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Jorge Caicedo

As a kid, I remember seeing a cut out of a Ziggy cartoon from the Times Picayune. It was Ziggy looking up into the cosmos. And the bubble read, “In case you didn’t notice, the meek are getting creamed down here.” Like Ziggy, Jorge Caicedo is one of us, any one of us; unassuming and humbly patient. To peel back the layers is a mystery and a privilege. As we sat and talked, my mind was brought back to days of watching That Metal Show. Eddie Trunk, Don Jamieson and Jim Florentine would sit and discuss their opinions and the goings on of metal, current and past. And though it wasn’t done intentionally or with braggadocio, Eddie Trunk would hold court. Similar to Eddie Trunk, Jorge is not loud in appearance or audibility. But if it’s metal you’re talking about, he will reel you in. Any one of Jorge’s points were backed up by a handful of musicians; such to where if you couldn’t relate, you obviously didn’t know your metal.

Bassist Jorge Caicedo was born in Cali, Columbia in 1971 and moved to New Orleans when he was about three years old. He would come to settle in the 9th Ward with his mother, while his father stayed behind in Columbia. His earliest exposure to music was on the local New Orleans radio station, WTIX, playing pop and rock from the 60’s and 70’s. He would eventually begin his musical journey playing clarinet in 5th grade band. It was here that he learned theory, scales, and arpeggios, and get to play in a marching band. He would move onto guitar just as he began attending high school. By this time, he was living in Arabi, Louisiana and attending Holy Cross. While at Holy Cross, he could be found hanging out with the metal heads. He recalls being a big fan of bands like Judas Priest, Iron Maiden, and Motley Crue. Perhaps it was more of a testament to his nature than his chosen music styles. But I found it ironic that, at this time in his life, he took a liking to jazz music. Around the time he was sixteen, Jorge had parted ways with the clarinet moving on to guitar, bass, and a focus on thrash metal. It turned out the attraction for him could be found in thrash as well as jazz. He enjoyed listening to music that was different or experimental; music where the artist was clearly venturing outside their comfort zone. And he tended to steer clear of music that was obviously a clone of someone else’s sound. In this light, his favorite guitarist at the time was Allen Holdsworth, who frequently used advanced music theory concepts. And he was a fan of King Crimson’s early material, as well as Steve Morrison, Maja Vishnu Orchestra, and Chick Corea.

By now, he was graduating high school and discovering the local music scene. And what an introduction it was. In May of 1989, he was one of the many in the audience at Storyville Jazz Hall to see Eyehategod, Soilent Green, and Exhorder. He was quick to recall these facts from so long ago. And I could tell it was an experience that resonated with him. The experience was raw. All of these bands had yet to release a studio recorded album. Eyehategod had a self-released demo, Garden Dwarf Woman Driver. And Exhorder had two of the same with Slaughter in the Vatican & Get Rude (Slaughter in the Vatican, the official studio album would be released on Roadrunner Records the following year). But the experience never left Jorge. On the contrary, he was hooked. He would stick with guitar until the year 2000, when he picked up a bass and began playing… you guessed it, thrash. Surprisingly, he started out on a fretless bass. When visiting in the Marigny, he would always pick up his friend’s Yamaha RBX80 and noodle around. He would later reveal that it mesmerized him. He couldn’t believe the action he was seeing from some of its extreme thrash players like Steve DiGiorgio (Sadus, Death, Autopsy, Testament, and 26 others).  His friend finally insisted he take it home. This gave him the courage to actually start out on fretless. Most start out on fretted being that it’s easier to learn. But he was drawn to fretless because of its nuance and unique sound when played. He enjoyed the different techniques that it offered like being able to slide harmonics. Once he got his chops up, Jorge liked to attend open mic nights at places like The Turtle Lounge and Mid-City Rock and Bowl and try things out on stage. These experiences ushered him into a fondness for blues, expanding his musical tastes yet again. The open mic nights he typically encountered were centered around blues and gave him time outside of thrash on the strings. Another element of his musical expansion was the time he spent with local Latin band Vivaz (previously Acoustic Swiftness). He would work the door for them at Café Brazil on Frenchmen St. and help them set up their gear. Oddly enough, this was his main exposure to Hispanic genres. His father, whom remained in Columbia, spoke fluent Spanish. And he left Columbia at such a young age that its musical influences hadn’t had time to set in. But working with this band gave him an appreciation of genres like salsa and merengue. He found the clave style and percussion to be a powerful proponent and driving force.

