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Steve Staples

As I sat down to write this, I was immediately taken back to an old track that you may be familiar with, Grandma’s Hands, by Bill Withers. It’s a sentimental tune that captures the essence of the matriarch as perceived by a young boy. Though Steve Staples of The Iceman Special will tell you he doesn’t quite remember that far back, he began with a story of how he used to sit on his grandmother’s knee while she played piano. Those hands would produce melodies at home and at church that ingrained music into his being. Of his singing, she would say he could carry a tune by the time he was two. Steve and his mother had moved from Oklahoma to his grandmother’s house in Oakdale, Louisiana immediately following his father’s calling to the 38th parallel to fight in the Korean War. But his first memorable encounter came in 1955 when his family bought a television. He still remembers how Waylon Jennings looked with his guitar and that slicked back hair. Not too long after that, his next-door neighbors would purchase two Fender Esquire guitars and two Fender Pro amps. They would sit on the porch and play. And a young, curious Steve was inexplicably drawn to the sound. How peculiar are the seemingly minute happenings in a child’s life that bear the most impact. Because sitting at the core of Steve Staples, these two moments coupled to ignite a passion that would never be extinguished.

It wouldn’t be until he turned thirteen that he would start playing his own guitar, an acoustic. The following summer, his grandmother bought him an electric guitar and he would put this one to use on stage. Steve fondly recalls, “Myself, Mike King, Ricky Hall, Brian Collins, and Johnny Baker just made up a band for that performance called The Gonks. And we played in our junior high school auditorium about four or five songs that were British invasion kind of songs. And the girls went crazy. I mean, they were all up and dancing in the isles. They went crazy! That was it…. I told Brian, I’m going to do this for the rest of my life!” Though The Gonks were somewhat of a fictitious band, being that they were only formed in name for that show, Steve’s mind was made up. Disbursement would soon affect two popular local bands, The Twilights and The Gaunga Dyns. And through a series of shufflings amongst those members and Steve’s friends, he would finally be in a real band. “There was a band called The Twilights. And there was a band that formed called The Gaunga Dyns, simultaneously. I wasn’t in either one of them. He went on further to say, “We didn’t like our bass player that much. And we liked the bass player in The Gaunga Dyns. And The Gaunga Dyns were going to break up because the two guitar players and singers were going off to college. That was going to be the end of that band. But they were good. So, we broke those two bands up and formed one band, what we called The Gaunga Dyns, not the Twilights. And we had Neil Lundgren and Beau Breamer were singing. And they could sing like the Everly Brothers. I mean they could really sing. They were both super talented. And that was the Gaunga Dyns for a while. And it got real popular really quick.” Neil would leave the band soon after to pursue his own musical interests. But The Gaunga Dyns would go on to record at Cosimo Recording Studio on Gov. Nichols Street, in the French Quarter. Steve laughed as he mentioned that they were on the national charts for about a week or so at number ninety-nine. They had a formula that fit the time, touching on some British invasion tunes, and covering rock and soul genres as well. Steve and Mike King would do the writing for the originals. But a slight change would spell trouble further down the line. Their bass player, Bobby Carter, would end up moving to Connecticut when his father pursued a job opportunity there. And the band would turn to Steve to play bass and sing. He did oblige, but with hesitation. Because he knew this to be a daunting task. When the band called a song on stage that he didn’t feel well-rehearsed enough to play, he walked off. The Gaunga Dyns would kick him out the next day.

