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OCD Recording & Production

If you know what you’re looking for, you’ll see the inside of his studio on album covers and inserts for many bands throughout the state. And that’s because for fourteen years, Duane Simoneaux has dedicated his life to producing some of the best music to come out of Louisiana. Before this interview, I hadn’t seen Duane in years. Sitting before him that day, my mind kept going back to middle school where we met. With hair descending languidly onto a stone-washed jean jacket that hung off his shoulders, he slid down hallways through a sea of kids. In a world where children our age were often pre-concerned with a quest to be different, Duane was only concerned with being himself. Back then, there was a comfort I took in being around someone where individuality was not contrived. And this day, I sat in a building that might as well have been a shrine to that sentiment. Guitars, customized hardware, OCD produced albums and self-built acoustic treatments ornamented the walls of a building that he basically resurrected from the dead.

Back in 2008, the location that now houses OCD Recording and Production was described in a word by Duane as a dump. He likened the place to a World-War II barracks, complete with ceilings and beams at full tilt. He saw potential in the place and began to design his vision. Next, he gutted the whole place; walls were moved, and ceilings and overhead beams were stripped of their ability to threaten human life. And eventually the place actually became something of use. With news of his intentions, bands were already anxious to rehearse there. So, he was able to enlist the help of several bands’ members to assist in the construction. In just three months’ time, OCD was up and running. Now, when you walk through those doors, the walls, ceilings, sound treatments, even the desk console in the control room was built by Duane. 

At first, his business didn’t make any money. But over time he was able to build up a clientele. And slowly but surely, he began to see a profit. He also gave credit to Kirk Windstein for his initial success. Kirk took a chance on Duane and OCD years ago, before Duane had really been able to make a name for himself. And he’s stuck with Duane ever since; even in his solo efforts. Not only was Duane accredited with producing, engineering, mixing and mastering Kirk’s solo album, Dream In Motion. But he played keys and drums on it as well. (And another solo album is currently in the works) His meticulous nature can be contributed to, in-part, his obsessive compulsivity. As you’ve probably realized by now, the studio name wasn’t just pulled out of thin air. The OCD in him always wants to start a project and see it through to completion in one sitting. But because of the nature of the process, that never seems to happen. And he finds it especially challenging to stop mixing one track to start mixing on another. Differing schedules amongst the artists and himself tend to dictate Duane’s calendar. As he explained, a band member might come in to record drums one day. And then he has to put that away until the rest can be recorded. But summing up his overall work-flow, it seems as though he is able to adapt quite well. All things considered, one rule that we could both agree on was that you just can’t force creativity. It might be a two-day process to get into the mood and mix a track. And this is not out-of-scope for the jobs with which he is tasked. In speaking on what a “normal span of time” is for most projects, he’ll very quickly tell you there isn’t such a thing. Some projects progress quicker than others. Budget dictates as well as the purpose of the project. For instance, efforts toward a record label submission will usually take longer than a project going straight to press. And working with seasoned professionals doesn’t necessarily shorten the span of time needed to complete a project either. Duane explained, “I mean you’re working with artists. So, there’s moods, and whatever is going on that day (for them), or equipment failures. Or sometimes we’re writing the stuff in here. Like a Crowbar album… they’ll come in here and start recording. And nobody knows what the vocals are going to do while we’re recording it. And then, the day of, Kirk’s writing vocals and he comes in here. And we start banging it out. So, some of the creative process happens right here.” I couldn’t help but voice the idea that it must be inspiring to come into work and not know what great creative results you may find.

Kirk Windstein’s first solo album, Dream In Motion, produced at OCD Recording & Production with Duane co-writing, playing drums and keys.

In speaking on spans of time for different projects, he brought up the last Exhorder album, Mourn the Southern Skies. This was their first album in over 30 years. So, there’s no question why it became a labor intensive, four-month process. A month of pre-production was followed by three months of recording and editing. And as this venture unfolded, there were regular check-ins from Exhorder’s label, Nuclear Blast. One thing absent from this process was such a thing as a day off. In the end, Duane was ecstatic with the results, as was the band. Exhorder’s bassist, Vinnie La Bella, even ended up working with Duane to co-produce his next project, Blackwater Canal. This would be Vinnie’s first time wearing the producer’s hat, and a stark contrast to the time involved with his own project. This was to be a five-song EP debut by four guys from Louisiana with countless years of experience under their belt. And the whole project, from start to finish, was completed in three days. And honestly, after reviewing Exhorder’s album and Blackwater Canal’s EP myself, both are masterpieces in their own right. In form and in fashion, and as he illustrated, you really never could tell how long a project was going to take or what might be involved in its creation.

Something that remained the same throughout the years was that he never did advertise. Which I find surprising in today’s atmosphere. His jobs have always come by word of mouth. He does admit that there are nervous times when the current project he is working on is coming to a close and there’s nothing booked. With a smile and a shrug, he’ll tell you at random the phone will ring and then he’s booked solid. But don’t let him fool you. His work ethic and the results he delivers are what has made him the constant success he is today. And now “OCD Recording & Production” can be found on the back of a lot of albums.

Many of those albums can be found on display at OCD. Walking in the front door, you find yourself in the waiting area. Two couches line two walls under framed CD’s and records that he has produced. There’s a bathroom and a kitchenette across the room. One doorway leads into the recording area, and the other to private rehearsal and storage spaces. And more rooms are accessible from there. The other doorway leads to where the magic happens. Upon entry, you immediately pass a vocal booth and the room opens up into a dynasty of sound. Guitars and acoustic treatments line the walls. Colored lights accent amps and speakers. A mic’d drum kit sits at center with speakers and other hardware filling the corners. The control room sits in the rear with a couch across from the main console, and a window looking out into the room and in through another window to the vocal booth. The room is so, so quiet. I can only imagine what a glorious feeling it must be to come and audibly light it ablaze with guitars and drums and thrashing screams!   

OCD has a sponsorship through SE Microphones. And many of these weighted, powerful gems can be found throughout his studio. But there are also several modified mics that he is proud to own. One in particular is the microphone in his vocal booth. It’s a piece built by Chris Prutcher of Barbaric Amplification out in California. Duane and Chris began speaking online about what it was exactly Duane was searching for. Chris offered to build him a microphone. And Duane began scouring the internet for parts. He happened across someone in forums that was known as THE tube guy with the handle “Bowie”. Bowie pitched Duane on a special tube he had for sale. While Duane dismissed the seemingly sensational claim, he purchased the tube and had it shipped to Chris out in California. The next thing he heard from Chris was, “DUDE! Where did you get this TUBE?!” So, Chris combined his circuit design with the tube from Bowie. And both Chris and Duane couldn’t have been more pleased with the result. Chris even named the mic after Duane’s studio. And so, the mic became known as the OCD-BA51. Duane has always gravitated toward the type of equipment that can’t be found on a shelf, so-to-speak. And rightfully so. It has given his studio a proprietary sound that cannot be duplicated elsewhere. He also has some microphones that were custom built by Michael Joly, of OktavaMod in Massachusetts. Though this guy serviced over 20,000 clients in a span of 13 years, OktavaMod closed its doors in 2018. I’d say, at that point, Duane’s equipment transitioned from unique to rare, furthering OCD’s place in signature sound.