Jorge would join his first band around 2008, an alternative rock band going by the name Vice. Following that he would join a band more in his style, Built to Destroy. Built to Destroy was more of a technical thrash band and provided him a space where he could really show his abilities. In speaking with Jorge, one can quickly pick up on how detail oriented he is. And this bleeds through into his playing style even to this day. We’re talking about a guy who, during Hurricane Katrina, bought a copy of a Fender Jazz bass, replaced the pickups with EMG jazz pickups, and used that to consume two Jaco Pastorius books. And for those of you not familiar, Jaco was a jazz bassist, composer, producer and member of Weather Report. He’s long been revered as one of the greatest bassists of all time; not easy material to emulate in the least. Jorge would also join and play with The Great Void during this time. All of this hard work and attention to detail paid off for Jorge through random circumstances one night when Malevolent Creation was in town playing at The Bar in Fat City. Happenstance and preparation would lead to the opportunity of a lifetime. Jorge recalls, “I think the way I got the gig, I’m convinced, was that the band Malevolent Creation from Florida, they were playing a show at a venue in Fat City at the time called The Bar. Which used to be Ski Lodge. The promoter hit me up, he’s like ‘Hey dude, we need an opening band. Can you guys do it?’ And so, I hit up my guys (Built to Destroy). I’m like, we’re opening for Malevolent. Let’s do it. So, we did it and Kyle (singer, Exhorder) and Vinnie (guitarist, Exhorder) were there because Malevolent was on Roadrunner Records, as was Exhorder. And they saw us play.” Less than a year later, Exhorder’s bassist, Frankie Sparcello would pass away of unknown circumstances. Being familiar with Jorge’s talent, he was chosen to fill in on bass. But the Exhorder dates clashed with dates Jorge had booked with his bands. One in particular was a night he would be pulling double-duty. The Great Void and Built to Destroy were scheduled to play on the same night at Siberia in New Orleans. “And I told the guys, I said look, Exhorder wants me to do some shows in Texas with Rigor Mortis. I said, I’m taking the gig. They weren’t too crazy about it. But they understood. And then after we did a few shows there, a month or two later we did the Marylin Death Fest. We co-headlined with Viovod. Which was kind of a dream come true.” When Jorge landed that gig and played at Marylin Death Fest, he became part of something huge. That event is arguably the biggest event of its kind in North America, attracting attendees from more than 40 U.S. states and 25 countries every year.

Nowadays Jorge is a member in several bands and is focused on composing new material for MIMIC, a prog rock band he formed with Apollo Xydias of Heraklion. Apollo is on guitar and vocals while Jorge plays bass and programs drums. And they’ve just released a new EP. He’s extremely proud of the fact that his bands, both past and present, are unique. They don’t sound like anything out there, locally or otherwise. He also gives bass lessons independently and is sponsored by Bartolini, a company based in San Luis Obispo, California, that builds pickups and electronics for some of the most respected luthiers around the world. He remains current on social, including a series of Instagram videos demonstrating his talent on bass via unlikely coverings of works by Randy Rhodes, Bach, Beethoven, and a really cool translation of the keyboard and guitar from Liquid Tension Experiment. He chooses some pieces based on their melodic sense, while others he highlights mainly for the challenge. We talked about so much in our interview that it was hard to cover it all here. Being such a resource for music trivia and history, our discussion was loaded with call backs to happenings amongst bands, both local and global. And we also discussed his release strategy for his current EP and upcoming album under Mimic. You can find our podcast episode with Jorge Caicedo by clicking your favorite streaming service icon below. And you can also keep up to date on his current media by using the links below.