At home things were touch-and-go. Steve loved his father but viewed him as silently seething most times. He knew early on in life that his father wanted him to be a lawyer because his father told him so. But this path wasn’t in Steve’s sight. And as time went on, the rift would grow between them much like the separation between his father’s ideals and Steve’s intentions. But there were the occasional touches of sanguinity from time to time. At sixteen, without any warning, his father presented him with a really nice guitar. Which was bizarre considering he had never come to see his son play; not even once. One can only imagine the opinion a rugged war veteran might have had of “musician” as a career path. Ironically, his father had originally wanted to be a painter. Looking back, Steve acknowledges the existence of a softer side. But being a soldier instilled a toughness that made revealing this both obviously difficult and sporadic. The fracture in their relationship may have begun while he was still in school. His father had hopes of Steve joining the R.O.T.C. But Steve would instead choose to go off to college. Later in life, when Steve was quitting his job and turning to the road in pursuit of his desires, his father’s disapproval was more than apparent. He told Steve outright that he was throwing his life away. But again, intermittent gleams of positivity would shine through at times. On the day following this argument, for instance, his father called and said, “You’re right. Go do it.” Though his father’s hopes for him never quite seemed to align with his own, and the support wasn’t always apparent, his father would evidently have a change of heart from time to time. There was another instance where things were already not going as planned for Steve, who was on a path that surely wasn’t set out for him by his father. But he surprised Steve, giving him a van to help him along. The messages always seemed mixed. And it would take years until the relationship with his father would be resolved. Today Steve concedes that the instability between them was answered with his own alcohol and drug abuse.

After the fall out with the Gaunga Dyns, Steve would move with his family back to Oakdale in time for his Senior year of high school. He played guitar in the orchestra there. And get this… he played the string bass too! Life would find him amongst friends and musicians at Louisiana State University that following year. He sold that electric guitar his father bought him, a decision he regrets to this day. But the singer/ songwriter era was in full swing and he used the money to buy an acoustic guitar. Artists like Paul Simon, Van Morrison, and James Taylor owned the day in the late sixties. And Steve was anxious to make his contribution to the art. He would spend his idle time playing and singing with guys on the common ground. One day, he saw a post on a bulletin board in search of a songwriting partner. Through this he would meet and begin working with Quentin Powers, who would go onto work with such greats as Reba McEntire, Ronnie Milsap, and a host of other now famous musicians. The two worked on their own material, hiring friends and other musicians to make a demo at a studio in Baton Rouge. They shopped it around and were basically told it wasn’t good enough. But the second time around they landed a deal with Ardent Studios. With this they would have the opportunity to work with Ron Capone, a drummer whose catalog included work on the Shaft soundtrack with Isaac Hayes. They would also get to work with Steve Cropper, a guitarist, A & R man, engineer, producer, and songwriting partner of Otis Redding, Eddie Floyd and a dozen others and founding member of both Booker T. and the MG’s and The Mar-Keys. Ron was especially enthusiastic about Steve and Quentin’s work. He urged them to move up to Memphis, where Ardent was located, which they did. Things were going well at first. At the time there were a lot of rock and roll clubs. And a lot of hotels and motels had clubs in them. They would hire a band for a week, providing room and board along with pay. Together with their band, Steve and Quentin were able to work consistently while recording their album. But life eventually offset this stasis, sending the members in different directions. And the album they recorded at Ardent never came out. Their bass player would eventually leave town with his girlfriend. His replacement would subsequently leave to become a brain surgeon. Quentin would remain, as did Steve who had by now developed an intravenous methamphetamine habit.

His habit would follow him back to Oakdale, where he would take a job at his father’s car dealership. He once again found someone to play music with and would stick with this guy for a few years until 1980. But he was pulled over and arrested one night, landing him in jail. His lawyer advised seeking treatment. And so began Steve’s life-long path of sobriety. Steve’s complete ethos would align with this new way of life. He became a full-time rehabilitation counselor for twelve years, eventually running programs at different facilities in Louisiana. All the while he found ways to integrate music into his life with other musicians in recovery. In my eyes, his life has read like a success story from this point on. He built a mobile recording studio and travelled the country. He attended Loyola University, where he was in class with Stanton Moore. A band he played in, Merit and the Bloodhounds, won a competition at the New Orleans House of Blues and was flown to Hollywood to perform. He opened a shop, International Vintage Guitars, which operated in New Orleans for twenty years, later moving it to his hometown of Oakdale, Louisiana. It is still in operation to this day. And now he’s playing in a sensational band by the name of The Iceman Special. They’ve been playing numerous dates across the country. I attended one of their performances at Toulouse Theater in New Orleans, and I was truly blown away. Their talent, their stage presence, and their bevy of smoke and laser lighting seized the attention of all, enveloping the audience in an experience I for one will never forget. For the genius that Charley Murray, Will Murray, Steve Staples and Hunter Romero form, and for the wonderful man Steve himself has become, I can’t recommend enough seeing them play. Their new album Zycordia dropped this year. I hope everyone gets a chance to listen.