The sonic absolute does not stop there. The digital console shares space with some API pre-amps, a Neve clone, and several compressors modified by Jim Williams, who is well known for augmenting existing outboard equipment. Jim’s most notable clients were John Mclaughlin, Stevie Wonder, and Frank Zappa. And Jim was how Duane came to use the 90’s era Soundcraft Venue analog console that feeds his digital console. According to Jim, once modified, it’s as close as you can get to audio perfection. Duane had the console modified in Nashville, as per Jim’s specifications, and now he swears by it. I pointed out that there is a stage-full of gear out in the recording area and asked if the accumulation of all this was as a result of being in bands over the years. He nodded, saying yes, and paused. “Yeah, a lot of it. But then, anything really nice guitar-wise, a good friend of mine that I work with constantly; his name is Hugo Miranda. If you see a nice guitar, it’s Hugo’s.” Hugo Miranda is a producer, musician, and songwriter that played guitar and sang vocals for his band RetroElectro, and came to OCD over seven years ago to record an album. Since then, the two have worked on another project, Daphne Moon, as well as countless hours of his solo material. Hugo was actually a transplant from New York, and so valued Duane’s hospitality and willingness to not only work with him, but to introduce him to other musicians in the area and show him the production ropes so-to-speak. Upon completion of Duane’s home studio, the two plan to work together to keep both locations up and running. Above all else, Hugo exclaimed, “His Pro-Tools editing Kung-Fu is INCREDIBLE!”

Duane cited more family time, less overhead, and the convenience of better choosing his own hours as motivation for building OCD’s second location at his home. And true to his obsessive compulsions, the second location is architecturally modelled exactly after the first one. I guess it’s like they say, “if it ain’t broke, don’t fix it!” His building design, his collection of unique equipment, his drive, and his business acumen have all worked well for him over the years. Some of the clients he’s enjoyed working with have been, Crowbar, Exhorder, Down, Blackwater Canal, Ashes to Dust, We Are Wires, Spacemetal, Stereo Fire Empire, Uprising, Bad Grass, Runoft, Misled, Motoriot, Sun God Seven, Wicked River Rising, and Them Guys. And those are just the ones framed in the waiting room. At the time of this interview, he was working on an album for a ska-reggae band by the name of Firebrain as well as Kirk Windstein’s second solo album. And starting the following week, he would be working on a project for Adam Pierce, winner of The Voice.

I spoke with a band that recently recorded at OCD to get a feel for their experience with Duane. They talked about how well he knew his gear and how personable he was. They also spoke about his level of focus. He adapts to the band in its entirety; not just the time frame and budget, but their moods, their personalities, the different schedules of each member, and the intended target for the finished product. Whether it be straight to pressing and releasing or to a record label, he addresses needs that possibly even the band doesn’t know they have. And to me this speaks to not only skill in his craft, but an intuitive nature for the process of creation. Combined with custom built gear proprietary to his studio and the sheer amount of gear available to customers, one could argue that the level of service bands receive at OCD has, and always will be, second to none.

Author: David Trahan

Neworleansmusicians.com

Neworleansmusicians.com Podcast can be found on these platforms.

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Podcast and Youtube Links

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Do I Need an EPK?

Spiders are born knowing how to spin a web. Fish are born knowing how to swim. Humans, on the other hand, are born only knowing how to suck. And I say that to say this… as musicians, we have no innate knowledge of what it is we need to survive this musical landscape.

In any given situation, communication is king. If you can convey your message without losing your audience’s attention, you win. Sometimes a win just means holding their attention for those few minutes. Because through repetition, they will become familiar. And through familiarity comes a comfort of sorts, which gives way to curiosity. “Oh, I remember seeing something about them. Who are they?” And then you’re in.

Or, you’re up, I should say. Now it’s time to lay out the goods. And you do have the goods, right? Sure! This is your last album, your latest song, your newest merch, etc. But this is all geared toward the consumer. What about the music professional? What “goods” do you have for that person? You can’t lay down consumer goods for this person because they don’t care about any of it. And you can forget a hokey motivational band vision or personal perspective. In comes the EPK, or electronic press kit. Now there are EPK builders out there for free or a fee, and these are just to name a few: Wix.com, Bandzoogle.com, Gigmor.com, Reverbnation.com. But rather than allow mass distributed templates be your guide, I would recommend doing your own research on what exactly it is your target wants or expects to see and hear. I’m going to outline a short list of what many would agree are the industry standards. I might recommend a cover letter just to introduce your band. This is something used in all professions and you can easily look up its inclusions online.

