite some time until a cousin introduced him to Nirvana. Though Carol King and The Beatles were lovely, this insinuated edge cut deep; deeper than the initial romance he found in that record collection. It was final. He was going to be a rock musician. The pursuit would yield a group of four kids that called themselves Pyramid Tongue.
Pyramid Tongue gigged regularly. And over time, the crowds grew. They found themselves seeking out larger venues to accommodate their fanbase and had even signed with an indie label. The action caught the attention of a major label in England, and an invitation to showcase was extended. Plane tickets and visas were expensive, and band members sold everything they possessed to make this happen. Still a teenager, Travis found himself anointed. Universal Records would sign Pyramid Tongue and once again, music would forever change his life. Travis felt on top of the world. The trouble with that place is, there’s only one way to go from there; down. Their manager became severely ill, placing all momentum on hiatus. The guitarist and bass player wound up moving back to South Africa. Their drummer ended up moving away to a different part of England. And while all of this is happening, he found out Pyramid Tongue was charting back in South Africa and getting regular radio play. Determined to stick it out, Travis stayed put. He would go to as many jams as he could while simultaneously writing songs, and recording on a borrowed Tascam multi-track. He was fortunate enough to land a job that provided housing, too. In England, it is commonplace for some of the staff to live at the pub. The pub itself rests on the bottom floor, while accommodations for select employees sit above. He would write and record by day, and stock the coolers in the early morning hours after gigs. His nights were now spent playing in a band he’d joined. Though gigs were steady and arrangements stable, there wasn’t much money to be made. Persistence would pay off though. He ended up meeting a label-affiliated producer that was looking for a bass player. And being well versed in several instruments, Travis was able to meet with him and discuss things. “So, I’m thinking we’re going to meet and talk like this; maybe about music, kinda get a bit of a vibe… see what happens. Maybe he’s in the band. If he’s a producer, he must know what he wants. You know? He doesn’t want to talk about any of that. We meet at this coffee shop in central London. And dude, we’re talking like long before smart phones, right? But like Motorola flip up phones when the Razors were like the thing, right? We sit down and he’s like ‘hey can I take a couple pictures?’ I’ve never met this guy. I’m like, uh… ok. That’s so freaking weird! So, he whips out this Motorola. He takes a couple pictures. And he then sits down and sends off a text. He goes, I want you in the band.” And like that, Travis found himself in another band on a major label once again.
His intentions originally were to form his own band. He had his own songs he wanted to get on a record. But what had just happened was that he was signed to, as he put it, a bubble-gum pop band. No matter, he would stick this out as well, long enough to get his foot in the door and continue on his intended path. But with so many ups and downs in his future, parts of the road that lied ahead were hard to see, and even more difficult to chart out. Hard rock, then pop bubble gum, indie band, then hard rock again; one cannot simply plan ahead for these things. The advantage came in just being there. Showing up for every engagement, taking a piece of each with him as he went along. This is what constantly sharpens and increases odds. And with each would come a bar set higher and thus a metric with which to gauge the next project. The real challenge then became staying true to his own identity. With age, the prospect of becoming the next Nirvana had lost its gleam. Looking back, he never viewed his initial meteoric rise in England as intimidating. Being a typical teenager, ‘what if’ never crossed his mind. And as they say, ignorance is bliss. He fell so hard for music that plan B wasn’t a consideration. And by the time he was 19, he was living on his own in a new country, doing tours and making a decent living from music. He recalls his father letting him in on a secret one day. “Your mother and I were really quite worried when you said you wanted to make this your career, you know. It’s not an easy career. Some guys make no money.” Travis couldn’t see where his father was coming from at the time. He had always made money in music. That was never the focus. But he had always made enough. And he always had the foresight to be frugal with his funds. Being in a band, or even being signed to a major label for that matter, never stopped him from pursuing other avenues. When that bubblegum pop group fell apart, he was still under contract. Still, he remained in England and on stages. And it landed him in another band that was signed to a major label. While riding that wave, he was still developing another band on the side. When it became clear that Universal was never going to reconvene his band, he altered his course toward another project. The point is that he never stopped moving forward. And sometimes that involves pivoting in directions you hadn’t fully developed.
At a certain point in his journey, pivoting meant taking some time off from a by then defunct band while still being signed to a label. He found himself back in South Africa on a “visit” that would ultimately last for years. Avoiding stagnation religiously, Munkinpure was a side project of his whose roots began in England. The concept began to take form after returning to South Africa. Though Pyramid Tongue had found success in South Africa. Travis’ growing appetite for alternative rock, coupled with the explosion that genre was seeing in England at the time, meant yet another pivot in his path. About this time, in the early 2000’s, bands like Kaiser Chiefs, Franz Ferdinand, and Arctic Monkeys were seeing great success. Although this was encouraging, it was at the same time worrisome. As we’ve all seen before, oversaturation can oftentimes burst a bubble before you know it. But his familiarity of England had Travis encouraging his band mates to make the trek there and give it a shot. They planned for a solid year while gigging constantly in South Africa. Ultimately, the bassist would leave with him and the guitarist would stay behind. But the duo would soon acquire another guitarist, and Munkinpure would see packed venues as well as radio play in England. Travis was just 26 years old at this time. And the band signed a management contract with clauses that weren’t exactly in their best interest. But they figured while that management company might screw them a bit, they would still increase exposure. Eventually they could part ways having grown in the process. Insert another curveball. Management informed them that they could no longer book their own gigs. Though this seemed peculiar, what followed was a slow and grueling death. Little by little, the gigs became fewer and further between. Their buzz suffocated in its wake. Travis considered his options. Munkinpure had come a long way. Several albums and an EP were out, shows saw great turnouts, the radio was playing their songs. He approached management to see if they would release the band from their contract. They refused. So, he broke up the band.