Author: David Trahan

Neworleansmusicians.com

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2022 Year in Review

With 2022 coming to a close, I figured it would be in good practice to reflect publicly how this first year has gone. I think it’s important that everyone consider doing this in their own lives. Taking inventory is a good step toward accountability and establishing goals. So, for the record, and in an effort to bolster transparency, here it goes…

2022 essentially began life for Neworleansmusicians.com, a website that networks and promotes Louisiana musicians for free. I launched publicly and began efforts to onboard Louisiana musicians. The number of possibilities seemed to mushroom exponentially in my mind. This is an exciting phase in the process of any new endeavor. Pure fantasy, where are all your hopes and dreams still reside protected in a bubble. And in that spirit, I was heavy on expanding features for users. I wanted to serve our independent musicians in as many ways as possible. It is within my nature to multi-task (a.k.a. ADHD). So, while site testing and refinement continued, I began interviewing musicians. I taught myself filming and editing basics, and on February 25th our Youtube Channel was born, with our first interview video being published. I also made things to where, when a member posts a video on my site’s video page, it automatically posts to this Youtube Channel. I also started a blog and published its first article on that same day, and linked the blog to our site menu. Two weeks later, I opened a donation page at buymeacoffee.com/neworleansmusic. And two weeks after that I started Neworleansmusicians.com Podcast, publishing NOM’s first podcast episode. For the next two months, I would teach myself where to source merchandise, how to build an e-commerce website, and how to create designs for apparel. In May of 2022, the e-commerce store was launched, eventually housing 112 pieces of clothing, all with original designs. This, too, would be linked in the site menu. Oh, and I created accounts on 12 music streaming platforms with 16 playlists named after genres. I began adding music from members to those playlists. All of these things required getting the word out. So, I taught myself how to create and publish advertisements in bulk.

In the background, my current programmer seemed to be lagging. Having “personal issues” to deal with meant he would be MIA for weeks at a time. And as with any new website, it had its fair share of bugs. So, I began the search for a new programmer. At any rate, between the old one and the new one, I believe I overwhelmed my programmers with so much expansion and inadvertently sacrificed functionality at some point. Technical errors begin to pop up. While I scrambled to get a hold on things site-wide, I was forced to take a look at what my life had become. Whether or not I would be able to keep pace with the demands of a podcast, a Youtube Channel, a blog, 16 Curated playlists on 12 platforms, and a networking website by myself remained to be seen. But media was the one thing in all of this that I could control. It was the one thing I could do myself. So, I felt I had no choice but to meet the demands placed upon myself. This, I decided would consist of a Youtube video every week, an article every two weeks, and a podcast every two weeks.

Halfway through the year I read The Lean Startup by Eric Reis. It explained that the best strategy to starting a business is to create a “minimum viable product”. It was then that I realized I was going about this all wrong. I had created too much too fast. But to withdraw in any form, even in-part, what existed, would in my eyes concede defeat. What already existed needed to remain and be improved upon. Shortly after the arrival of a new programmer, I halted all expansions and began to concentrate on one thing, “flawless operation”. I am still very much involved in this task.