  1. A biography – This will consist of a brief history of the band, as well as a current roster. If your band is new, I’d sub the band history for individual members’ past bands and preferred style of music. But definitely keep this short and focused on notable highlights because this is merely the set-up.
  2. Visual media – Everybody likes some good eye candy, right? Just make sure its high resolution. Low res gives ‘em indigestion, and they’ll surely quit biting. So, a few still photos of the band are in there. And mix it up; maybe one of you all posing, and the rest on stage in your element. If at all possible, be sure to include a video. This doesn’t necessarily have to be a professionally shot music video. Your band performing will suffice in its absence. But please, sub your recorded track for the live audio. Nothings grinds my gears more than a band video submission that sounds like it was shot in a cavernous, echoey wind tunnel.
  3. Stats – No matter the catcher you’re pitching to, these people are bean counters in essence. They need factual verification that your band is worth investing time or money into. So yes, your previous show attendances are important here. You might say, well David, our show attendances are shiyte man! We’re not playing stadiums over here! That’s ok people. Along with those attendance numbers should be club capacity numbers. This will frame things into perspective. Another stat to include is your social media following (boo, hiss). I know. But despite the field being littered with vanity metrics, this number illustrates potential at the very least; the potential of your band to gather ears and eyes, as well as the potential of the social media account holder to DIY. Take, for instance, a promoter’s standpoint. If the band isn’t going to do all they can to draw a crowd, they’re not worth risking the investment. And you can present this proof of work succinctly by making use of your platform profile’s statistics page. I might also point out here that, in constructing this portion of your EPK, you too will see where your band lacks. And this will give focus to your band priorities.
  4. Demo – Now this one may seem like a no brainer. But the manner in which it is presented comes into question. We’re dealing with a completely digital experience. So, your music is going to exhibit your flaws, flawlessly. If you don’t have a quality recording, go make one and revisit this article when you’re done. With that being said, how shall you present this quality piece of audio? You want the professional to hear you, but you don’t want to draw them away from your EPK. So, if you’re going to store your music online and furnish a link in the EPK, make sure it opens up in a new tab on their desktop. This way when they’re finished listening, they won’t have to retrace their steps in the browser to get back to your EPK. If you’re storing your whole EPK online and providing them that EPK’s link in your initial contact, you can embed a player in your EPK. I recommend both. Not only am I the type to cover all bases in preparation for a presentation. But people have mixed preferences for various reasons. Some recipients might not want to blindly click your unfamiliar link, exposing their computer to possible viruses. So, including an emailed link to your whole EPK is out for them. And some may have filters set on their email client to refute html in the body of emails. So, embedding a player within the email itself is out for them. You can attach an Mp3. But understand emails have data limits. So, make sure you can also fit that video in your email along with this Mp3. A third option, and probably your best, is creating a PDF file. This can reduce data issues and group your media into a sweet portfolio. But if you opt not to go that route and run into data issues, complete songs or videos aren’t a necessity. If the talent is there and you’re the right one got the gig, they’ll know before your song is even finished playing.
  5. Press – This one is a favorite of mine, selfishly. Because, in covering the scene, it’s part of what I do here at Neworleansmusicians.com. If you’ve had any album reviews, any show reviews, any interviews… this is their time to shine. In my opinion, the best way to present this is to include a notable quote contained in that review or interview about your band or song. And then be sure to cap that off with the link to that press piece. Because in the court of public opinion, the quote alone is considered here-say. And again, if you’ve led them to your EPK stored online, make sure this opens in a new tab. Keep your captive captivated!
  6. Contact Info – I’d like to dispel a few myths here. Some say a Gmail seems more legit than a Yahoo or other email provider. This, in my eyes, is nonsense. Just make sure you respond, as they say in Acadiana, toot sweet. That means quick, fast, and in a hurry. And hey, SPELL CHECK all correspondences! Another myth is that it’s wise to pose as the manager for your band and include that contact info in place of your own personal info. Maybe that gets you places with some, I really can’t say. I’ve always been of the school of thought to let your work speak for itself. If you conduct yourself in a professional manner, you will be treated like a professional. And being spotted as a fake is perhaps the most unprofessional thing you could do. So, with all of that out the way, just be sure to include multiple forms of contact; email, phone, social media, all of which you monitor religiously.

So, these are the bones of this monster. Now to whom shall we send our Frankenstein? The usual suspects consist of A&Rs, Talent Buyers, and National/ International Press. But these days there’s also playlist curators and bloggers to think about. One character I definitely want to throw in this mix is a Music Supervisor. Because sync licensing is an excellent way to get your music into the ears of people who weren’t even looking for you in the first place. Sync licensing paves the way for your music to be included in film. And this would entail a ton of streaming platforms like Netflix and Hulu, as well as online destinations like Youtube and Vimeo. So, let’s not forget about sending that guy your EPK as well. The point here is to realize that your EPK must contain utility for not only a record exec., but a music supervisor, someone who books shows, or someone who publishes on playlists or blogs. Its job is to depict your band from multiple angles of utility.

When I was a kid, I kept a binder. In it were my own drawings of men and women; soldiers, if you will. Picture something like G.I. JOE. I gave them as much visual detail as a kid could, complete with weapons. I listed their strengths, weaknesses, and back stories. And it didn’t matter that this binder had no particular use. I thought it was the greatest. Often times we build things the way we see fit. Not understanding that the rest of the world sees things differently. It may take us a long time to build a solid band, a cohesive set list, an image, an EPK, etc. And when we’re done, because of all the hard work we put into this thing, we feel as though it has strength and weight in the world. Our perception is skewed though, by the manifestation of our vision. Suffice it to say that other people have other visions. And that’s to be expected. But within that you cannot discount the importance of industry standard. For many, it is the only known way to operate. And any deviation from this may spell trouble for a band trying to get from one side of Mr. Important’s desk to the other.

BUT! (there’s always a but) As our friend in marketing, Mr. Seth Godin, once said in his famed book The Purple Cow, “The key to success is to find a way to stand out – to be the purple cow in a field of monochrome Holsteins.” And that’s one big, important rump roast of “but” right there! Because when considering your band for their project, I guarantee you most if not all of the business figures listed above ask themselves, what makes this band different from any of the others I’ve reviewed today?

So, in closing, I’d like to advise you to cover the industry standards as well as encourage you to add just a little bit extra, in substance as well as fashion. Perhaps the cover letter dubs your band “Tragic magic in a bottle…”. Or maybe your demo includes the person’s name you’re pitching to, “HEY SMITH! LISTEN TO THIS!…” I could walk you through the birds and bees when it comes to how to be different and stand out to that desired significant other. But to be honest, we must all find our own way in this game. And I do prefer to reserve strategic guidance for members of my website. Throughout all of this, I want you to realize that like life, your EPK is not over once you write it. It is a constantly moving, growing, living story. And you should be always revising it and adding to it like a diary. I wish you all the best of luck in your journeys. And I thank you for taking the time to read this.   

Author: David Trahan

Neworleansmusicians.com

Neworleansmusicians.com Podcast can be found on these platforms.

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CRABS

We’re all adults here, true enough. But sometimes we don’t all act as such. And if there’s one concept in the local music scene that gets under my skin more than any other, it’s this mentality that is commonly referred to as “crabs in a bucket”. You see, our delicious crustaceans are all piled into a bucket, much like musicians in a parish. And sometimes one of those crabs gets close to toppling over the edge and escaping (a.k.a. “making it big”). And for some reason, a crab beneath him will reach up and pull that crab down. Now this crab beneath him doesn’t stand to gain any ground by doing this. In fact, if crabs had morals, one could probably hear the others sneering at this bizarre activity. But they just gargle and bubble, and keep on pulling each other down. I come to work here at NOM because I believe in the cause. I believe that if we all unite under one flagship, we could each become greater than the sum of our own individual parts. In other words, if your band joins and several hundred other bands join, we pool our resources and become this collective. And why not? We share the common goal of improving our skill set, broadening our reach, increasing our opportunities. Yet there are some knuckleheads out there that operate under the notion that “you’re either with me or against me”.