At their last show, he made the announcement on stage that the band would be no more after that night. As luck would have it (if you would consider it so at this point), he is approached by an independent yet well-connected management rep after the show. Over time, and with the support of his newfound management, Travis found himself forming yet another band, Dead Days. The next three years would yield countless gigs, a live album, a studio album, and an EP. But along the way, he sensed trepidation on the part of other band members. Sometimes he could tell that Dead Days wasn’t first priority with them, as it was with him. At some point he found himself swimming against the current, so-to-speak. And he questioned his own dedication in the face of their waning allegiance. It wasn’t so much whether or not he still had any. It was more a weighing of involvement in something that had apparently become less important to other members of the band. “People were going through divorces, getting married, starting new jobs. And I was living alone trying to do the band thing. And I kind of took a step back. I had gone through some personal stuff of my own. And I was like, hmm, maybe I need to think a little bit about my actual life. I’ve spent my whole life thinking about bands. Maybe it’s time I think about life. And life lead me to New Orleans. And this is why I’m here.” At this point I had to back things up to make him expand on this, which he did. It was all incredibly involved. And the past three years he’s spent here have lead him all over the city, learning the intricacies of the music world in New Orleans. We spent some time discussing his experiences here, which included the formation of Deep Sleep Atlantic; a powerhouse of talent with three music videos and an album, Prelude, out right now. Some people would kill for the kinds of opportunities Travis has had along the way. And there have been more since his arrival. You can hear about the progress he’s made while here on our podcast interview, along with more details of this incredible journey by clicking your favorite streaming platform below.
Vick reached out to me about an album review. What followed was representative of his caliber as a musician and his acumen as a professional one. He furnished me with a private link to his upcoming release (in the states. This was released in Europe February 17th of this year), a press kit, and his personal bio. This is what any music professional wants to see and every musician should have. And what backs all of this up is a couple of seasoned veterans that could hold court with the best without missing a beat. While that may sound poetic, it’s one-hundred percent true. That being said, I hope after this read many of you click one of the links below leading to Vick and Reuben and give it a like, share, or follow. These are a few of the currencies that musicians deal in which cost us nothing to pay forward. As for our guy who reached out, Vick Lecar is originally from Chile and lists some of his influences as being Jimi Hendrix, Terry Kath, Ritchie Blackmore, Jimmy Page, Alvin Lee, Paco De Lucia, and Santana. That being said, let us peruse the matter at hand, Gallus Rex.
“Riding High”
This first track opens with a sassy blues rock riff reminding you of something Led Zeppelin would’ve done. Then in comes a guy by the name of Reuben Williams on vocals, “Hold me momma, never let me go”. He’s got a big voice with just enough grit to spice up the song notes. He can hit those high notes with no problem. The next hammer blow to drive this nail further is a Hammond organ which carries us through the bridge and on to accompany one of his dynamite guitar solos. From lyrics, to composition, to change-ups and solos… It’s clean work overall and my head is bobbing.
“When the Rain Comes”
It could be my personal affinity for the rock god known as Led Zeppelin, but I am taken back to his influence into this second track. This time it’s by way of Bron-Yr-Aur-esque guitar work married with Reuben’s clean, reverberated vocals. “We come undone when it rains”, he says, going further to touch on the sentimental good and bad around us. And I might add here that his choice of lyrics isn’t cheesy or over-illustrative. This is not contrived gibberish. Rather, it is clever and well thought word play. Back-up vocals move in to sing along, and the beat begins. He speaks with a John Cougar Mellencamp style of welcomed, reliable, and traditional hometown characteristics. Then the notes drop down a few and electric guitars kick in for a reinforcing bridge to another impeccable guitar solo; nicely done! He brings us back to electric acoustic. I’d like to point out here that this song has an unmistakable mass appeal. Some major brand is bound to license this one for a commercial! I’m going to say Chevy. But that’s just because I’m a Chevy Man.
“Dead on the Inside”
Now, this track opens with a harmonica groove. I love these! For those of us familiar, it hearkens the wonderful tune “If you Wanna Get to Heaven” by the Ozark Mountain Daredevils. Then bam! Electric power chords command us forth into a crash followed by some movin’ groovin’ tom work with an electric acoustic guitar saying go-go-go! Reuben’s voice is so solid here. The grit is eased a bit which is proper at this time. This serves evident of his voice control and belongs here at this moment. Then in comes that electric guitar and off they go! “I’m dead on the inside” is Reuben’s dismal proclamation. Luckily, his guitar isn’t and she lets us all know it! The band plays a while on this field that we’re all ready to kick some ass on. There’s a ride bell ringing next along with a great phasered guitar solo. Again, when his vocals return you can clearly tell he lives comfortably in the high notes. And his vocals rest atop a full ensemble beautifully. The song culminates in the drums, organ, and guitars all going at it Rambo style to send us off with a rowdy finale.
“If Heaven Takes You First”
“Don’t say you’re sorry. Don’t say goodbye” is Reuben’s delicate message, accompanied by a strumming electric acoustic piece. His voice takes up residence in this and becomes an instrument of its own. This is a somber tune touching on his unwillingness to face the future without someone while feeling the sting of a dying love. The drums kick in with just a closed high hat keeping time and a side stick. A pronounced snare ushers us into the electrifying expansion of the song. An awesome electric solo ensues. Again, these solos are immaculate. They’re not cumbersome or crowding the soundscape. Also, the drums thus far, which are so so terribly important to congeal the song, are sanitary and on time. That sounds so sterile. But the comment is directed toward the concept that whatever can be deemed unnecessary must be stripped from the final cut for a cleaner sounding end product. There’s never any fat to trim when it comes to the drumming; on any of these songs. And I applaud the work. “One more time I wanna look into your eyes. I hate that I love you. Please don’t say goodbye”. Excellent. This is quality work.
“My Guitar and I”
Another arrant lead guitar intro greets us, and is repeated while accompanied by rhythm guitar. We are then addressed by the vocal master of ceremonies himself, Reuben Williams. “Fascinated by your fire baby. You’re a cool child in the desert sky.” Come on man! Write that down and you’ll be beating the females off of you! Providing us with the sand that sometimes soothes, we inherently have the urge to listen to what he has to say. This track is a slow styled, laid-back groove about his love affair with his guitar. Lots of visual and ethereal metaphors. You’ll find another groovy guitar solo next that the organ keeps aloft. Oh, how I love a smartly placed Hammond organ. It’s like dreads (hear me out). It took time to come up with that instrument’s sound. And you just feel that its origins far precede anything you’ve ever known. I’m sure his guitar was blushing after it heard this song.
