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Music Distribution Wormhole

For most of us, the first thought that comes to mind when someone mentions streaming music is the majors: Spotify, Apple Music, and Amazon Music. But what about Youtube Music? And have you heard of Tencent? I suggest you find out because, at over thirteen percent of the market share, Tencent rivals Apple and Amazon. We’re going to discuss all these things. We’ll hear from bands speaking on how they get featured on playlists and talk with a playlist curator as well. Amidst this smorgasbord of music circulation, you will also see sprinklings of Bandcamp. All of these things are intertwined, trust me.

This article began with the discovery of a compilation that featured metal musicians from Louisiana. With forty bands totaling a nearly four-hour long album, I was happy to soak in every riff on my long drive to Houston. Somewhere along the line, I started to recognize some of the tracks as being from bands that are members of my free networking website, Neworleansmusicians.com. Brethren Hogg, Vermillion Whiskey, Pious, Electric Age, 4Mag Nitrous, and Totem are all current site members and were amongst the bands featured. I could not have been more elated! I wanted to know more about Weedian and how my members were able to get on this list.

As it turns out, Weedian is on Spotify, Youtube, and Bandcamp. Their Youtube channel enjoys over thirty-five thousand subscribers and has published nearly fifteen-hundred videos. On Bandcamp, where you’ll find all of their compilations, their work really gets to shine, complete with descriptions and unique album art. In January of 2019, they published their first, titling it simply “Volume 1”. According to a person only known as “The one and only Weedian” (who I would later find out is Walid Ajraoui), “Weedian was started because I love music and most especially underground music. I wanted a way to be able to find and share cool bands with people who had the same taste in music that I do. So, after a lot of thinking and some talking, I’ve decided to make a compilation of songs from some of my favorite bands, and Blues Funeral Recordings was cool enough to partner up with me to help bring it to you. This will be the first volume in the Weedian comp. series. I chose these bands because these are who I’ve been digging a lot lately. Although it’s pretty heavily tilted towards doom, there are some stoner and other styles of bands in there. I hope that you enjoy the music and the sick artwork by Brouemaster who has been churning out some incredible stuff lately.”

They would go onto publish fifty-eight of these compilations. Barring Roman numerals I through IV, two Halloween volumes and two 420 volumes, the remaining have been centered around states in the U.S. and places all over the world like New Zealand, Denmark, Argentina, and Portugal. They’ve used Instagram to commission the bulk of their cover artwork. In January of 2024, Weedian’s “Trip to Louisiana” compilation came into existence. Mike Dawsey from the band Pious said, “I’m not 100% sure how they originally found us. JJ at Obelisk, Rob Hammer, and George Kellamis (aka Mrdoom666) were sharing some of our stuff. Both were working with Doom Charts. We randomly got a request for submission for the charts from the guy at Weedian. Nothing came of it and we didn’t hear anything for a while. Out of the blue he hit us up asking if we wanted to do the trip compilation.” While there wasn’t any compensation reaped as a result of their feature, they did see positive results. Their band name started popping up in online tags, and fans began messaging them about where Pious was showing up. Mike went on to say, “Since that (compilation) came out, multiple people have rearranged it for their own versions and a few online and on-air stations have put it in their programs.  Mostly in Europe, but they still appreciate most forms of metal over there. So far, the UK, Germany, and Russia seem to be the most responsive.”

I spoke with another Neworleansmusicians.com member that was also featured in the Louisiana compilation, Brethren Hogg. This time, the band’s inclusion was an intentional result of networking online. Chris Posner had this to say, “When we release an album, we have a list of Youtube content creators that we hit up for reposting. We look for people/groups that have more than 10k followers for maximum exposure, but we’ve also been approached by smaller creators asking permission to post, which I usually give 99.99% of the time. I hadn’t heard of Weedian when released our first record, but when the second one dropped, a friend of our drummer clued us in. I emailed them (I guess it’s more than one person???) and once they listened to the record, they reposted. About a year and half later they messaged me saying they were putting together “Trip to Louisiana”, and asked if we were interested, and which track would we wanted featured. We’ve seen a decent bump on both Spotify and Bandcamp in the last month. Not as much as if we had a new release, but new listeners are definitely being reached. To be frank, we were honored and surprised to be a part of this because there so many other great metal acts down here, they could easily put out a Volume 2. Weedian’s a bit mysterious…I don’t who they are and I’m pretty sure they’re located in Asia, but God bless ‘em for the work they do.”