I’ll never forget the moment I fell in love. It was when I noticed there was such a thing as a comfortable silence that could be shared between two people. There was no need to engage or provoke. I opened her door when her hands were full. She popped open a beer and brought it to me. We shared the same space and contributed to one another’s existence. There was no competition. There was no pulling one another down or trying to get ahead of each other. Ah, to coexist.

This mentality needs to be spread amongst the local music community. And I’m not just saying that for the betterment of Neworleansmusicians.com. I’m saying it because IF this community is going to flourish, we are all going to have to come together. Some of us are alphas and we butt heads. Some of us have a competitive streak and are quick to react out of spite. But ultimately, we are all brothers and sisters of the groove. And if y’all want to keep this train running, we’ve all got to push in the same direction.

I recently spoke with a bassist that relayed a story to me about how he was kicked out of one band for behavior that was later embraced by another. I talked to a singer that pointed out how people began to question her new band’s talent simply because they were able to open up for somebody big their first show. I spoke to a guitarist that recalled when a guy from another band came to his show just to mess up his merch table. Mess up somebody’s merch table?? Come on man! Swallow your pride and revert back to the comfortable silence. With the same femme fatale by whom I once discovered love, I noticed this sort of super power I possessed. There were times when she would lash out. And everything in me wanted to push her away for it. One time, for a reason I can’t recall, I instead extended an olive branch. And it wasn’t in the context of a direct response to her lashing. It was just a, hey I’m still here. I’m still the same person regardless of your acting out. We’re still cool and I hold no malice. In fact, you seem like you’re in a bad place and please, let me know if I can help.

This was all an unspoken understanding or gesture between her and I. But if you were to get this dialogue rolling after some crabby situation took place, I think you’d be surprised at the outcome. Looking back, I can tell you my gesture toward that alleged femme fatale was disarming, and things de-escalated quickly. One last story before I call it a day. Years ago, two guys from the neighborhood got into it over who knows what. But they were both heated and it culminated in a fight right in the middle of the street. In the end, as with any fight, there was a winner and there was a loser. But in this particular situation, the winner extended his hand. He helped the loser up. The beef was squashed with that one simple gesture. It’s been well over a decade since that fight. And the two are friends to this day. In that one moment, when this disastrous apogee clearly became out of control, a helping hand was extended. And just like that, the bucket had vanished.

Author: Lingo Starr

lingo_starr@yahoo.com

Neworleansmusicians.com

Neworleansmusicians.com Podcast can be found on these platforms.

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1016

I caught back up with Levi Clark (Misled, Southern Brutality, 1016) after hearing about several new developments with his new band, 1016. You may remember him from our previous interview earlier this year. As it turns out, what I had been hearing was true. Things were falling apart, things were being rebuilt, and the promise of his long-awaited EP was back under the microscope. In this visit, we took apart the constructs, the destructs, and the changes in scope that occurred as a result. And I think you’ll find the new developments intriguing and the ongoing project showing more promise. 

Now, I know Levi personally. And if I had to name him in a nutshell, I’d say he’s a beautiful tragedy. “Tragedy” in the cinematic sense, where the viewer follows the main character through several hardships, some of them self-imposed. He’s the kind of person that will give you the shirt off his back, and doesn’t conceal his own flaws. Which makes him beautiful in my eyes. And though at times in valleys, he is persistent in his pursuit of the mountain top. During the first interview earlier this year, I got to hear a demo of an exciting new single, Gettysburg. This song was inspired by time Levi spent cleaning and reconstructing the tomb of a soldier from the Civil War. Happening upon a small booklet inside the structure, he was able to craft a song from words on the pages of this long-since forgotten soldier’s diary. On that demo, Tiger Agnelly sang vocals and Brian Ardoyne (Dang Bruh Y?, Blackwater Canal) was on drums. Since that time, both were now out of the picture. A fact for which Levi took blame. “By this time my friends probably think they are looking at my delusion. But it’s not my delusion. But I’m going to go a little bit back in time. I fucked up. I had two of the greatest musicians I ever could’ve had the chance of working with. Tiger Agnelly and Brian Ordoyne. Brian was our drummer. Still my brother, still my best friend. Tiger, incredible singer. But yours truly, I’m human, and I have a pattern of fucking up. It is what it is. And I apologize for it. So, the band all but dissolved.”

Next on the chopping block came their singer, Ms. Jennifer Leech. Though they were revealed reluctantly, creative differences became obvious between her and Levi. And in the end, she too was out. Last came Trey Heflin (Genocide). Through a series of… we’ll just call them “mishaps” that occurred on a short tour with Southern Brutality among other things, Trey found himself on the other side of the stage from what was left of 1016. Jamie Clouatre (13 Below, Cut Throat), the bassist for 1016, is still on board and aside from Levi is the only remaining original member. And as if I had to say it, that about does it for the “destruct” portion of the tour.

Now, onto a more positive aspect of this business called show! The “construct” began with vocals. Levi wouldn’t name the new singer outright. Apparently, she has a sibling that is an accomplished singer, musician, and performing artist and wishes to remain anonymous until 1016’s EP release performance. But this person has a background in opera. And to hear Levi tell it, during practice she pulled a vocal range out of her diaphragm which resembled that of Ella Fitzgerald and stopped the drummer mid-stroke. Often times, when a director writes a part in a movie, they write the part with a certain actor in mind. Likewise, recognizing the sharp contrast between his previous singer and the new one, Levi has gone back over some of his songs and rewritten them in order to showcase the new singer’s style and capability. “She and I would converse over the phone and she would ask me to give her a backstory about the songs; about the mood. I know where she’s at, and she knows where I’m at. Now we’re working. But she says she’s not much of a lyricist. So, I’m going to draft out lyrics of what the song should be saying. And she can put it in her own words. We’ll just take it from there. And that’s called collaboration.”

Hailing from Kennabra (Kenner, La. to those out the loop) William Shiver slid into place as the new drummer for 1016. His past bands include Execution, and Suture. And he also did a little bit of work in projects for bands Guilt Trip and Gutter Sludge. He’s spent most of his music career dwelling in heavy, technical death metal bands, with a little bit of doom and sludge metal peppered in between. And he feels as though 1016’s southern blues emphasis will be a nice change. One thing about him that will definitely not go unnoticed is his mammoth drum set. I couldn’t begin to aptly describe this thing… no one could. I had to include a picture of it below to stand in for my lack of descriptives. Personally, I can’t wait to see this fella bang something out on this monstrosity! And for it, 1016 will become an interesting dynamic. Because Levi is currently the drummer for another band he is in, Southern Brutality. We should be hearing this thing smash and crash soon, as their single is slated for August of this year (2022). And Levi is aiming for an EP release after Mardi Gras the following year.