At the conclusion of the first part of our discussions with Chris Leblanc, he had just found out his wife was pregnant. He was being courted by reps from RCA Records. They had flown him and his band out to California to showcase for executives and discuss his future with RCA. After much thought, Chris actually decided against signing with them. He took stock of his life and his surroundings, and what his life was soon to be with a child on the way. And he felt as though the security of a future where he was at the wheel was more appealing than the promises of strangers from another place. Chris surmised, “I don’t know man. I might have chased millions, but I ain’t chasing carrots.” This did not have an effect on his momentum. He was still performing constantly. And he had two records under his belt propelling him. However, with a child on the way and intimate knowledge of the rigors of recording a studio album, he needed to find something that appeased both his discipline as a musician and his requirements as a father. Something to consider was the advance in technology during his life up until this point. Electronics had become smaller and more powerful. ADAT’s and mixing boards were no longer necessary elements of album production. A friend of his encouraged him to consider doing an acoustic album. The idea was a non-invasive one, so to speak. And his friend could facilitate his needs with a laptop, Protools, and a few mics. He found himself at a church in downtown Baton Rouge, in an adjoining chapel room, starting a new chapter in his music career near the pulpit. He did two to three takes of each tune using just his acoustic and a couple of metal slide guitars. In three and a half hours, he had made a record. With some help from a few producer friends, the best tunes were picked. Everything was mixed and mastered and a new record, Son of the South was born. “It’s probably one of my favorite. I just love what it is. It just sounded really honest and I believed it. When you listen to it, you believe it.” On it was a mixture of originals and covers from Randy Neuman, Robert Johnson and Taj Majal.
Where Chris saw himself in five years before the birth of his son wasn’t where he saw himself in five years after his birth. But he still very much desired to be a full-time musician. Acoustic gigs and band gigs prevented him from ever feeling stuck or stagnant. He was also writing new songs constantly, trying them out with his band to see what sticks. He enjoyed opportunities to play festivals and occasions opening up for anyone and everyone. His band shared stages with people like ZZ Top, Hank Williams Jr, Leon Russel, Buddy Guy, and Brett Michaels, playing for tens of thousands of people at a time. He liked being the first music in the room. Another thing that appeased his demands for progress was time spent in his home studio. He was able to cut a few new songs in there, keeping things moving. But what he had wasn’t quite enough for an album. Presonus, retailers of professional production and recording equipment, were sponsoring Chris at the time. And they would attend his performances, capturing the live recordings. The material they gathered, coupled with the seven songs Chris and his band cut in his home studio culminated in the production of his fourth album, Starshine, in 2005. This was a unique offering to his fans because it combined studio cut material and live material in the same body of work.
Having several albums and performing for such large crowds did two things. For fans and peers in the music business, it legitimized his existence in the field. For Chris, it left him with a feeling of accomplishment; one that instilled a sense that things were constantly building. For those of us that are ambitious, this feeling brings a gratifying calmness. And not only that, Chris has always considered his music career a living thing. He has never wanted to see this precious living thing grow sluggish. Both his life and his career have always manifested themselves in adventure. Where he’s going in his life is revealed to him as he goes along, with music as “man’s best friend” right alongside him. He always played regardless of what it was at the time or what it would become. “If it’s not living, then it’s dead. And I don’t want my career dead. I want my career… whatever it is… you got management or you don’t have management. You’ve got a record deal or you don’t have a record deal. Or this guy’s playing with you or he’s not. Or you got this new guy that’s playing with you that’s a lot of fun. You know, it’s all of those things that I’ve always found interesting in bands that I love and in music that I love. I love that part of the music industry.”
We discussed the age-old question of originals versus covers. Because covers have always been a part of his career. Personally, no matter the intended trajectory of a band, they are a necessary element and are undoubtedly instrumental in the initial growth of anyone who plays. Chris agreed that they help open the crowd’s eyes and ears to your talent and help usher in an open mind for one’s original material. He pointed out that perhaps some refuse to play originals because they simply aren’t good enough to pull it off. At any rate, to play a good cover is proof positive of talent in its own right. As Chris went on to point out, the Beatles, Ray Charles, the Rolling Stones, and Led Zeppelin were all cover bands at their essence. “The greatest rock and roll bands ever were fucking cover bands! Let’s be real. People go, oh I’m not gonna play cover music. Because playing cover music… You better be pretty fucking good. When you go see a band, there’s a lot of bands you go see and they’re great playing their own music. But how do you really get the level of a band? When you see them cover a song that you thought was like, fucking crazy. Like you just played me Green Gasoline. They’re fucking cool, right? The first thing I ever saw of this band was them covering Highway Star by Deep Purple. And I’m like, these mother fuckers are ridiculous! They’re bad… fucking… ass! That’s how you realize, these mother fuckers are great! They just played Highway Star? You go play Highway Star mother fucker. Good luck! They’re badass bruh! Yes! Yes! You’re like fuck dude, that’s… that’s tough! That’s how you realize, you’re like man, they’re badass. That to me is like the fucking sign of greatness; when somebody picks a tune and goes and destroys it.” He went on to cite the importance of picking something that’s worth playing; a song that makes people say ‘I forgot how much I love that song’. He also pointed out that bands should pick something that’s not outside their wheelhouse, and something that other bands aren’t playing. As for his, he’s always been fond of the Rolling Stones, The Beatles, or Lazy Lester. As for me, I like the idea of looking for things that aren’t covered. I come from a generation where there was a B-side. And on occasion, these B-sides would have a gem. And I am fond of the concept of showing others the obscure, overlooked gem.