With a shared ecosystem already established between Youtube and Bandcamp at this point, I reached out to a guy Mike Dawsey (Pious) mentioned earlier, Rob Hammer. In the past, Rob had put out a ten-track stoner/doom/sludge/psych compilation as part of a joint venture with Off The Record Label. 750 CDs were pressed with 50 going to each band featured. But his mainstay is his Youtube channel, @Rob.DOOM.Hammer. Approaching thirty-thousand subscribers, he’s a prime example of what bands like Brethren Hogg are using to push their music online. He described himself as a European mainlander that spreads and promotes doom, stoner, and sludge metal as a hobby. He follows over twelve-thousand bands on Bandcamp, finding music to post on his channel. He also finds them via his Facebook page and through bands that contact him directly. Like Rob, there are many people curating playlists on Youtube and it will be up to the bands to hunt them down and amass their own lists. But the main takeaway is that these people are fans at heart. They’re not some huge record label with layers upon layers obscuring a stubborn front door. I found Rob to be extremely approachable with a genuine interest in spreading the kind of music he loves. From the perspective of a consumer, these curated channels are a great way to learn about bands you might not have heard before. I like to run through these gems on my phone while I have my favorite streaming platform open. When I hear something I like, I swap over and save the song to my streaming platform playlist. From the perspective of a musician, this is a D.I.Y. method worth perpetuating. If gaining fans and song plays is the goal on streaming platforms, then getting your music on playlists, no matter the platform, should be your first consideration.

There is one last thing I’d like to touch on concerning Youtube. I’m sure you are all aware that Youtube and Youtube Music are two separate online destinations. For bands, the former would serve you in the form of a regular Youtube channel created with the selected type “musician”. The latter refers to a music streaming service with an interface that operates like Spotify and others and is driven by Youtube’s infrastructure. There’s plenty of information already out there about this. So, I won’t get into all of that. You can investigate the differences and what that means for your band’s work. As far as the user experience, I would like you to consider a few tidbits. Having a Youtube channel allows musicians to connect with fans on a more personal level. They can see things like your music writing process, impromptu jam sessions, footage from shows, and an overall look into your life as a musician. Youtube Music has its pro’s as well. It offers a higher bandwidth than the normal Youtube app on mobile, allowing lossless quality (up to 256 kbps AAC audio) for the user. And they can also lock their phone while listening on this subscription-based app. Their music platform audience recently reached 100 million subscribers, making this means of distribution worth pondering.

Last, but definitely not least, is Tencent. Tencent Music Entertainment Group is the dominant online music entertainment platform in China. For musicians looking to publish their music in China, know that this company consists of three music streaming apps: QQ Music, Kugou Music, and Kuwo Music. While perhaps not on the radar in America, Tencent is bigger than you may realize. They own a stake in Spotify, own a music label with Sony (Liquid State), and they have 594 million listeners as of the third quarter of 2023. Although it is not a must, you may want to consider a distribution platform to assist you in publishing on Tencent. Because, while Google has a site translator to overcome the fact that their site is in Chinese. It is said that the instructions walking you through the process can be a bit confusing due to the gap in translation. Sugomusic.com is one of the services out there that, among the more familiar platforms like Spotify, Apple, Youtube, etc., includes Tencent amongst a distribution plan that boasts 200 streaming and download platforms. There are costs associated with this down the line. But set up and submissions are free. They are the oldest distributor in digital music. And case studies are available online showing organic traffic, keyword rankings, and sales increases considerably when using their platform. Amuse.io is another available distribution platform. They offer a three-tiered membership with the entry level being free. Using Amuse, you are able to select from a variety of music streaming services, including majors like Spotify, Apple Music, and Google Play to complete the process of getting your music on Tencent’s various streaming platforms. There are many out there that can accommodate you when trying to get your music both overseas and in the U.S. This would be another instance where you will have to do your own research to find what suits you (and your budget) best.