Despite the exorbitant costs associated with NOM, I have adhered to forgoing financial opportunities here and there with the interest of putting the artist first. Instead of selling advertising slots on the Neworleansmusicians.com Podcast, I chose to recognize members of my site, one per episode, playing portions of their work and drawing from a questionnaire I sent to them. I also made graphics and included members on our Youtube videos. I avoided pitches for profit from influencer mills because I felt it muddled the integrity of the site’s purpose. And I resisted the idea of putting the whole site up for sale because I couldn’t let go of the vision; becoming THE resource for independent bands in Louisiana, for free. While preparing to write this piece, I had planned to go tally up all that I have spent creating this website and its tributaries; programming, paying for ads and promotional material, financing subscriptions to necessary services for transcription, editing, etc. But I honestly think I don’t even want to know that number. I can tell you that at this point, it has topped 20K. And this is money spent in order to DIY, because the typical corporate route is financially unattainable for a man raising a family. There are times when I feel as though I am becoming the Howard Hughes of Louisiana’s indie music scene. Whereby the pursuit of this vision is slowly consuming both me and my every resource. Yet seeing these parallels does not dissuade me from the quest. I must take a moment here to recognize something of the utmost importance. It is the way I feel. It’s the sense of accomplishment when I publish that video or that podcast. It’s the sense of camaraderie and the connection I feel with each and every one of my interview subjects. It’s the idea that these people deserve more attention than they are commonly given and that I want to be the one to depict them as human beings, not just juke boxes. And if all else were to fail, in the end, I feel as though the body of work in its wake will have accomplished that.

I also wanted to go dig up all the statistics associated with NOM in preparation for this article. But I feared that bogging one down with charts and graphs would steal light from the overall direction. If there’s one thing I’ve learned from obsessing over things of this sort, it’s this:  in order to get something of meaning from your endeavor, you must put in something of meaning. My time, my energy, my hopes and my vision make up the tokens in this pot. There aren’t statistics out there that narrate this. As for the traffic to the site, to the Facebook Page, and to the store, I learned that throwing money at it conflates numbers, and honest fans will come as long as what you produce is from the heart. But to quantify things, traffic at times has seen over 800 new visitors a month. Although stifled by technical difficulties in the registration process, I was still able to onboard 67 bands and music industry professionals this year. The podcast, launched at the end of March, has cataloged 15 episodes, garnering 750 downloads in 22 countries. The Youtube Channel, started February 25th, has received 1.7K views resulting in 86 hours of watch time and 47 new subscribers. And our Facebook page grew by 431 people, and increased in reach by over 47K people. These are modest beginnings in the grand scheme of things. But with enough support from fans, I know these numbers will grow. And not only do they house works that I can say I am proud to have produced. But they have resulted in increased exposure for deserving musicians at no cost to them.  

 Throughout year one, there have been some highlights that truly elated me along the way. Gaining fans like Cyril Neville, Russel Batiste, and Stanton Moore was a nice surprise. Tab Benoit becoming a site member really made me proud. Enjoying a lengthy phone call from Jan Ramsey was also something I really appreciated. And I can’t mention these things without also mentioning how humbled I’ve been by gracious efforts from people like Clarinetist Ben Redwine, friend Ryan McKern, photographer Charles Dye, and metal band members Jay Gracianette and Blake Lowery. Ben became a member and began sending countless references my way, introducing me to so many people in the music industry. Ryan McKern has written for me in the past and recently volunteered to pass out some advertisements to local venues. Charles, though heavily sought after and quite busy with his own, agreed to come with me on an interview, contributing his stunning work to my articles. And both Jay and Blake have essentially taken me in as one of their own, bringing me face to face with Pat Bruders (Down) and Vinnie LaBella (Exhorder).

All of these things leave me feeling fulfilled, even if it is in my nature to never be satisfied. And honestly, I believe that as long as I continue to put forth an all-out effort to display Louisiana’s music scene and the people that comprise it, recompense will come. Subscription numbers to the podcast and the Youtube channel will eventually result in a few bucks back in the pot. And traffic to the site will yield a few more through advertisements. And who knows, I may one day get a donation from someone to the buymeacoffee page. I have enjoyed creating merchandise designs and, as the word gets out, this site as a brand could become a popular fashion. One thing is for certain… I never want to charge a musician for anything, ever. In my eyes, the talent is the draw. And I would never do anything to take away from that. If you have read this to the end, I truly thank you from the bottom of my heart. Of course, I hope that you check out one of the links within these lines. But above all else, I hope that you support the musicians of Louisiana. Streams, show tickets, album and merch purchases, even likes and follows on social media mean the world to these people. Let’s do all that we possibly can as a community to keep them in our world.