And now for the third and final leg of our tour kiddies, the changes in scope! Now you might ask, huh? What’s left? We broke the whole thing apart and rebuilt it. Well, in the process, we brought in a drastically differing vocal element. While all of this was occurring, Levi was still writing. A change in singers further changed the direction of this process as we discussed earlier. But Levi also added other tools to his box. One of which was Martin Felix. Now we have all seen several different versions of the band supporter. Someone wears your T-shirt. Someone else might help you sell tickets for your next show. And so on. But Martin is a bit of a music scene anomaly. You see, Martin is a 65-year-old staunch local heavy metal music scene supporter. And in his capacity as both a scene supporter and a personal friend, he upped the studio cash to get Levi and 1016 further down the road to EP success. When asked about Levi and this generous contribution, he had this to say. “Brother… I’ve enjoyed seeing him on drums. I’ve enjoyed seeing him with Southern Brutality, Misled, Cain, and jamming with Twelve Years Driven. I’ve enjoyed seeing him learn the guitar and seeing him bust his ass for the desire of his dream.” For Levi, the arrival of good fortune has been accompanied by the rigors of a prescribed deadline. To squander such opportunity, in his own eyes, is to do the unthinkable. So, through disagreements, differences, and fall-outs, he has pressed on.

We’ve all had these experiences in life. So, I realize some, at this point, may wonder what is so notable about his struggles; notable enough to base an article on. And I’ll confidently say it’s the result that lies in waiting. I heard the unreleased demo for one of his singles, Gettysburg. And I can’t help but praise him for not only the body of work, but for the article from which the concept was born; a dead man’s lament before days of battle. Levi is no stranger to the sentiment of historical piety. To the contrary, it’s in his veins. When speaking on the blues and its heritage, he frequently draws attention to Robert Johnson. If you don’t know who that is, it’s ok. It’ll be our little secret. Just tuck this in your back pocket. Robert Johnson was one of the most influential songwriters and blues musicians to have ever strummed six strings. Back in the 30’s, he sat for two recording sessions, producing twenty-nine songs. With only that and three known photographs, this title of “most influential” has been affirmed by countless blues and rock gods over the past seven decades. So, yeah, now you know who Robert Johnson is.

Levi paired his love for Robert Johnson with his own strange twist on the song Hell Hound. When asked about this particular song, Levi had this to say. “So, Robert says, ‘You gotta keep movin on. You gotta keep movin on’, right? The dog will be like, ‘so you thought you could keep moving on.’ I’m writing from the hound’s perspective.” For this and other tracks included on the EP, Levi chose Last Exit Studios in Hollygrove. It’s owned by Eric Reed, drummer for Dead Machine Theory. Levi added, “I know Duane Simoneaux (OCD Recordings) is probably reading this saying ‘you should have come to me!’ But Duane and Eric are two different breeds. When I’m doing my drums, I have to go to Duane. I have to. Duane knows my drumming style. But Duane as a producer, he wreaks havoc on guitars. And I’m not that guy. We’re bluesed out. He is a guitarist. And as a guitarist Duane would intimidate me more.” (Neworleansmusicians.com actually did an interview on Duane and OCD recently. You can get a feel for what Levi’s talking about in that article on our blog page.) Levi also cites the studio’s location as an inspiration in itself. “It’s right where it needs to be. It’s in a home in Hollygrove, one of the roughest neighborhoods in the city. It’s in a neighborhood that just exudes the blues man’s energy. And that’s what I’m going for.” Ever the altruist, his quest to honor the forefathers of the blues has led him through some interesting doors. For one song, he implemented the use of what others might rightfully call junk. “It’s called 1016 the Blues Child. We set up the mics like cans; Like Robert Johnson singing through a can. And I literally went in there with a guitar with a cracked neck. You couldn’t tune it worth a shit. The strings were old. I drop tuned it and it just came out. It just had that guttural feel to it.” In knowing Levi, one could easily tell that he absolutely lives for music. Before being laid to rest in a pine box, Johnson’s final words were, “I pray that my redeemer will come and take me from my grave.” And though our old friend Martin Felix may not have changed the scope of this 1016 project, he may have changed Levi’s destination.

Author: David Trahan

Neworleansmusicians.com

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Jimmy’s Music Club

Nearing the end of 1944 Roosevelt was in office. And the United States, fueled by a recent victory over the Nazi’s in north-western France, was still entrenched in World War II. Back home in New Orleans, though the city had struggled through a depression and rationing of resources, many locals enjoyed full-time employment at military bases and factories in the area. On the heels of a successful career in boxing, James Anselmo Sr. was there to serve these men and women. He ran The Little Blue Room on Bienville Street and The Jimmy King’s Mardi Gras Lounge on Bourbon Street. And on September 19th of that same year, ”he” became “we” when James and Mary gave birth to James (Jimmy) Anselmo Jr.

As a child Jimmy Jr. was always by his father’s side. One of Jimmy’s earliest memories with his father was at the Mardi Gras Lounge. At age five he can recall crawling up on the band stand to play with the drum sticks. His father would exclaim, “If that drummer sees you up there, he’ll kick your ass boy!” Entering his teenage years, Jimmy could still be found close by. He would work as a delivery boy at his father’s restaurant, The King’s Barbeque, also on Bourbon Street. This was a fun time for Jimmy because at the age of 14, he was able to walk inside places most kids could not. The classmates at his school would beg for a job with him upon hearing tales of what he saw delivering sandwiches to businesses like a local strip club. This would mark the first time Jimmy met Mac Rebbenack, a.k.a. Dr. John. But more on that later.

As did many kids of the time, Jimmy would attend dances at places like Sacred Heart and Germania Hall. Armed with a fake I.D., money from wages, and a car gifted to him by his father, Jimmy was able to see many live music acts at these places as well as local bars in New Orleans. With so much at his fingertips Jimmy was still able to remain a grounded, responsible young man. He joined the Navy Reserves when he was just a Junior in high school. And in following through with his commitment, found himself aboard the U.S.S. Saratoga directly after his graduation from Francis T. Nichols High School in 1963. Working the flight deck in and out of ports, this was his chance to see the world; France, Spain, Italy, Greece… making friends and memories along the way.

Following his time in the Navy Jimmy returned to New Orleans and began working for his brother-in-law Bobby Blanchard at a club called Papa Joes. He would bar tend during the jam sessions by a house band. Freddy Fender was on bass, Little Joe Lambert on drums, Joey Long on guitar, and Skip Esterland on the Hammond B-3. With good wages and great music, and the ability to now get his first apartment and a new car, Jimmy was at a good place in his life. It was at this time in 1967 Jimmy got married and bought his first club in Uptown New Orleans called Co-eds. With this night club he was able to get his feet wet as an independent business owner. And within five years, he was ready to expand. In 1972 Jimmy had his eye on an empty space just a block away and decided to build another night club, naming it Quasimodo’s.