Streams, no matter the platform, help grow your audience at shows and make them more receptive to your social postings. They can also show merit in the eyes of concert and festival talent buyers, record labels, and other bean counters in the industry. Likewise, the number of places your music can be found can serve to polish your image. Because of the data that sometimes accompanies your streaming numbers (think dashboard where you publish), streaming platforms can also help a band book shows where an audience is most receptive to their music. So, having more of these in your corner can only serve to make your next move more impactful. I know this is all a lot to take in. But I hope that I have helped to open your eyes to the importance of these options and what they could mean for your music career.

Author: David Trahan

Neworleansmusicians.com

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    Pious

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    Genres have veins that are fed by the lives we live. We gravitate toward these genres just as we are attracted to the lifestyles that come with them. The two are part in parcel. The consequence of this is that, in order to truly represent these genres, you have to live them. Through their band, Pious, Eric Fox (guitar/ vox) and Mike Dawsey (bass) could not better represent this abstraction. A character of youth is that we move toward many things at once. Due to age, we gain and lose focus quickly. But over time we stick with what suits us. Pious’ main objective in the sonic space is to accomplish this in a manner that both draws from and builds upon tried-and-true arrangements in the rock genre. This is what they thrive on. It is a slow, meticulous process that requires a great amount of time and introspection. Not only for the desire to appropriately pay homage to the greats they were raised revering. But to build upon that in a way that expresses their own individuality. There is a sense of permanence that comes with recording a song. And publishing it with your name on it signifies not only that it has been finalized, but that it is your eternal contribution to the artform. It is no wonder that both of them are tattoo artists. The deal is inked. As you walk out that door, just as with music, you are a living, breathing representation of what they are made of.

    Mike and Eric met in high school in Slidell, Louisiana. Eric, a freshman and a transplant from New Orleans, stuck out like a sore thumb. There was suddenly a lack of people and an abundance of trees in his view. And I’m sure we can all remember back then the daunting task of finding one’s tribe. Meeting Mike made things a bit easier. The two shared interests in the creative arts and had a mutual friend. Bobby Carney (singer, Mule Skinner, R.I.P.) was a few years older than Eric and Mike and was already a regular in Slidell’s hardcore scene. Mike would play in a band with Bobby in garages and wherever they could find a space to jam. Now, at the time, the caliber of player Mike was, generally speaking, was as a student of the art. And I realize you’re always a student. But Mike’s strategy was to make noise until it made sense. He was especially focused on how bands layered multiple instruments to result in something that congealed. Getting together to jam would suffice through high school. But for Eric, graduating high school became a catalyst of sorts. He knew he wanted to continue to play. And a part of him wanted more for himself as a musician. So, in ’98, he formed Captain Howdy with friends Michael Ball (guitar), Donald Albanese (drums), and Damon Morse (keyboard). This band, by name and line-up, would soon change though. Keyboardist Damon Morse would leave and be replaced by bassist Mike Dawsey. And anticipating copyright repercussions from Hoya Productions and Warner Bros. for the character’s namesake in The Exorcist, the band’s name would change to After Human. Eric’s plan was to try to grasp what other bands were doing and implement those components into his own sound. Wanting to “make it in the industry”, his interests lied with what was new, and how he could get out in front of that curve. The coming years would deliver advancements in their exposure. They were able perform often during this time. The early 2000’s era was their big heyday, so-to-speak. Nu-metal was abundant, and they played a lot on the gulf coast, most notably at CPR Fest.