At the time of our meeting, Chris had been one busy guy. In April, May, and June (of ’23), he was playing four to six gigs a week. These consisted of both solo acoustic shows and performances with his full band. In ten weeks, he had played over fifty shows. He called it “bringing medicine to the people”. He expressed his desire to be able to look back on all of this without regret; without the regret of not having put forth the effort. And this effort, in his eyes, is of a selfless nature. These gigs do equate to a monetary denomination which pays his bills. But the currency of this man, as any friend will tell you, is touching human lives. Living a life of service, essentially, comes with its own sacrifices. That night, he said, “I want to stay home, eat a steak and have some drinks. But you know where I’m going? I’m going out to play.” At this point in his life, he is taken to reflection frequently. He has a reached a point in his career where the fight has subsided, in a manner of speaking. It has become a place of comfort. Among other things, we discussed his direction from here and what, if any, areas would he consider outside of his comfort zone. You can hear his answers in the podcast episode titled Chris Leblanc part 2 by selecting your streaming service below. I do thank you for reading, as Chris has an incredible energy and humble presence that most certainly deserves our praise. Take care everyone!
Though his life started out in the city, Chris spent the majority of his childhood in the country-side of East Baton Rouge. At the age of ten, the view outside his window transformed from traffic ladened buildings to the serenity of grass and the trees. He was surrounded by friends, and recalls fondly those small-town ball fields, cutting up on dirt bikes and skateboards, and of course, the family gatherings. He was one of twenty-eight grand children in a family that was always together. Spending much time in his father’s rehearsal room, it was his family that started him in music. All his life, Chris’ father was playing bass and singing in a band. And his mother, sisters and uncles all either sang or played an instrument. So, it’s no wonder he found himself alongside others at functions performing for family and friends. This didn’t just acclimate him to being in front of spectators at an early age. As he recalled, it brought to him the idea that there was no “us and them” when it came to the performers and the crowd. A warm feeling came over them all as a young child played bass, belting out old Hank Williams tunes. In fourth grade, Chris was able to join his school band. Though he originally wanted to play alto sax, he opted for the trumpet after seeing his dad’s face wince at the price tag. He took an interest in the saxophone probably because it was the instrument never around at family gatherings. And although he will say the trumpet, in particular, never spoke to him. He points out that music theory and the communication of music on paper was an invaluable gift bestowed upon him through the experience.
Chris’ head was constantly in music. Whether it was at school under the guidance of instructors or at home in his room, he would come home after reading sheet music and playing brass at school, slap on a record, and listen to it over and over again. With a bass in hand, he learned every single tune. He wasn’t just processing the notes. This was teaching him song arrangement as well. He was simultaneously immersed in music outside of these avenues. Back in 1976, he attended his first concert with family. Willie Nelson and Waylon Jennings were on the Redheaded Stranger Tour. He recalls it having such an impact on him. “The next show I go see, my uncle takes me to the superdome to go see the Rolling Stones in 1980. And there’s fucking 90,000 people there bra! And I’m like… the Rolling Stones! I’m a kid! I’m eleven years old! I’m probably the youngest kid in the place. And I’m watching the Rolling Stones! I’m like, I’m gonna play rock and roll for the rest of my life! I am going to play music for the rest of my life. I don’t care what it takes.” For the most part, Chris had been in a bubble of sorts up until this point. He knew what it was to play in intimate familial settings. And he had the benefit of symphonic band, marching band, and jazz band through school. But these instances were more or less in traditional genres from older generations. He had now witnessed firsthand the awesome power of a global rock band in an energized stadium. And this occurred during his foray into the multi-genre pop explosion that swept the 80’s. There was blood in the water. And he would constantly look for more. Bob Marley, The Police, The Clash, Duran Duran, Lynyrd Skynyrd; the list went on and on. Previously embracing this sonic world as a student, he found all of this easy to dissect. The discipline of music had finally connected with his passion, all of the pieces fitting together.
High school really opened up his mind. Under a strong band director, Wayne Frazier, he was able to learn and grow enormously. What’s funny is that he approached high school band with the mindset that he would be able to put down the trumpet, play bass in the high school jazz band, and not let on to the director that he could or wanted to play anything else. But Mr. Frazier having other things in mind explained, “I’ve already heard about you. I know who you are. I know you play trumpet. And you’re gonna play trumpet in marching and symphonic. If you wanna play bass in jazz band, you’re going to play in marching and symphonic.” While this may have stopped any other 13-year-old in their tracks, Chris went along with the plan. As a result, he was able to learn coordinated shows in marching band as well as the complexities of symphonic band. Throughout high school, he was completely steeped in music and growing as a musician at an incredible rate. At fourteen, he was playing in his father’s band with grown men. They would hand him the work tape, and before you knew it, he had learned forty songs on his bass. I laughed out loud during the interview when his eyes widened describing the first few times he was handed hundreds of dollars after a gig. By the time he ended his junior year, he had become the drum major of a 200-person marching band and would go on to drum major camp. It was evident in our talks just how much all of this meant to Chris. Not the title, not even the curriculum per se, but the much-needed discipline and the boundaries instilled in him as a musician taught Chris how to focus. On the Monday following a weekend marching band performance, the band would watch tape. This was a revelatory time in his life, one that also further solidified the concept of “there is no us and them”. Because it drew the connection between the band and the crowd. That tape would show everyone, all at once, performing as ants to build the mound. Thus, illustrating to Chris how his and so many others’ parts were perceived. And this, to Chris, was beautiful.
High school ended and he received the Marine Corps Semper Fidelis Musical Excellence Award, recognizing Chris for his musical achievements and leadership, as well as being a role model for other students. It was surprise for me to learn that he didn’t join Tiger Band when he attended LSU that fall. But as he pointed out, at that time in his life he had been in 25-plus bands outside of school and in school, completely saturated in a structured band setting. With the absence of the lifestyle of a “student” of music, Chris was finally able to sit back and ask himself, ‘what is it that I want to do in music?’ He really wanted to front his own band for a change. But he felt as though in order to do that properly he would have to play guitar. Drums, bass, trumpet, and a mic all had passed through his hands. He could strum an acoustic sometimes. But the guitar wasn’t in his hands enough to feel familiar. Back when it was time for him to get his first instrument, he chose brass because it was missing from his eyes and ears. And now, he focused on guitar. Because it too had been missing. There was also this element of exploration that hadn’t played a substantial role in his life. For all the times he found himself with an instrument, there was an agenda. There was sheet music to read. There was a work tape to learn. There were song arrangements to be constructed and deconstructed. He wanted to experience the freeing sensation of exploratory, improvisational bliss. He had seen Jimi Hendrix “ride the wave”. And without lessening his grip, he longed for the euphoric deliverance he knew an instrument could provide given the right circumstances.