Outside Quasimodo’s, 1973.

The next four years would treat Jimmy well. And although capacity at both locations was limited, both night clubs were successful in gaining quite a following. There was one customer in particular that would stop in Quasimodo’s from time to time, Al. He was the owner of Al Pelligrini’s Pool Hall over on Willow St. Uptown. The two would talk and the notion that Al was interested in selling would come up. As Jimmy explains, “I was successful there (at Co-eds and Quasimodo’s) but I wouldn’t have the success that I would have at Jimmy’s Music Club. I was limited in what I could do because capacity might be 100 at each place. So, I was getting anxious and I wanted to move on. I told myself; where are you gonna be in the next five years?” Between Jimmy’s current success and his ever-present ambition, he decided to seize this opportunity and take Al up on his offer. Al’s pool hall was somewhat of an ailing operation at the time. The building it was housed in was built circa 1915 and the business had become a local destination for run off from the methadone clinic nearby. But Jimmy had visions of turning things around and opening a music venue. So, in September of 1976 he bought Al Pelligrini’s Pool Hall, closing it down just two weeks later. 

At this point in time, he hadn’t even thought of a name for his new club. One possible name that stuck with him was The Depot, being that it was across the street from the street car station. But in pursuit of something greater, closing the pool hall would mark the start of an almost two-year renovation process. The sale of Co-eds and Quasimodo’s helped fund this enormous undertaking. In order to achieve the vision Jimmy had in mind, it was going to take more financing. He would approach three banks, being turned down each time, before finding hope through the Small Business Administration. Initially he was even turned down there. He was able to resubmit his original proposal at a lower cost, choosing to eliminate the kitchen from his plans. And luckily his mother, Mary, was able to secure a loan to show the SBA Jimmy had the necessary funds in his account. In the end, all of the effort paid off! Plumbers, electricians and carpenters were all put to work on this extensive project. And on April 8th 1978, Jimmy’s Music Club was opened for business. But not before his mother lent him the money to put in the registers. Things were that tight! His first act was Little Queenie and the Percolators. The following weekend, The Neville Brothers took the stage and would be no stranger to the budding venue in the future.

Throughout the years owning Jimmy’s Music Club, he didn’t always have success. For instance, the money he made from his first and second weekends with Little Queenie and The Neville Brothers was lost on his third weekend with a jazz act that flopped. Unless he knew for sure they could draw a large crowd, jazz acts wouldn’t be found at Jimmy’s too often due to this. But he learned a lot and pivoted when counted. At the outset he knew he couldn’t afford the up-front money national acts required. And although some local acts in New Orleans were of national quality in their own right, they were a necessity in order for this music club to survive. Looking back, the relationship Jimmy shared with his performers was both beautiful and mutualistic if you think about it. His first national act was Asleep at the Wheel who performed there on May 27th, 1978. Admittedly booking a national act this soon after opening was a big gamble for Jimmy. But it shouldn’t have happened in the first place. While the band was requesting the deposit, Jimmy was stalling for time. Yet they showed up on that night and rocked the crowd. Some other things he did to save money was to come in and bartend, not carry an extensive selection of liquors, and always negotiate a lower asking price for bands. He even put a trailer out back and lived in it at one time. Jimmy recalls a time in 1984 when he was approached by agents for Gregg Allman just before New Year’s. They were asking for $14,000 to do a show. But relying on leverage due to the recent closure of Tipitina’s, Jimmy’s main competitor, Jimmy stood tall and refused the offer, explaining he didn’t give guarantees (flat rates). Now mind you, this is Gregg Allman of the Allman Brothers, the same Allman Brothers that had performed at the opening of the Superdome. And the agents would remind Jimmy of who he was dealing with throughout negotiations. As Gregg was, at this point in time, very much enjoying immense success with his solo career. The two negotiated back and forth until alas, on Friday December 30th of ’84, Gregg Allman performed for just a percentage of the door, still raking in more than his initial demand. Between Jimmy’s business savvy and his venue’s growing reputation, he was able to play host to many bands throughout the years on his own terms. Countless New Orleanians came to see bands like The Gaboans Gang featuring Ziggy “Zigaboo” Modeliste (founding member of The Meters), The Neville Brothers, The Sheiks, The Cold, Professor Longhair and his Scholars, James Booker, Rickie Lee Jones, Brad Orgeron, The Fabulous Thunderbirds, Joan Baez, The Raffeys, Ernie K-Doe, Wayward Youth, The Red Rockers, The Red Hot Chili Peppers, Dr. John, Muddy Waters, Black Flag, The Psychedelic Furs, Huey Lewis and the News and the list went on.

The Wayward Youth, across the street from Jimmy’s at the street car depot. Photo credit Edward Kalil.

From the start Jimmy didn’t just open a music venue to expand commerce. True enough, the end result was a consolidation from two smaller clubs to one large club with greater capacity. And he couldn’t help but notice the opening of other music venues in New Orleans over the years. But he had a love of music and wanted to learn the business. This is why at his own club you could find him behind the bar, or behind a desk booking bands himself. You might find him running sound or moving tables and chairs out back along-side his employees. He implemented little things like an ATM as opposed to a credit card machine because, at the time, it slowed business down. And the tables and chairs went out back to fit more people. His aim was to be the quickest, most efficient venue in town. Over the years his passion for excellence and his ability to succeed gained him a reputation, such to where national acts came calling, as opposed to the other way around. His love of music also compelled him to form long lasting relationships with these artists. He would hire a car and driver to cart performers like Dr. John around town. He befriended their families. He employed people to cook southern style meals for them as a show of hospitality. Most people loved him for it. But surprisingly he added, David Allen Coe didn’t exactly take to that last gesture. The man spent so much time in jail he refused the New Orleans dishes, instead requesting some “prison food”. So, Jimmy took him down the street to a pharmacy where he bought David a frozen Salisbury Steak meal. If that’s not passion, I don’t know what is.

There was a scuffle in downtown New Orleans that made the paper back in July of 1940 in which James Anselmo Sr was involved along with two n’er-do-wells. When all was said and done, he was still standing. And at least one of the aggressors would not live to see another day. Like his father, for his country and in business Jimmy Anselmo Jr. had guts. He knew an opportunity when he saw one and he never let it get away. In being this, he not only preserved our precious New Orleans music culture; he gave it a place to grow.  

Author: David Trahan

Neworleansmusicians.com

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Blackwater Canal

“Spinning and turning and feeling alone. Understanding all the time. Forgetting things that are gone in the past. Facing the fate of time. Spinning and turning and feeling alone. Understanding all the time. Screaming and clawing and losing your soul. Digging a grave-less hole. Cause I, I stand alone, ashamed of this world. Now I’m feeding the wolf.”