    As the dust settled, maturity began to take hold and Eric would embrace a shift in priorities. “Making it” no longer held top appointment in his eyes. And the glimmer of what was new had begun to pale. The friends he played with had remained with him all this time. And his influences well before the Nu-metal phase had done the same. Conjecture leads me to believe these things had an influence on his line of thought. He started to concentrate on what stood the test of time in music. Never mind fads. What bands had made an indelible mark on the world of rock? Who were the ones that everyone’s sound seemed to be rooted in? I could pause here. And we could split hairs on who were “the greats”, and who was a predecessor of whom. But I’d prefer to zoom out a bit. Because what was happening then, and what is happening now within Eric, was a negotiation of sorts with himself. When you’re young, you get involved however you can and delve into the existence of the scene around you. These are the times when a musician is recognizing his or her capabilities. But one of the many markers of a departure from adolescence is both the realization and movement toward an explicit set of characteristics; ones that aptly represent one as an individual. Assimilation to the environment is second best at that point. Ironically, integrating oneself and one’s desire then becomes easier because it is the very act of being genuine. Sonically, and socially for that matter, the manifestation of self becomes less contrived, more natural. And suddenly both you and your music seem to make sense to those around you. This is a testament to individuality. And in music, it is spoken of as “bringing something new to the table”. It’s how one adds lasting value to their contributions. Eric wanted timelessness. For that, he poured over decades of music, filtering out everything he’d pursued in the recent past. Going back in time would be the study of a universal language everyone spoke, both then and now, positioning him closer to the source.

    The embodiment of these ideals would become Pious. Being there since day one, this is what makes the most sense for Mike. As he explained, “I quit school really early. And I told my parents I was going to be either an artist or a musician. I set out not to give myself another choice. It’s a lot like what he (Eric) is saying. You reach a certain point where it’s like, it would still be nice to be able to consistently make a living playing music. But it really doesn’t matter. The only thing that really matters is trying to make something that is solid. You can follow trends. You can do all this other stuff. But what are you really doing? This is just my opinion. But it really needs to be more natural. It needs to be more you as an individual.”  It’s an overused concept but, everything functions in cycles. Back in 2015, this band was formed on the grounds that it would bring value to the world of music by offering something as eternal as music itself. At the time, for both Eric and Mike, this meant a deviation from the previous aspiration of wanting to become what was present. Fast forward to 2021, I am of the opinion that it’s been happening all over again. There has always been a respected element of diversity within the band. Mike and Eric have always shared interest in heavier music like Suffocation, Deicide, and Terrorizer. But their drummer, Donald, had an affinity for bands like Beck and Modest Mouse. Michael Ball, on the other hand, preferred alternative rock bands like Jesus Lizard. The absence of egos not only permitted this, it capitalized on it. And now, those sentiments are being amplified as history repeats itself. They have sharpened their skillset all these years in their ode to the masters of the past. But they have reached further outside even their genres of choice, pushing the envelope of continuity. The result has been a highlight of commonalities through the lense of something heavier. And it works. Case in point, their choice of covering Tom Waits’ Going Out West on their album, Crawling Head. The original, although dark and experimental, was never seen as hardcore. And it probably never would have been. But for guys like Eric, Mike, Donald, and Michael, the acceptance they shared amongst their own tastes enabled them to see past what was merely present and into what could be permanent.  

    Their current project, on the cusp of completion, addresses a meeting of the minds on so many fronts. The EP will be a collection of just three songs at eight to ten minutes a piece. In a world where singles are king and full albums are losing ground, this is a perfect fusion in format. And as for its sound, the phonic qualities deepen the connection between what has been solid in the past and what can possibly be of the future. As Eric explains, “We really delved hard into, I guess, more of our influences than just the Sabbath, Zeppelin aspect of things, to pulling out from everything we know…. and just letting anything fly. And we created, as far as I’m concerned, three of the best songs we’ve ever written. And to just compile that, it’s going to be more of a themed album. It’s changed themes over the past; since 2020. It’s gonna be a stable of everything we’re able to do. We wanted to lay the smorgasbord down.” Mike backed this by saying, “You could say it’s more melodic, but it’s dirtier. It’s got more atmosphere to it. But it’s heavier. Like he said, it’s more of everything.” The heavy parts are heavier. And the softer parts are softer. Auditory elements presented in contrast only serve to expand upon what makes them different. If all you listen to is soft, you never realize just how soft it is until you hear something hard. So, to present them both in the same body of work really drives home the amount of expansion Pious has conducted. The music has always come first. In the periphery are the possible ways in which it will physically manifest. There have been talks of vinyl pressings. And the idea of assembling these few songs with others to form more than an EP is still a possibility. Though Mike has always done graphic art for the band, Eric is contemplating a foray into acrylic for this album’s art. Both are resident tattoo artists at Eric’s shop, Turning Point Tattoos, located in Mandeville. And don’t quote me on this, but it is rumored that the album’s name could potentially be Black Magic and Robots. You can find Pious’ present works on Neworleansmusicians.com and all streaming platforms.