Author: David Trahan

 Neworleansmusicians.com

https://www.facebook.com/jorge.caicedo.12382

 @J_Caicedo7

@MIMIC720

MIMIC1.bandcamp.com

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2022 Year in Review

With 2022 coming to a close, I figured it would be in good practice to reflect publicly how this first year has gone. I think it’s important that everyone consider doing this in their own lives. Taking inventory is a good step toward accountability and establishing goals. So, for the record, and in an effort to bolster transparency, here it goes…

2022 essentially began life for Neworleansmusicians.com, a website that networks and promotes Louisiana musicians for free. I launched publicly and began efforts to onboard Louisiana musicians. The number of possibilities seemed to mushroom exponentially in my mind. This is an exciting phase in the process of any new endeavor. Pure fantasy, where are all your hopes and dreams still reside protected in a bubble. And in that spirit, I was heavy on expanding features for users. I wanted to serve our independent musicians in as many ways as possible. It is within my nature to multi-task (a.k.a. ADHD). So, while site testing and refinement continued, I began interviewing musicians. I taught myself filming and editing basics, and on February 25th our Youtube Channel was born, with our first interview video being published. I also made things to where, when a member posts a video on my site’s video page, it automatically posts to this Youtube Channel. I also started a blog and published its first article on that same day, and linked the blog to our site menu. Two weeks later, I opened a donation page at buymeacoffee.com/neworleansmusic. And two weeks after that I started Neworleansmusicians.com Podcast, publishing NOM’s first podcast episode. For the next two months, I would teach myself where to source merchandise, how to build an e-commerce website, and how to create designs for apparel. In May of 2022, the e-commerce store was launched, eventually housing 112 pieces of clothing, all with original designs. This, too, would be linked in the site menu. Oh, and I created accounts on 12 music streaming platforms with 16 playlists named after genres. I began adding music from members to those playlists. All of these things required getting the word out. So, I taught myself how to create and publish advertisements in bulk.

In the background, my current programmer seemed to be lagging. Having “personal issues” to deal with meant he would be MIA for weeks at a time. And as with any new website, it had its fair share of bugs. So, I began the search for a new programmer. At any rate, between the old one and the new one, I believe I overwhelmed my programmers with so much expansion and inadvertently sacrificed functionality at some point. Technical errors begin to pop up. While I scrambled to get a hold on things site-wide, I was forced to take a look at what my life had become. Whether or not I would be able to keep pace with the demands of a podcast, a Youtube Channel, a blog, 16 Curated playlists on 12 platforms, and a networking website by myself remained to be seen. But media was the one thing in all of this that I could control. It was the one thing I could do myself. So, I felt I had no choice but to meet the demands placed upon myself. This, I decided would consist of a Youtube video every week, an article every two weeks, and a podcast every two weeks.

Halfway through the year I read The Lean Startup by Eric Reis. It explained that the best strategy to starting a business is to create a “minimum viable product”. It was then that I realized I was going about this all wrong. I had created too much too fast. But to withdraw in any form, even in-part, what existed, would in my eyes concede defeat. What already existed needed to remain and be improved upon. Shortly after the arrival of a new programmer, I halted all expansions and began to concentrate on one thing, “flawless operation”. I am still very much involved in this task.