Chris invested time in people adept on the guitar. He would hang with them at their houses, often accompanying them on performances and open mic nights. All the while, trying to gain some semblance of this new path to sound. One day a buddy of his showed him the E Major scale laid out on a guitar neck. “And so, I started looking at this. And it was like… I broke the matrix! I really did. When you look at the guitar neck and it adds up longways and crossways. It’s like, I feel like I broke the matrix. And knowing that ok cool, I know where these positions are. And then, all of the sudden, it’s just repeating. It’s just a circle of never ending what you can get out of it. And then, that’s when my world opened up. I had this level of confidence that came over me. And I was like, I can do this.” Time flies by in hindsight, as you will find here. The steps Chris took and the people he surrounded himself with would culminate in the formation of his own band in 1991. People thought it odd that he named it simply, “The Chris Leblanc Band”. Noone does that they would say. But honestly, if you think about it, all the greats did. Jimi Hendrix, Santana, Van Halen, Janis Joplin, and Steve Miller all did it. Why couldn’t he? Getting gigs at places like Tipitina’s and Jimmy’s Music Club, and writing blues-rock tunes had him feeling like he had made it. He opened for bands like Sonny Landreth, Jeff Healy, Yellowman, and The Fabulous Thunderbirds. But not having an album always made him feel a little less-than.
Being in the land of no internet under a band name that was just as unknown as any other, having an album was crucial. The concept of branding wasn’t an idea at the forefront of many, if any, independent bands back then. Gigging as much as possible and networking to get those gigs set the bar. “I’ve got no record. We’re out playing. Things are happening. I’ve got these songs and they’re just floating out in fucking space ‘cuz there’s no record. This buddy of ours, Riley Ethridge, and I say buddy. I didn’t know the dude from nobody. He comes and sees us play in a club in Baton Rouge. And he’s like, you’ve got it. I’ve got a studio behind my house. And he goes, I want you to come… I’m offering to you, you come record in my studio and you don’t have to pay me anything up front. You just come and we’ll track your hours. And you need a record. I mean can you imagine? I’ve got nothing! There’s no internet. There’s no computer in somebody’s house. There’s no digital audio workstation, or protools in their house. The only thing people had was a Tascam four-track multi-cassette recorder. And I didn’t have that because my ass was broke. I was driving around in a 1974 Econoline Ford van.” I brought up the idea that at that time, this didn’t constitute a desperate time. Because it WAS the time. People today think one needs all these things to make anything happen. And it just isn’t so. In my eyes, people today don’t realize that a land existed before the internet. And that land is chock-full of success stories. Before this experience with the guy’s home studio, he had never been inside one. But now he’s finally there. He was getting guidance from an engineer friend, Wendell Tilley, focusing for as many takes as it required. Somehow, he would score the opportunity to get his album mastered by Bernie Grundman. Billy Joel and Whitney Houston were just a glimpse into the credits under this man’s belt. This was a godsend for Chris, because at this moment he was nine tunes into eight-thousand dollars in debt. He explained, “Back then I knew, if I wanted to have any kind of legitimacy to what I was gonna do, my record was gonna fall between Lenny Kravitz and Led Zeppelin on the rack at the record store. And it better fucking sound pretty fucking good!” He would follow this turn of events with even greater strides. He booked a night at the Varsity Theater in Baton Rouge to mark the release of his debut album, titled The Chris Leblanc Band, and it sold out. He showed up with 1,000 CDs and sold over 450 CDs in one night, giving him the ability to pay off his record. Bursting with pride, he finally felt as though he was a success. He recalled a time when he played at House of Blues back when they first opened up. They wanted a piece of his CD sales for the night. But this was his baby. Without giving in, and much to the chagrin of the club and some of its performers there, he simply gave away CDs that night.
In 1998 after years of gigging, selling CDs and T-shirts, and saving money, he was able to record a second album. One that would be in the same blues/ rock vein, but with more pop sensibility. His sophomore effort would be titled The Chris Leblanc Band: Talent Show. This time, his engineer friend Wendell Tilley had his own studio, one with a great big cutting room. And Bernie Grundman would master his work. The record release party for this record would sell out as well. And at that performance, a rep from RCA would meet Chris and offer to fly him and his band out to Los Angeles to showcase for the company. Things were looking up. And to be honest, they had been even before that moment. During his come-uppance, he had bought a house, he had bought cars, and he had built a home studio. And with a growing comfort in a studio setting came studio gigs. He would record on other musicians’ albums and even do voice-over work for commercials. The courting process between him and RCA seemed like the next logical step. But as that was happening, Chris found out he was going to be a father. It caused him to really take stock in the prospect of this record deal. RCA was ready to sign him after that showcase. A move to Los Angeles would be in order directly. But to himself, he felt as though things were going great as they were. The guarantee of the present felt more secure than RCA’s promise of his future. And ultimately, he opted to decline their offer. Fatherhood would now take center-stage. And the trappings of even a studio regiment would have to wait. But this would not be the end of Chris Leblanc as a musician. Still gigging, and after some time in his new position as a father, Chris would realize his next accomplishment. By this time technology had raced forward. Laptops and Protools meant that studio settings were smaller and most importantly, mobile. His appeal as a performing musician had not waned in the eyes of his fans and friends. And many would hint at the idea of his next album being just that, a stripped-down performance record. He never stopped writing during the pregnancy and following the birth. So, he had some songs to offer. This all would culminate in a proposition from a friend that involved a local chapel, Chris’ recorded songs, and his presence being captured in the most intimate way possible. I spent much time writing and rewriting this. Partly because, in reading back over what I wrote, it felt drab, and less-than. After several attempts, and much thought, I realized why. Several hours over the course of two days were expended talking with Chris and getting to know who he is. And I believe it was hard to capture here because he’s a simple man. He’s simple yet incredible. He has such an immeasurable depth of feeling and he has gone through a lot. Yet he always seemed to put his best foot forward. I think this is what it takes to be a great musician; an intensive sense of emotion, an intuitive good will, and raw talent. I hope to see you all back here in two weeks to read about the road Chris travelled following his child’s birth. At times, our discussion during the second installment parted ways with the tangible and aligned more closely with the ethereal. There was a lot of open honesty, at times even to the detriment of his own confidence. But Chris Leblanc was and is human in its truest form. I applaud him for it. And I know you will too.