    Author: David Trahan

    Neworleansmusicians.com

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    Fuel the Funeral Entertainment

    In Louisiana, thirty-seven miles from the Gulf of Mexico, lies the town of Cut Off, the place where Hunter Bruce was born and raised. At that time (and still to this day), it was the type of place with nothing to do. You could find Hunter with friends hanging out in the parking lots of Sonic or Wal-mart. And the music scene… well it didn’t exist there. Experience with music for him at that time was whatever played on the radio. Streaming could only be found on Pandora and music in his household wasn’t a focal point. It wasn’t until Hunter graduated high school and moved away that he got to actually see live music. His first experience was on a grand scale and it would change his life forever.

    On June 27th, 2016 the Warped Tour made its stop in New Orleans. And Hunter was one of the thousands in attendance. With most of his friends off to the military, he went to this event alone, and would spend most of that day at the smaller Full Sail University Stage. He affectionately recalls, “I saw Bad Seed Rising, incredible. I wish they would’ve never broken up. I saw Palaye Royal. No one knew who these guys were. There was like twenty people standing in front of that stage with me. Now these guys are touring the world and that’s so awesome to see.” He was later spotted and stopped by the guitarist for Palaye Royal, who signed and gave him a CD, thanking him for coming to their performance. He still has that CD to this day. And he’s kept a record of all the bands he’s seen over the years. Later that same year Islander, whom he was unfamiliar with, would headline at The Varsity Theater in Baton Rouge. He remembered Bad Seed Rising from the Warped Tour, and they were on the bill along with local supporting band Ventruss. That night, he became a fan of Ventruss and would see them countless times in the future. “The guys from Ventruss came, ‘aw dude thank you so much for being here’, you know, shook my hand. ‘Oh man we really appreciate it.’ And whenever that kind of stuff happens, you start realizing; man, this is really a tight knit community. You know, it feels genuine. They’re not just trying to sell me a CD or something. They actually appreciate you being here. That’s a really cool feeling.”

    I can’t help but draw attention to the idea that, just like Hunter came away with a good feeling from his interaction with the band, the bands exist in that moment on stage drawing their feeling from the crowd. When the energy and excitement is projected from those in attendance, they witness a better performance. For many, these shows also become a new source of friendships. Regular attendees recognize one another from previous shows and began to strike up conversations among one another. And speaking from personal experience, I can say that a band grows in their appeal once you have some sort of personal vestment in them. Gaining friends with mutual interests, meeting members of the band that just blew you away on stage, and perhaps coming away from a show with a memento of some sort all make people feel connected and a part of something greater and more relative. These experiences also help to quell the overwhelming nature of today’s uber-convenient paths to new music. We have the world at our fingertips when it comes to new music. But there’s just so many options that make all too easy to get lost. Indie bands in Louisiana, for instance, often times get drowned out by all the other music with which they have to contend globally. Neworleansmusicians.com has focused on the niche of Louisiana bands, in part, for that reason. Bands who join our site intermingle pools of fans, helping to lift one another up. Likewise, when a booking agent does their job well, you can show up because you recognize one of the bands on the bill, and walk away gaining interest in new ones. In his present-day capacity as an entertainment company owner, Hunter recognizes and has been able to lend his services to bands in the Gulf Coast region, an area that he paused to recognize in this interview as rich with new talent. This is a pleasant surprise, given the havoc that Covid wreaked on the live music community as a whole.