Despite the exorbitant costs associated with NOM, I have adhered to forgoing financial opportunities here and there with the interest of putting the artist first. Instead of selling advertising slots on the Neworleansmusicians.com Podcast, I chose to recognize members of my site, one per episode, playing portions of their work and drawing from a questionnaire I sent to them. I also made graphics and included members on our Youtube videos. I avoided pitches for profit from influencer mills because I felt it muddled the integrity of the site’s purpose. And I resisted the idea of putting the whole site up for sale because I couldn’t let go of the vision; becoming THE resource for independent bands in Louisiana, for free. While preparing to write this piece, I had planned to go tally up all that I have spent creating this website and its tributaries; programming, paying for ads and promotional material, financing subscriptions to necessary services for transcription, editing, etc. But I honestly think I don’t even want to know that number. I can tell you that at this point, it has topped 20K. And this is money spent in order to DIY, because the typical corporate route is financially unattainable for a man raising a family. There are times when I feel as though I am becoming the Howard Hughes of Louisiana’s indie music scene. Whereby the pursuit of this vision is slowly consuming both me and my every resource. Yet seeing these parallels does not dissuade me from the quest. I must take a moment here to recognize something of the utmost importance. It is the way I feel. It’s the sense of accomplishment when I publish that video or that podcast. It’s the sense of camaraderie and the connection I feel with each and every one of my interview subjects. It’s the idea that these people deserve more attention than they are commonly given and that I want to be the one to depict them as human beings, not just juke boxes. And if all else were to fail, in the end, I feel as though the body of work in its wake will have accomplished that.

I also wanted to go dig up all the statistics associated with NOM in preparation for this article. But I feared that bogging one down with charts and graphs would steal light from the overall direction. If there’s one thing I’ve learned from obsessing over things of this sort, it’s this:  in order to get something of meaning from your endeavor, you must put in something of meaning. My time, my energy, my hopes and my vision make up the tokens in this pot. There aren’t statistics out there that narrate this. As for the traffic to the site, to the Facebook Page, and to the store, I learned that throwing money at it conflates numbers, and honest fans will come as long as what you produce is from the heart. But to quantify things, traffic at times has seen over 800 new visitors a month. Although stifled by technical difficulties in the registration process, I was still able to onboard 67 bands and music industry professionals this year. The podcast, launched at the end of March, has cataloged 15 episodes, garnering 750 downloads in 22 countries. The Youtube Channel, started February 25th, has received 1.7K views resulting in 86 hours of watch time and 47 new subscribers. And our Facebook page grew by 431 people, and increased in reach by over 47K people. These are modest beginnings in the grand scheme of things. But with enough support from fans, I know these numbers will grow. And not only do they house works that I can say I am proud to have produced. But they have resulted in increased exposure for deserving musicians at no cost to them.  

 Throughout year one, there have been some highlights that truly elated me along the way. Gaining fans like Cyril Neville, Russel Batiste, and Stanton Moore was a nice surprise. Tab Benoit becoming a site member really made me proud. Enjoying a lengthy phone call from Jan Ramsey was also something I really appreciated. And I can’t mention these things without also mentioning how humbled I’ve been by gracious efforts from people like Clarinetist Ben Redwine, friend Ryan McKern, photographer Charles Dye, and metal band members Jay Gracianette and Blake Lowery. Ben became a member and began sending countless references my way, introducing me to so many people in the music industry. Ryan McKern has written for me in the past and recently volunteered to pass out some advertisements to local venues. Charles, though heavily sought after and quite busy with his own, agreed to come with me on an interview, contributing his stunning work to my articles. And both Jay and Blake have essentially taken me in as one of their own, bringing me face to face with Pat Bruders (Down) and Vinnie LaBella (Exhorder).

All of these things leave me feeling fulfilled, even if it is in my nature to never be satisfied. And honestly, I believe that as long as I continue to put forth an all-out effort to display Louisiana’s music scene and the people that comprise it, recompense will come. Subscription numbers to the podcast and the Youtube channel will eventually result in a few bucks back in the pot. And traffic to the site will yield a few more through advertisements. And who knows, I may one day get a donation from someone to the buymeacoffee page. I have enjoyed creating merchandise designs and, as the word gets out, this site as a brand could become a popular fashion. One thing is for certain… I never want to charge a musician for anything, ever. In my eyes, the talent is the draw. And I would never do anything to take away from that. If you have read this to the end, I truly thank you from the bottom of my heart. Of course, I hope that you check out one of the links within these lines. But above all else, I hope that you support the musicians of Louisiana. Streams, show tickets, album and merch purchases, even likes and follows on social media mean the world to these people. Let’s do all that we possibly can as a community to keep them in our world.