Recently our friends at Mixed Alternative Magazine had the chance to rap with New Orleans-based hip-hop duo SaxKixAve, who are rising in popularity right now in the best of ways. Most musicians are lucky to have one successful project in a world where there are hundreds of thousands of songs being released every single day and the market is oversaturated. The chances of breaking through the noise are harder than ever, and those who actually do break through and see some success with one group is a rarity, let alone those who can take on and do well with multiple musical projects. Enter these fellas.
SaxKixAve is one of those groups who are doing it all. Comprised of award-winning rapper Alfred Banks and Albert Allenback, saxophonist and flutist of the twice Grammy-nominated group Tank and the Bangas, these two artists stay plenty busy with their main gigs, but thanks to the suggestion of Tavia Osbey, manager of Alfred and of Tank and the Bangas, that the two work together at the onset of the COVID-19 pandemic, they started a side project that is truly something special. Their first record, “I Don’t Wear Suits,” was released in April 2020 and is a celebration of this collaboration, and the duo has been performing those songs in front of live audiences whenever they can find the time to do so.
Earlier this year as SaxKixAve was finishing up their follow-up record, Mixed Alternative Magazine had them both over to chat about that record, about how they make this project work with their busy schedule, and about some of the band’s highlights so far. This is one bitchin’ Q&A with some super-cool artists that you’re gonna want to check out. Then, once you’ve read and pondered and laughed with them, check out their music, their videos, and support them on social media. SaxKixAve is rapidly on the rise and we’re all gonna want to keep an eye on them. Their music is as fresh, funky, upbeat, intelligent, honest, and unique as the guys who make it.
MaM: I’ve heard a couple different versions of what “kix’ed” this all off. How did this insane, wonderful experiment begin?
Albert:Well, Tavia—the manager of Tank and the Bangas and the engine, the logistic and business/life-path mind behind it all—hit me up and said [Alfred] was looking for beats. She said, ‘I know you make beats. Let’s get you in the studio together and see what happens.’
Alfred:It was great … I like Alby. He’s good money. We crack wild jokes. He sent me an email of beats, I picked one, I wrote to it, knock this one out. It was right when COVID hit. So yeah, I got in the studio with this dude, [and] we laughed for about three or four hours before we even started really recording. I thought, ‘This is a good guy.’ We recorded ‘Tawny’ and I guess he liked what I did. I loved it, and we just kinda kept goin’, kept goin’, kept goin’. Then it was like, ‘Hey man, you wanna make this a thing?’
Albert: It was like a ‘Step Brothers’ moment.
Alfred: Yeah! He was like, ‘Yeah!’ I was like, ‘Aight.’ [sic]
Albert: Are we in a band?
Alfred: Are we a band?!
Albert: Yeah, I think so!
Alfred:(to Albert) Do you remember how we came up with the name? I know we joke about it.
As a kid, I remember seeing a cut out of a Ziggy cartoon from the Times Picayune. It was Ziggy looking up into the cosmos. And the bubble read, “In case you didn’t notice, the meek are getting creamed down here.” Like Ziggy, Jorge Caicedo is one of us, any one of us; unassuming and humbly patient. To peel back the layers is a mystery and a privilege. As we sat and talked, my mind was brought back to days of watching That Metal Show. Eddie Trunk, Don Jamieson and Jim Florentine would sit and discuss their opinions and the goings on of metal, current and past. And though it wasn’t done intentionally or with braggadocio, Eddie Trunk would hold court. Similar to Eddie Trunk, Jorge is not loud in appearance or audibility. But if it’s metal you’re talking about, he will reel you in. Any one of Jorge’s points were backed up by a handful of musicians; such to where if you couldn’t relate, you obviously didn’t know your metal.
Bassist Jorge Caicedo was born in Cali, Columbia in 1971 and moved to New Orleans when he was about three years old. He would come to settle in the 9th Ward with his mother, while his father stayed behind in Columbia. His earliest exposure to music was on the local New Orleans radio station, WTIX, playing pop and rock from the 60’s and 70’s. He would eventually begin his musical journey playing clarinet in 5th grade band. It was here that he learned theory, scales, and arpeggios, and get to play in a marching band. He would move onto guitar just as he began attending high school. By this time, he was living in Arabi, Louisiana and attending Holy Cross. While at Holy Cross, he could be found hanging out with the metal heads. He recalls being a big fan of bands like Judas Priest, Iron Maiden, and Motley Crue. Perhaps it was more of a testament to his nature than his chosen music styles. But I found it ironic that, at this time in his life, he took a liking to jazz music. Around the time he was sixteen, Jorge had parted ways with the clarinet moving on to guitar, bass, and a focus on thrash metal. It turned out the attraction for him could be found in thrash as well as jazz. He enjoyed listening to music that was different or experimental; music where the artist was clearly venturing outside their comfort zone. And he tended to steer clear of music that was obviously a clone of someone else’s sound. In this light, his favorite guitarist at the time was Allen Holdsworth, who frequently used advanced music theory concepts. And he was a fan of King Crimson’s early material, as well as Steve Morrison, Maja Vishnu Orchestra, and Chick Corea.