    “There was a lot of bands that broke up, which is unfortunate. There’s a lot of bands that took that time and said, well we can’t perform right now. But we can write. We can go to the studio. We can record. We can really spend this time honing our craft and come out swinging. And I think once the lockdown stopped and people came back, you could really see who spent those two years just kind of sitting around waiting, and who spent those two years still diligently trying to hone their craft.” As anyone can tell by now, Hunter remained an attentive understudy of the local music scene throughout. From his break out from Cut Off, to a stint in Houma, to finally settling in Folsom, Louisiana, that list of bands he’d seen grew to over 300. And all of these places were and still are rather obscure when it comes to hotbeds of music activity. He was constantly driving out to see these bands play. So, when a new venue, the Hideaway Den & Arcade opened up near him in Folsom, he was elated to attend their first rock show. Pious, Thornprick, and Dead Machine Theory were on the bill. The venue was pleased with the turnout and Hunter, well he saw opportunity. He approached the owner about booking another rock show and they accepted. On the bill was Acala from Covington, 4Mag Nitrous out of Baton Rouge, and Dead Savage from Hammond. The three fit well and, barring the fact that he accidently booked it on his wedding anniversary, the show was a success. “From that show, we’ve expanded so much. We built out the stage. We brought in an in-house sound tech with a full sound rig. They’re looking to do more and more. Whenever they first opened up, they were like man, we want to be the Southport Hall of the north shore in the sense that we want to offer a wide array of entertainment.” In the past, many places in the north shore area have been accustomed to the safety of cover bands. Every so often a local act performs. But Hunter hopes to see more original talent performing in the area. And he hopes The Hideaway, where he has become the main talent buyer, sets the standard. His intention is to strategically mix local bands with regional, national, more widely recognized names. Shortly after approaching and booking his first show at The Hideaway, Hunter approached about twenty venues between Slidell and Hammond with the interest of booking shows. “I went to these places. You know, here’s my business card. I understand you don’t know me from Adam. But, you know, give me a chance. Let’s see what we can do. Everywhere turned their nose at me; slammed the door in my face. They didn’t want to work with me. I get it, you know. You don’t know who I am and a lot of these places, they have their in-house people already. But after that, I’m like alright I guess I’m all in on this place (The Hideaway). And I’ve been all in with them ever since. And I don’t regret it man, I never looked back. And I think now if one of these places that originally turned their nose to me came back and said, oh man we’ve been seeing what you’re doing for this place, maybe we can do something, I’d probably tell them no. They take really good care of me here. I’m all in over here.”

    Reflecting on his start, Hunter couldn’t remember the last time he did something that brought him so much joy. From booking the bands, to doing the fliers, to the online promotion, he fell in love. He became a true believer in the old adage “Choose a job you love, and you will never have to work a day in your life.” So, unbeknownst to most, during his days booking, he spent four months registering, recruiting, and building his own roster. By its proper name, Fuel the Funeral Entertainment is now a booking agency with a list of developmental and promotional services, some of which include EPK one sheets, public relations, advertising, and website creation. Through dedication and diligence, Hunter hopes to bring to these bands what they have brought to him, loyalty. “There’s a lot of nights where you’re working until two or three in the morning.  behind the computer making sure that it’s done the right way. I don’t want to approach these bands and say hey, let me give you booking representation if I don’t know what I’m doing, you know? There’re enough thieves out there. I don’t want to be another one of them. And that’s what really lead me to starting this venture.” Before he began the process of forming this LLC, before he even had the idea, he was hired by an up-and-coming artist management firm that wanted to expand into booking. Though initially excited about the opportunity, upon working for the firm he began to notice business practices that he would only describe as a little less than reputable. “We’re taking these bands’ money and we’re not doing much for them. How are we justifying this? I just took a big step back and I’m like, I don’t want to do this. This feels wrong.” And just as one experience inspired him to book for The Hideaway, his experience with this company prompted him to forge his own path.

    Since its inception, Fuel the Funeral Entertainment has been focused on transparency. The contracts come with personal advice from Hunter himself advising recipients to bring the documents to an entertainment lawyer. And I wouldn’t be surprised if honesty is the best bait out there these days. He’s been in discussions with bands that he’s had to turn away. Though he has confidence in his future ability to become more adept at the art, if what they’re seeking is outside of his level of current experience, he’s not above informing them. During our discussion, he stressed the importance of knowing one’s limitations and not embellishing upon them. This, coupled with his humility and true appreciation for what bands bring left a lasting impression that tells me his candor in business will take him far. You can view their list of services and submit works for review on the contact form at Fuelthefuneralentertainment.com.  

    Author: David Trahan

    Neworleansmusicians.com

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