Feeding the Wolf… Blackwater Canal
Resume of Blackwater Canal members

In the days of old you got together with a group of friends, worked out who was playing what instrument at the time, and started a band. The same holds true to this day. But now more than ever there is a thirst for new blood. The scene needs it, and the people want it. One of my favorite sayings has always been “stagnation is death”. And both lie right around the corner just waiting for things to go stale. You can pump as many bands as you want into a scene, but if they aren’t fresh; if they aren’t bringing anything new to the table, the rot starts to set in. What serves to complicate this concept is that there needs to be elements of the old within the new. Think single-malt scotch from a metal distillery called Louisiana. There’s always little bit of the last batch in the next. You down it, and exhale heritage. There’s a new band in the boot that aims to step up and man the still. And their name is Blackwater Canal. As Blake Lowery (vocals) pointed out in our interview, even to this day that old Fat City southern metal sound has never left the hearts and minds of the people that embraced it back then. But he feels as though it is dying. And combined with their fresh perspective, this band aims to breathe a little heritage back into the scene.

          Cemented in the tenets of the south has always been the blues. It is literally in every facet of our music culture and commands respect from all those intelligent enough to recognize its presence. Louisiana metal pays homage to, and draws inspiration from, the blues. I’m not saying metal in other places does not. I’m saying it is the mud in the waters for which we are famous. Another essential ingredient of this southern dish is the groove. As Jay Gracianette (guitar) puts it, “Groove is the biggest thing I found in all of the New Orleans (metal) bands. From Exhorder, to Crowbar, to Eyehategod, to Soilent. Everything has groove. And you can be heavy. You can be a ballet performer. It’s got to be memorable. It’s got to have some sort of groove…”

While the overall metal genre embraces multiple styles, many bands choose to remain in one lane and exploit the possibilities within to the fullest. Perhaps a little harder, maybe a little faster, but always remaining within bounds. The lesser common option is to use this multiplicate for a more comprehensive approach. Acid Bath was a gladiator in this arena. Take The Blue for example, one minute you heard blood curdling screams over what could best be described as the Amen Break (drum solo in Amen Brother by The Winstons), the next minute you heard harmonizing vocals over a simple 4/4 signature with rides and fills; back and forth with this, all in one song! And they exploded, sending shrapnel in every direction.

          The time has come to once again to embrace what’s on the other side of the dotted line. And as co-producer on this album Vinnie LaBella (Exhorder) put it, it’s a hard sell. But frankly the era of musicians “pushing the envelope” by using extreme violence or showing more ass on stage has me ready to vomit. Autotune, by now, has asphyxiated us all. And the majors long ago lost the audio-sizing chart to what we choose to wear. There’s a clear difference between demanding respect and commanding it. And all of the previously mentioned elements knocked themselves out the box in my opinion. Often times those who demand respect are undeserving. But by the way they have chosen to carry the torch, Blackwater Canal shall command repsect. Their torches are dipped in the fat of Sabbath, Crowbar, Pentagram and Eyehategod. You can smell the flesh of their predecessors burning through the speakers. Their style is evocative of the sweet southern blues, honed to a metal’s edge. And like my favorite black and white film noirs of the 50’s, their lyrics delve into the seedier side of life. Blake Lowery’s cavernous vocals deliver the message. And similar to Kirk Windstein’s (Crowbar) approach, harmonies lie within. Jay Gracianette (guitar) and Steven Sessum (bass) could change their names to Gritty and Domineering, respectively. And respectfully, they deliver the listener a remembrance of that southern metal sound we all grew to love, while forging ahead to inject their own brand of passion. All of this teetering on edge is balanced in good meter by the super solid foundation they have found in Brian Ordoyne (drums). Together, they form like Voltron to see what parts of space they can go f**k up.

          But these intergalactic pilots are far from teenagers. And this is where the roux gets thick. As we all know, nothing can substitute the knowledge gained from experience. For all the bands named before the start of this article, you’re looking at decades of just that, experience. By far, these words fail to convey the amount of time spent in the Louisiana metal scene by the members of Blackwater Canal. The realization of the proverbial 10,000 hours manifests itself in their design. In short, they’ve put in the work and it shows. But even considering how dope this sonic editorial has been, you need to go listen to these guys for yourself. Their album, titled Force Fed Lies, will be coming out on July 15th. It was produced by OCD Recordings and co-produced by Vinnie LaBella of Exhorder. Blackwater Canal will be performing live for the Album Release Party on July 15th at The Hideaway Den in Mandeville, at the foot of the Causeway Bridge on the North Shore. Thorn Prick and Gristnam will be there to fill the bill as well.

Listen to Shadows of Light by Blackwater Canal here.

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Platform Status 10

I’m always looking for creative ways to help our members promote their music. And in making this a constant quest, one idea I’ve arrived at is what I’m here to tell you about today. Neworleansmusicians.com has established accounts on nine streaming platforms, each with public playlists searchable by the platform’s users. There are 16 playlists in all, on every account, to correspond with the 16 genres on our site. When you join NOM we search for your material on these platforms and add it to the playlists on our accounts. The plays, credits, and payments all forward back to you. You are, of course, free to set up your own accounts on these platforms. In fact, we encourage that. Our program works in congruence with your presence in these places. In other words, whatever streaming platform you’re on, we’ll find and add you when you sign up with us on Neworleansmusicians.com.

Domestic and foreign popular streaming platforms

Spotify – 365 million monthly users

Apple Music – 78 million subscribers

Youtube music – 50 million subscribers

Amazon – 48.1 million monthly users

Tidal – 3 million subscribers

Deezer – 16 million monthly users

Soundcloud – 175 million monthly users

Qobuz – 200,000 subscribers

Anghami – 70 million users

Gaana – 185 million monthly users

JioSaavn – 100 million monthly users

Boomplay – 60 million monthly users

So, what’s the “ten” in “Platform Status 10”? Well, in another article I mentioned Reverbnation as the type of place we differentiated ourselves from, being that unlike them we only serve Louisiana musicians. So, it may seem a bit ironic that I mention them now in this light. But any way that we can push our artists is game in my opinion. So, when you join our site and upload music to your profile, we can add it to our Reverbnation account playlist. This account is also searchable which will allow your work more plays.

That’s it kids! I can’t promise you the world. But with Neworleansmusicians.com I can promise you creative promotional tactics from a reputable resource and a trusted brand. As Louisiana bands, I hope to see you sign on with us and elevate your streaming platform status to ten!