By now, he was graduating high school and discovering the local music scene. And what an introduction it was. In May of 1989, he was one of the many in the audience at Storyville Jazz Hall to see Eyehategod, Soilent Green, and Exhorder. He was quick to recall these facts from so long ago. And I could tell it was an experience that resonated with him. The experience was raw. All of these bands had yet to release a studio recorded album. Eyehategod had a self-released demo, Garden Dwarf Woman Driver. And Exhorder had two of the same with Slaughter in the Vatican & Get Rude (Slaughter in the Vatican, the official studio album would be released on Roadrunner Records the following year). But the experience never left Jorge. On the contrary, he was hooked. He would stick with guitar until the year 2000, when he picked up a bass and began playing… you guessed it, thrash. Surprisingly, he started out on a fretless bass. When visiting in the Marigny, he would always pick up his friend’s Yamaha RBX80 and noodle around. He would later reveal that it mesmerized him. He couldn’t believe the action he was seeing from some of its extreme thrash players like Steve DiGiorgio (Sadus, Death, Autopsy, Testament, and 26 others). His friend finally insisted he take it home. This gave him the courage to actually start out on fretless. Most start out on fretted being that it’s easier to learn. But he was drawn to fretless because of its nuance and unique sound when played. He enjoyed the different techniques that it offered like being able to slide harmonics. Once he got his chops up, Jorge liked to attend open mic nights at places like The Turtle Lounge and Mid-City Rock and Bowl and try things out on stage. These experiences ushered him into a fondness for blues, expanding his musical tastes yet again. The open mic nights he typically encountered were centered around blues and gave him time outside of thrash on the strings. Another element of his musical expansion was the time he spent with local Latin band Vivaz (previously Acoustic Swiftness). He would work the door for them at Café Brazil on Frenchmen St. and help them set up their gear. Oddly enough, this was his main exposure to Hispanic genres. His father, whom remained in Columbia, spoke fluent Spanish. And he left Columbia at such a young age that its musical influences hadn’t had time to set in. But working with this band gave him an appreciation of genres like salsa and merengue. He found the clave style and percussion to be a powerful proponent and driving force.
Jorge would join his first band around 2008, an alternative rock band going by the name Vice. Following that he would join a band more in his style, Built to Destroy. Built to Destroy was more of a technical thrash band and provided him a space where he could really show his abilities. In speaking with Jorge, one can quickly pick up on how detail oriented he is. And this bleeds through into his playing style even to this day. We’re talking about a guy who, during Hurricane Katrina, bought a copy of a Fender Jazz bass, replaced the pickups with EMG jazz pickups, and used that to consume two Jaco Pastorius books. And for those of you not familiar, Jaco was a jazz bassist, composer, producer and member of Weather Report. He’s long been revered as one of the greatest bassists of all time; not easy material to emulate in the least. Jorge would also join and play with The Great Void during this time. All of this hard work and attention to detail paid off for Jorge through random circumstances one night when Malevolent Creation was in town playing at The Bar in Fat City. Happenstance and preparation would lead to the opportunity of a lifetime. Jorge recalls, “I think the way I got the gig, I’m convinced, was that the band Malevolent Creation from Florida, they were playing a show at a venue in Fat City at the time called The Bar. Which used to be Ski Lodge. The promoter hit me up, he’s like ‘Hey dude, we need an opening band. Can you guys do it?’ And so, I hit up my guys (Built to Destroy). I’m like, we’re opening for Malevolent. Let’s do it. So, we did it and Kyle (singer, Exhorder) and Vinnie (guitarist, Exhorder) were there because Malevolent was on Roadrunner Records, as was Exhorder. And they saw us play.” Less than a year later, Exhorder’s bassist, Frankie Sparcello would pass away of unknown circumstances. Being familiar with Jorge’s talent, he was chosen to fill in on bass. But the Exhorder dates clashed with dates Jorge had booked with his bands. One in particular was a night he would be pulling double-duty. The Great Void and Built to Destroy were scheduled to play on the same night at Siberia in New Orleans. “And I told the guys, I said look, Exhorder wants me to do some shows in Texas with Rigor Mortis. I said, I’m taking the gig. They weren’t too crazy about it. But they understood. And then after we did a few shows there, a month or two later we did the Marylin Death Fest. We co-headlined with Viovod. Which was kind of a dream come true.” When Jorge landed that gig and played at Marylin Death Fest, he became part of something huge. That event is arguably the biggest event of its kind in North America, attracting attendees from more than 40 U.S. states and 25 countries every year.
Nowadays Jorge is a member in several bands and is focused on composing new material for MIMIC, a prog rock band he formed with Apollo Xydias of Heraklion. Apollo is on guitar and vocals while Jorge plays bass and programs drums. And they’ve just released a new EP. He’s extremely proud of the fact that his bands, both past and present, are unique. They don’t sound like anything out there, locally or otherwise. He also gives bass lessons independently and is sponsored by Bartolini, a company based in San Luis Obispo, California, that builds pickups and electronics for some of the most respected luthiers around the world. He remains current on social, including a series of Instagram videos demonstrating his talent on bass via unlikely coverings of works by Randy Rhodes, Bach, Beethoven, and a really cool translation of the keyboard and guitar from Liquid Tension Experiment. He chooses some pieces based on their melodic sense, while others he highlights mainly for the challenge. We talked about so much in our interview that it was hard to cover it all here. Being such a resource for music trivia and history, our discussion was loaded with call backs to happenings amongst bands, both local and global. And we also discussed his release strategy for his current EP and upcoming album under Mimic. You can find our podcast episode with Jorge Caicedo by clicking your favorite streaming service icon below. And you can also keep up to date on his current media by using the links below.
Reflecting on our conversation, I felt as though it took Will some time to come out of his shell, so to speak. At first, his answers seemed slightly guarded and intentionally humble; contrived perhaps. But as the interview went on, I believe Will identified the sincerity in my contributions and line of questioning. And eventually he became more invested in the exchange. I’d say this would summarize his childhood years quite well. Where at first, he was tasked with navigating a tough populous in his hometown. But eventually, as he came to trust music as a nonjudgmental, creative outlet, he began to reveal his true self.
I was speaking with Exhorder’s founder Vinnie LaBella recently. And the topic of punk music came up. We exchanged ideas about how it influenced thrash music, and how the two were both extremely intertwined and infectious. I brought an idea to the forefront that we both agreed was fact. If you do not live the genre of music you currently write and produce, you will not be successful. Moreso, you will be lying to yourself, a fallacy in the court of public opinion, and at the very least, a hard sell. I believe this to be true for all genres. And I believe it to be one of the many reasons why Will Wesley will always pass muster. At times country, at times rock and roll, and always with an underlying current of blues, he has lived and breathed these elements since he was a child. Growing up in Baker, Louisiana, which was settled but not thriving, an impoverished society delivered these principles to Will at a young age. He was the youngest of three children. And with a growing family to feed, his father had set down the guitar to pick up more shifts at a local plant. Though family finances had overshadowed his father’s dreams of being a full-time musician, Will quickly became of age to have that torch passed down to him. Sharing in Will’s ambition and love of music, he made sure to instill in him the idea that playing music was to be taken seriously. He wouldn’t have Will simply learn a few chords. He wanted him learning music theory. And he imparted to Will how important the business aspect of music would become in due time.