Author: David Trahan

Neworleansmusicians.com

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Our Reviewer Lingo Starr

While one might not be able to accuse him of being too friendly, he speaks his mind. And that’s brisk, baby.

Ice-T

Second cousin to a chemotherapist that stumbled upon the formula for Nair, Lingo had the discourse of being lost several times abroad due to his family’s constant vacationing. It was often rumored, but never confirmed, that these instances were intentional. As a small boy, he was suspected of having cerebral palsy when it was discovered that his mother had been putting (too much) whiskey in his bottle. Still, he managed to forge his own way in life, letting music be his guide. Though he was born   from a family of means, his family mismanaged their coffers. Because of this, Lingo did not in fact attend college. Instead, he attended college parties, pilfering the text books of others whenever possible. Sadly, he would be present at many graduations, only never on stage.

     Lingo’s exceptional writing skills were first formally recognized by the First Circuit Court of Appeals in Baton Rouge, Louisiana when he successfully forged a letter of pardon from the governor. Their embarrassment is the only reason he is still free today. After this brief stint in a “college” of his own, he fabricated an exceptional resume and sent it to Neworleansmusicians.com. We were unaware of the incredibly bogus nature of the document and jumped at the opportunity to have him in for an interview. To be fair, we did finally come to realize that he was not awarded the position of “Ketergantungan Kimiawi” during his residency in Indonesia. He didn’t even go to Indonesia. And Ketergantungan Kimiawi in English means chemically dependent. But this made it apparent that we had a clever one on our hands. And I like to believe that everyone has their strongpoints. So, we hired him.

     He doesn’t show up on time, if ever. And he seems to have an aversion to personal hygiene. Those that meet him are usually turned off by this and his boisterous nature. He has a passion for music though. And at times he unknowingly reveals an emotionable consciousness that wraps itself in melody and articulates that into beautiful, literal sonic expansions. In other words, the kid’s a damn good music writer and we’re keeping him. I hope you all look out for his pieces in the future because I know I will. I have to fact check our little fabricator and act as a purifier to the hot air he so graciously pumps out to the masses. Until then, he goes by many titles; some of them quite insulting. But his name is Lingo Starr. And for all you local Louisiana bands out there, if you’d like your single reviewed and written about, he’s your man. You MUST be a member of Neworleansmusicians.com for your submissions to be considered. And while we get him set up, you can submit your single to neworleansmusicians@gmail.com and I’ll make sure he gets his ass to the office (hopefully on time) and starts these reviews!

Author: David Trahan

Neworleansmusicians.com

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The What is the Why

      So, maybe you saw us online. Or maybe you heard about us by word of mouth. But seriously, what is Neworleansmusicians.com, or NOM as it’s sometimes called? And what are they doing that can’t already be done on Facebook, or Reverbnation, or any other website with bands on it? I’m glad you asked. First let’s look into the good stuff… what can they do for my band? Here’s the breakdown:

NOM’s podcast home page

Podcast feature – NOM publishes regularly on every podcast platform available. The content is music-based and covers bands and the music business in Louisiana. When you register on the site, you automatically get dibs on a slot on the show where we talk about new members and play a snip of their work. It starts with a mention, giving you free, immediate promotion. And being a site member, you are part of a pool of members that is used to select actual future guests.

NOM’s streaming platform presence
  • Playlist feature – NOM has set up its own public playlists on all the major streaming platforms. There are eighteen playlists, organized by genre, on each platform. If you have any music on streaming platforms when you register with NOM, they find you, pick one of your tracks and add it to their playlists. Pretty cool huh? Good luck trying to get placement on some of these “Hot Summer Mix” type playlists elsewhere! It’s not magic. It’s NOM’s indie artist promo strategies at work for you.
NOM’s blog home page
  • Article feature – NOM has its own blog. The blog is centered around the music scene in Louisiana and is accessible on-site. The blog uses an effective approach at SEO optimizations and the articles go in depth about everything from “this one time the band almost died” to “acoustics were drafted forty years ago by the same guy that engineered Electric Lady Studios for Hendrix…”. When you register with NOM, you are also placed in a pool the site picks from for band write-ups and interviews. We advertise these articles on social, each for four weeks. This is an important opportunity that you don’t want to miss out on. You never know what prominent publication could republish your piece.
NOM’s videos home page
  • Video placement – On the sites Video Page, if you upload media like your latest music video or footage of your band on stage, it posts on the website as well as on NOM’s Youtube Channel. There’s no limit to how many videos you can post. And the value here, like in the previous examples, is that Youtube communities aren’t always the same crowd as social media followers, or podcast listeners for that matter. Exposure, exposure, exposure.
NOM’s artist of the month section
  • Artist of the Month – On the main page of the website, at the very top, is a collection of three different band profiles. This is the Artist of the Month section. It’s another way NOM encourages traffic to find your music. It features your profile image and leads users to your page on the site where people can hear your music and see your band’s vital information like label and management stats, etc. Oh, and the site also features a Music page where casual listeners can stream music from Louisiana by genre. So, when you register with NOM, any music you upload is automatically inserted there as well.
NOM’s store
  • 10% off everything in the store – As a little “thank you”, NOM gives all new members a one-time 10% off code. It can be used for everything in the store which includes backpacks and gig bags, as well as men’s and women’s clothing and accessories. New items are added to the store often. So be sure to have a look around a few times before pulling the trigger.
NOM’s innovative promotional strategies
  • Promotion – When you register with NOM, you instantly begin benefitting from this site’s aggressive promotional efforts. It’s got its hands in many different places all at once. And each one of the perks discussed places its members on multiple platforms in audio, video and written formats. It employs many promotional tactics specific to each of these, driving traffic to the site and to all the other places it can be found; which is where you could be found if you register. Upon request, any of the digital media created to represent our members is available to them for free. So, if you like that thumb artwork we made, it’s yours. Throw it on your next album cover!

     So basically, WHAT they do is WHY you should join. But there IS a catch. And please understand that this is probably the most important part of the whole article. NOM only accepts registrations from bands in Louisiana. This is huge! This is why it isn’t like Facebook or Reverbnation. By design, NOM has eliminated the distractive trolling you see on Facebook. It has eliminated hundreds of thousands of other bands that you contend with on sites like Reverbnation. Part of the core concept of Neworleansmusicians.com is that when musicians across our state come together under one umbrella, they become THE source for music in our state. Coupled with NOM’s growing network, this assembly of bands becomes leverage for each band on the site. You become part of a reputable brand and a trusted resource for music industry professionals. So, take a look for yourself. See how the site is structured to serve your band’s needs, because there are more features than what we’ve covered here. At absolutely zero cost to you, I think you’ll find this site a powerful networking tool for the band serious about its music business.

Author: David Trahan

Neworleansmusicians.com

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