Exploring his motives as a young man, Will was the first to admit that he picked up the guitar in an effort to get more girls. It is worth affirming there were a few other factors that garnered his attention, like the support of his father and the strength it lent their bond. He would also admit that playing guitar didn’t change much when it came to girls. But before long, ironically, he was passing up dates to play shows. Falling in love with the art gave him tunnel vision. No tangible thing could replace it. Unlike his surroundings, it didn’t judge him. It didn’t threaten him. And it brought him closer in the mind of a working father of three.
Drawn to punk music in his early years, Will was a fan of the idea that “three chords and the truth” could transcend genres and audiences. The similarities in the cores of genres, he pointed out, kept him relearning the things he already knew. These subtle resemblances provided comfort for a youth that was constantly trying to find his voice in music. Yet he did not hesitate to decide upon original songs as his chosen path. Like many, he would practice covering a variety of songs in his room to get his chops up. But for Will, his expression manifested itself as original compositions of straight rock and roll. Given his propensity for punk rock, he became an avid fan of bands like Green Day, Sublime, and 311. His first band would be called Crotch. Before you knew it, this kid from the small town of Baker, Louisiana had orange hair and was stage diving. He recalled a surreal experience one night at a Green Day concert when he was just fourteen. “Billie Joe Armstrong asked if anybody plays guitar. And my brother at the time lifted me higher than anyone else and this dude gets me on stage. And I look out in this crowd and there is just thousands and thousands of people. I’m scared but its just like… I am alive! You know what I’m saying?” He went on to tell us what Billie whispered in his ear at that moment. “Look dude I really hope you know how to play. The chords are G, D and C. And I was like, yeah yeah I know that. And the dude just gives me the guitar, and he kisses me square in the mouth. And when I started playing and the crowd started going nuts, I knew from there… man crowd applause and live audiences are quite addictive. I was addicted and I’ve been that way ever since”.
An experience like this made him want for nothing else. All he wanted to do was play bar chords and get laid. Luckily, the urgings of his parents would still permeate through the desires of a young Will. Though he had dropped out of school, to his mother’s wishes he acquiesced and returned, getting his diploma. And to his father’s wishes, he allowed words of wisdom to take the place of his immature cravings. As his father explained to him, “If you’re gonna do this, you can’t do it half-way. There’s musicians on the street homeless that can play you out of this city. You’re gonna have to be a business person to survive.” Into his twenties, Will became a music director for Grady Champion, a Grammy Award-winning blues musician out of Canton Mississippi, and toured around the world. During his time home, he got involved with a woman who was also a musician. The two would form a duo. The goal for Will at that time, aside from pursuing his relationship, was to see the music they made gain traction. So, he immersed himself and his efforts to that end. The relationship would eventually fade, as did their musical duo. The typical town gossip would follow and belittlement had him feeling low. Depression began to set in as Will began to question himself. Looking back, he realized that he had come from making great strides in his own career only to put himself in the background for a relationship. The promotion of this duo was perhaps motivated more by love interests and less by creative interests.
Will began to hear his father’s words in his mind. There would be no more playing for the sake of playing, or playing for the sake of a relationship. He needed to return to his roots; creative writing through close attention to music theory, and creative direction through close attention to business acumen. He needed someone that existed outside the local whirlpool of small-town mentalities and rumors, someone that could help clear his mind and focus. He called a friend he had worked with in the past by the name of Phil Chandler. Phil had produced for Will in the past and done some bar gigs with him. But most importantly, Phil was from out-of-town. The two began to discuss a number of songs that Will wanted to get recorded, as well as Phil’s recently recorded EP under the band name Orange Joe. Opportunities to gig at that time were few and far between. Being that this occurred during the onset of Covid, the two had to get creative to kept things moving. One solution they settled upon was writing (and subsequently selling) commercial jingles. As their momentum began to accelerate, they decided to take what else they had and publish it together. The result would be a body of work that housed Phil’s EP as well as Will’s recorded songs. It was a seventeen song, double album called Both Sides of the Tracks. Characteristically typical of any bands’ first album, they described it as an extremely polar, country rock/ country americana album. But despite Covid, it kept them productive creatively. And it earmarked a moment in time, both good and bad. Some of Will and Phil’s friends, family, and fellow musicians that were involved with this album didn’t make it through the pandemic. But on the other side of this traumatic occurrence, Both Sides of the Tracks stood tall. Its reception was global, garnering radio play on stations everywhere. This was a fortunate break being that distribution services were backlogged due to many cooped up musicians at home writing and recording. This catalyst also contributed to the star-studded roster on their debut album. Singer/ songwriter and guitarist Kern Pratt, fiddle player Michael Cleveland, singer/ fiddle player/ producer Allison Krauss, singer/ songwriter/ guitarist Doc Watson, and singer/ songwriter/ guitarist John Marty Stewart were some of the people that contributed to this release.
Obvious hardships gave birth to a robust independence for them both. The album that was recorded, produced, and promoted from their homes now had a global presence. They formed their own label, Roanoke Records and solidified management with Brian Abrams of Century Palm Agency on a beach over a fifth of honey whiskey. Since then, their hard work has resulted in a European tour, a spot opening for the globally recognized band Alabama, and multiple show dates in Switzerland and Bangkok. Their next album, Ready to Ride is set to drop this summer. Subscribe to our podcast by picking your streaming service below and hear about the duo’s experiences overseas, the noticeably darker tone of this next album, partner Phil Chandlers thoughts on music business, and so much more. Thanks goes out to Will Wesley and Phil Chandler for such a great interview.
